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Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


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How Brands Can Maximize Facebook Organic Post Targeting by Interest

How Brands Can Maximize Facebook Organic Post Targeting by Interest | Facebook for Business Marketing | Scoop.it
Facebook marketers can now target their organic posts to fans with particular interests. Here's how to determine the best interests to target...
Peg Corwin's insight:

Learn how to target your organic Facebook updates and Facebook ads by interest.  Clear screenshots to explain.

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Facebook Ad Campaign Changes: What Marketers Need to Know

Facebook Ad Campaign Changes: What Marketers Need to Know | Facebook for Business Marketing | Scoop.it
Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook's ad campaign structure can affect how you set up and test your ads. In this article you'll discover how to set up a Facebook ad campaign in the new structure. Campaign Structure Changes The biggest change…
Peg Corwin's insight:

Clear explanations and solid recommendations.

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How to Design Social Media Images for Brand Recognition

How to Design Social Media Images for Brand Recognition | Facebook for Business Marketing | Scoop.it
How to Design Social Media Images for Brand Recognition
Peg Corwin's insight:

Very useful post on image branding, with good examples.

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Four Ways for Pages to Prepare for Facebook’s Nov. 5 Like-Gate Ban

Four Ways for Pages to Prepare for Facebook’s Nov. 5 Like-Gate Ban | Facebook for Business Marketing | Scoop.it
By now, you’ve surely heard about the Facebook like-gate ban that will go into effect Nov. 5.
Peg Corwin's insight:

Ideas to work around the Facebook like-gate ban include asking for Likes, finding other places to host campaigns and more.

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How to Set up Facebook Retargeting

How to Set up Facebook Retargeting | Facebook for Business Marketing | Scoop.it
Learn how retargeting works, what platforms to run different campaigns on, and how to set up a retargeting ad on Facebook.
Peg Corwin's insight:

Post is a general intro to ad retargeting.  Further down you will find step by step instructions for Facebook retargeting campaigns.

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The End of Facebook Like-gating and What it Means for Marketers

The End of Facebook Like-gating and What it Means for Marketers | Facebook for Business Marketing | Scoop.it
The End of Facebook Like-gating and What it Means for Marketers - Digital Commerce
Peg Corwin's insight:

Learn how marketers can work around Facebook's new restrictions on requiring likes to get benefits.  

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Marsha Sortino's curator insight, November 28, 5:43 PM

Definitely a must read to keep up with all the Facebook changes being made. Marketers must learn how they can work around Facebook's new restrictions and keep an organic audience  of fans who engage with you. 

Rachael Johnston's curator insight, December 7, 5:03 PM

Facebook "Like-gating" means asking people to like your page for some type of reward. This used to be a very popular method of social media marketing on Facebook, but in August 2014 this tactic was banned. Facebook wanted people to like things because they wanted to, not because of a reward.

However, this article tells you how to get around it. A couple of the ones I found useful and easy to implement were:

- Use your current email subscribers. Go through email to ask them to like or follow you. You can easily put icons at the bottom that connect to your social media profiles, making it easy for the readers to navigate to.

- Go around Facebook by asking people to like your page on Twitter. You can easily shorten your link and make it quick to get to your Facebook page.

- Get current followers to get their friends to subscribe. You can give them incentives for this. Ex: get a friend to follow and receive 10% off your next purchase. This is a good way to get around the new Facebook policy, however, many think this will be banned too soon.

The email subscription is a good idea in theory, however, I am not to sure how many people really read those emails. Maybe this would be a good way to get people to actually get involved in your company. If you can successfully move your email subscribers to Facebook followers, you can get them more instant updates and successfully reach them through their NewsFeed. Not only that, but it will boost your reputation to gain likes on your Facebook page.

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STUDY: Combine Email Marketing with Facebook Ads - AllFacebook

STUDY: Combine Email Marketing with Facebook Ads - AllFacebook | Facebook for Business Marketing | Scoop.it
A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.
Peg Corwin's insight:

Email marketing and Facebook ads are an effective one-two punch.


Quote:  "The combination of CRM (customer-relationship management) data and Facebook targeting truly powers targeted reach at scale to create effective marketing campaigns. We expect to see great results as marketers continue to pair Facebook custom audiences with both email marketing and direct-mail campaigns."

