Facebook for Busi...
Follow
Find
10.5K views | +15 today
Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
Your new post is loading...
Your new post is loading...
Scoop.it!

Popular Topics in This Digest

To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


RSS FEED

http://www.scoop.it/t/facebook-for-business-marketing/rss.xml

Peg Corwin's insight:


more...
No comment yet.
Scoop.it!

Facebook Updates Campaign Structure Again: New Ad Sets and Ads

Facebook Updates Campaign Structure Again: New Ad Sets and Ads | Facebook for Business Marketing | Scoop.it
Facebook is updating campaign structure again, this time impacting ad sets and ads. Here's what you need to know...
Peg Corwin's insight:

Are you aware of the latest changes in Facebook Ad campaigns?  Get the update from a real pro.

more...
No comment yet.
Scoop.it!

INFOGRAPHIC: Dog Days of August, as Waggin’ Train Dog Treats Leads Facebook Engagement

INFOGRAPHIC: Dog Days of August, as Waggin’ Train Dog Treats Leads Facebook Engagement | Facebook for Business Marketing | Scoop.it
The top 20 brands on Facebook boasted an average of 14,781,378 likes at the end of August and averaged 41 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Peg Corwin's insight:

Infographic with Facebook stats on brands by engagement, Like, shares.  Retail as an industry has the most likes.  

more...
No comment yet.
Scoop.it!

How to Game Facebook’s News Feed with Keywords (Until the Next Algorithm Update)

How to Game Facebook’s News Feed with Keywords (Until the Next Algorithm Update) | Facebook for Business Marketing | Scoop.it
Margarita Noriega, director of social media at Fusion, decided to see if the inclusion of several keywords in a status update would propel it to the top of her friends’ News Feeds, and it worked.
Peg Corwin's insight:

Click to see the keywords that bring you to the top of Facebook's news feed.


Quote: "Sentiment analysis is a myth. I don’t think any company should use it. I’m sad to see that Facebook’s feed is apparently so dependent on it."

more...
Scoop.it!

Facebook Ad Scheduling: What Marketers Need to Know

Facebook Ad Scheduling: What Marketers Need to Know | Facebook for Business Marketing | Scoop.it
Do you use Facebook advertising? This explores what Facebook ad scheduling is, where to find it and how to use it.
Peg Corwin's insight:

Learn how to take advantage of ad scheduling to reach your desired audiences.

more...
No comment yet.
Scoop.it!

How to Use Targeted Facebook Ads to Promote an Event

How to Use Targeted Facebook Ads to Promote an Event | Facebook for Business Marketing | Scoop.it
Are you promoting events online? This article show you how Facebook ads increase exposure, engagement and registrations for your event.
Peg Corwin's insight:

Learn how to capture awareness, nurture interest, convert prospects and increase shares for a Facebook Event using Facebook Ads.

more...
No comment yet.
Scoop.it!

Facebook Moves Against Click-Bait Headlines...What Happens Next Will Blow Your Mind

Facebook Moves Against Click-Bait Headlines...What Happens Next Will Blow Your Mind | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Quote: "Facebook is determining which headlines are clickbait by measuring how much time people spend away from Facebook after clicking a link." 

more...
No comment yet.
Scoop.it!

Tips and Tricks to Nail Facebook Advertising - Jon Loomer

Tips and Tricks to Nail Facebook Advertising - Jon Loomer | Facebook for Business Marketing | Scoop.it
Jon Loomer, the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on ...
Peg Corwin's insight:

Learn from pro Jon Loomer how to make the most of your advertising dollars on Facebook.  Sample of his advice on what makes a good Facebook ad:


 - "Imagery, things that stand out, or that people can relate to. Faces, people their own age, professional images, proper image dimensions
 - Copy – what do you want from your ad? If you’re not selling, then you’re still being casual, useful, and wanting to get people to click on your link. Think of providing a call to action
 - Keep it short. You want to keep under character limits so Facebook doesn’t truncate your post, forcing users to click over to read the whole thing.
 - Ensuring the targeting is as relevant as possible"

more...
No comment yet.
Scoop.it!

Facebook Theme Week: Boost Your Organic Reach with These Tips

Facebook Theme Week: Boost Your Organic Reach with These Tips | Facebook for Business Marketing | Scoop.it
It's a war most of us as bloggers find ourselves in with Facebook fairly often: our desire to have our ...
Peg Corwin's insight:

What does your Facebook audience want?  Likely it is video, images and humorous or useful text updates.  But most of all it wants authenticity.

more...
No comment yet.
Scoop.it!

How to Use Facebook for Targeted Content Promotion

How to Use Facebook for Targeted Content Promotion | Facebook for Business Marketing | Scoop.it
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
Peg Corwin's insight:

Learn about Facebook's custom audiences and look alike audiences, as well as how to use them effectively to target your ideal customers with Facebook ads and promos.  You can even target your email list and create look alike audiences to your email list.  Click for details.

more...
No comment yet.
Scoop.it!

Facebook Still Tops Social Networks -New Data

Facebook Still Tops Social Networks -New Data | Facebook for Business Marketing | Scoop.it
“ Curious about which social networks are driving the best results and what types of content perform the best? Check out this piece.”
Via João Greno Brogueira
Peg Corwin's insight:
Still on top in social network activity despite page manager disillusionment.
more...
No comment yet.
Scoop.it!

How to Use Facebook Gated Campaigns for Leads and to Grow Your List

How to Use Facebook Gated Campaigns for Leads and to Grow Your List | Facebook for Business Marketing | Scoop.it
Do you want to grow your list, get better feedback or increase user-generated content? This article shows how to collect data with Facebook gated campaigns.
Peg Corwin's insight:

Facebook for lead gen.  That's really why you are there, isn't it?

more...
No comment yet.
Scoop.it!

Facebook Pages App Changes: What Marketers Need to Know

Facebook Pages App Changes: What Marketers Need to Know | Facebook for Business Marketing | Scoop.it
Do want to manage your Facebook