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Matt Rogers's curator insight, November 24, 9:08 PM

The article discusses combining email and Facebook marketing.  While the concept is interesting and the study shows it can improve click through rates up to 22%, I believe that this type or marketing would be much more costly (both time and monetarily) and difficult to achieve for the smaller boost it provides.  I also think that this type of marketing is only effective to specific psychographic segments.

InfoProfitz's curator insight, November 29, 11:58 AM

Interesting study

Rafael Jimenez Rodriguez's curator insight, December 8, 2:32 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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How to Improve Your Facebook News Feed Visibility

How to Improve Your Facebook News Feed Visibility | Facebook for Business Marketing | Scoop.it
Are you tired of your posts getting buried in the Facebook news feed? This article shows how to adjust Facebook tactics to get more news feed visibility.
Peg Corwin's insight:

To maximize visibility for your Facebook updates, here's how to do it:


 "If you’re going to share a link, use a link preview. If you’re going to share a photo, don’t put a link in the caption. And don’t forget that you can upload your own custom image even if you’re using a link preview format."

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Venkatesh Iyer (venkyiyer.com)'s curator insight, November 22, 11:28 PM

Don't fool around unnecessarily. Just link with your comments and let Facebook choose the image from the linked page.

Rachael Johnston's curator insight, December 7, 5:17 PM

When marketing on Facebook, it is important to have your posts visible on your followers Newsfeed in order to be effective. This article gives your quick tips about Facebook's algorithm. Facebook chooses how many people will see your post. Facebook looks for links and engagement. You can post links in a few ways, however the one I found most effective is posting the link and having a picture preview of the website, or, ever better, you can upload your own picture advertisement. 

Send, a good way is to get followers engaged. You can do this by adding an intriguing caption. Give the reader a small clip of what is to come if they read it. This needs to be done right though because Facebook looks at how long the reader was on the site. If the click-through rate is too high and people are spending no time on the link, Facebook considers this to be a sign that the link is not valuable to the reader, and therefore will not be share to as many people.

Make sure your posts are actually engaging and valuable and not just spam/

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STUDY: 74% of Online Shoppers Are Unlikely to Share Purchases to Facebook

STUDY: 74% of Online Shoppers Are Unlikely to Share Purchases to Facebook | Facebook for Business Marketing | Scoop.it
Facebook is the social network most shoppers turn to for information to help make their purchasing decisions, but the importance of products that are shared on the social network is often overstated, according to the results of a recent study by website A/B testing solution Visual Website Optimizer.
Peg Corwin's insight:

The good news about Facebook purchasing behavior:  

"Facebook helped inform the purchasing decisions of 53 percent of respondents, far higher than Pinterest (19 percent), Twitter (17 percent) or Snapchat (5 percent)."

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Miguel A. de Jesus's curator insight, November 18, 12:30 AM

Interesting information for your biz.

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Ello the latest contender to challenge Facebook’s firmly held position

Ello the latest contender to challenge Facebook’s firmly held position | Facebook for Business Marketing | Scoop.it
Ello will hope the privacy question is enough to make it a genuine contender to emerge from Facebook’s giant shadow.
Peg Corwin's insight:

Of Facebook's future, the author says:  "Whether or not Ello is the real deal, however, history has taught that the only constant in life is change and Facebook’s reign cannot be forever."

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Facebook Launches New Places Directory

Facebook Launches New Places Directory | Facebook for Business Marketing | Scoop.it
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it's more accurately like "guided browsing." It was
Peg Corwin's insight:

Quote about Facebook local search now:  "The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for some of your favorite local search and travel sites. It’s not quite yet a genuine substitute."

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Rachael Johnston's curator insight, December 7, 5:24 PM

Facebook's Places is a new directory type system. It allows user to look up places near them. It also allows businesses who sign up with them to easily display a rating side bar when customers can give them a rating out of 5 stars. 

However, this tool isn't perfected yet. It still doesn't allow people to look up certain businesses who do have Facebook pages and you can't look up things like "Ottawa's best sushi" and get a result. I feel like this could be a handy tool for small businesses in the future when it is more established, but right now I don't know if it is really worth spending time on. 

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Growing Up Mobile: How Brands on Facebook Can Reach Younger Users

Growing Up Mobile: How Brands on Facebook Can Reach Younger Users | Facebook for Business Marketing | Scoop.it
It’s important to approach youth with empathy and recognize the ways in which young people today are the same as previous generations. Coming of age is a period of growth, change and possibility. And much of this activity now plays out online. It’s important for your brand to find a role in helping young people in this transition. Develop content and campaigns that position your brand as a source of information, inspiration or validation.

Consider sharing stories of people who have defied the odds with their talent, innovation and entrepreneurship. Explore content and campaigns that empower this group to reach their own aspirations. And consider how your brand’s mission and products may align with encouraging this incredible optimism.
Peg Corwin's insight:

To reach younger audiences, Brands on Facebook should...


==> become a source of information, inspiration or validation.

==> share stories about those who have defied the odds...

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David Beekil's curator insight, November 12, 10:18 AM

Social media has a big effect on our younger generation. Most people use social media to stay connected with friend and family or to feel like part of the community.

Elsie Whitelock's curator insight, November 14, 9:22 AM

Is your target 16-24 years old? This article is for you

Rachael Johnston's curator insight, December 7, 5:40 PM

Kids now have grown up their whole lives with internet and social media. They've been brought up being able to be connected to people all around the world. 

For this reason, young teens now want to become more involved and want to know more about what is going on around the world. It is important for companies to remember this when trying to market to youth. Keep them interested, give them valuable content. They aren't impressed with online marketing, they need more substance.

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New Tools and Insights for Publishers

New Tools and Insights for Publishers | Facebook for Business Marketing | Scoop.it
We're introducing ways to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.
Peg Corwin's insight:

Learn about the new and free Facebook publisher tools for Interest Targeting, Post End Date and Smart Publishing.

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Facebook Cheat Sheet: Image Size and Dimensions UPDATED!

Facebook Cheat Sheet: Image Size and Dimensions UPDATED! | Facebook for Business Marketing | Scoop.it
We’ve UPDATED our very popular Facebook sizing cheat sheet! This infographic is a handy reference tool especially for the designers who need to know image sizes for Facebook fan pages. Use this cheat sheet infographic and you’ll never have to guess the dimensions again!Facebook plays an important role for businesses to share their stories and connect with people online. With the constant changes of Facebook dimensions and specifications, it can be difficult to optimize your Facebook page, ads, a
Peg Corwin's insight:

See infographic with recommendations for image sizes in Facebook cover photos, shared updates., organic updates and ads.

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5 Facebook Holiday Marketing Tips for SMBs

5 Facebook Holiday Marketing Tips for SMBs | Facebook for Business Marketing | Scoop.it
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
Peg Corwin's insight:

Good basic recommendations for how to get the most of out Facebook for the coming holidays.  

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Is Facebook a Waste of Money for Marketers?

Is Facebook a Waste of Money for Marketers? | Facebook for Business Marketing | Scoop.it
There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need to maintain a presence on social platforms.
Peg Corwin's insight:

The upshot: Facebook and Twitter are not worthless, but evolve your marketing and measure.  


 "The shift to pay-to-play is real, it is not reversing, and it is up to marketers and the agencies that support them to make the appropriate adjustments in how they use or don’t use social and other digital channels to support their key business objectives with their given resources." 

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An Ultimate Guide to Facebook Privacy And Security

An Ultimate Guide to Facebook Privacy And Security | Facebook for Business Marketing | Scoop.it
Wants to know each and everything about locking Facebook account for maximum privacy and security, then this long resource page is for you. #FacebookPrivacy
Peg Corwin's insight:

Screenshots and advice on Facebook privacy settings.

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Tsang Xiang's curator insight, December 1, 1:58 AM


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Dee Reinhardt's curator insight, December 2, 11:33 AM

How secure are your personal Facebook settings? 

Rafael Jimenez Rodriguez's curator insight, December 8, 2:31 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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Facebook to Overtake YouTube: 5 New Research Findings

Facebook to Overtake YouTube: 5 New Research Findings | Facebook for Business Marketing | Scoop.it
Do you want to know why it's important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it's here to stay. #1: Facebook Drives Four Times More Traffic Than…
Peg Corwin's insight:

Interesting facts from recent research:  

-- Facebook Poised to Surpass YouTube in Direct Video Uploads

-- Facebook Most Popular Social Site on Mobile

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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Facebook for Business Marketing | Scoop.it
Learn why 10 founders from the Young Entrepreneur Council (YEC) say they aren’t yet ready to leave Facebook behind for their businesses.
Peg Corwin's insight:

Cost effective user acquisition on Facebook?   I disagree, even if the platform is mobile.  Because it's considered a utility?  A utility?

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Gina Tucker's curator insight, November 26, 6:48 PM

Facebook is still a huge sales tool that can help your business. It's a great way to get started with content and maintaining a network, if you are still working on getting a website together. Don't underestimate the value of selling on faebook, even if you are b2b. 

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News Feed FYI: Reducing Overly Promotional Page Posts in News Feed

News Feed FYI: Reducing Overly Promotional Page Posts in News Feed | Facebook for Business Marketing | Scoop.it
We're bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.
Peg Corwin's insight:

Looks like you have to pay to promote on a Facebook Page now. Non promo content is OK, but if you post promotional updates, FB will show less in your Fan's feeds.

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Matt Rogers's curator insight, November 24, 9:33 PM

This is the most interesting article I've read thus far. The new policy on Facebook will be interesting to enforce, as the lines between what is a promotion and what is non-promotional can be blurred.  It will put some companies in a tight spot, who may not have the extra dollars to allocate to social media marketing.

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3 Ways to Optimize Facebook Ads for Better Results

3 Ways to Optimize Facebook Ads for Better Results | Facebook for Business Marketing | Scoop.it
Are you running Facebook ads? Do you want to get more out of your ads? The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations. In this article I'll share three tips for making the most of your Facebook ad campaigns. #1: Reach the Right…
Peg Corwin's insight:

Use Facebook ads to reach the right audience, compare dup ad performance, and include interesting images.

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How to Un-Customize Your Facebook News Feed

How to Un-Customize Your Facebook News Feed | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Ever wonder why you see an update in your Facebook news feed for several days in a row?  Facebook thinks that's most relevant to you.  See the screenshot to locate the dropdown where you can un-customize that feed to see more.

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How To Grow Your Email List Using Facebook Ads

How To Grow Your Email List Using Facebook Ads | Facebook for Business Marketing | Scoop.it
Do you use Facebook advertising for your business? Building an email list using Facebook it's easier than ever.
Peg Corwin's insight:

Step by step instructions for growing that list with Facebook Ads, complete with screenshots.

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Looking Out for Your Own Best Interests: Facebook's Interests Lists

Looking Out for Your Own Best Interests: Facebook's Interests Lists | Facebook for Business Marketing | Scoop.it
Facebook actually does help you protect your own best interests (via lists).
Peg Corwin's insight:

How to find the Facebook interest list features:


"Finding and creating one’s interests lists requires a series of relatively complicated steps, which can be tricky for the casual user. First, you have to navigate the left side of your Timeline, find yourbookmarks (assuming you’ve made some!), and then under that, you’ll see “Interests.” From there, you have the option of creating a “list.” Once you click on that button, a (possibly mind-numbing) selection based on your existing interests will drop down in a menu."

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34 Tips and Tactics to Rapidly Grow Your Social Networks

34 Tips and Tactics to Rapidly Grow Your Social Networks | Facebook for Business Marketing | Scoop.it
Social media marketing is in essence just two things. Content and distribution. So how do you make the content move? You need to grow your social networks.
Peg Corwin's insight:

Find 8 ways to grow your Facebook page community and engagement quickly.

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Rachael Johnston's curator insight, December 7, 5:48 PM

Another article that gives lots of tips to help with each social network. The articles are starting to become repetitive now, with the same basic tips. The important ones that have been standing out are:

- Be engaging. Post content that has value and that the readers will actually be interested in. Do not just post call-to-actions all the time or it is just spam and people will stop following you.

- Run contests. This can be done on pretty much any social media platform. This is a great way to get your followers engaged. However, you cannot do contests like "Like out page to enter the contest". This was explained in one of the recent articles I curated, Facebook has banned companies from bribing people to like their page.

- Link all your social profiles together. Make it easy for followers to follow you on different platforms. This is leo helpful because all people have their preference for social media. By giving customers the option, it allows them to engage in a way that is most convenient for them.

Rafael Jimenez Rodriguez's curator insight, December 8, 2:33 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr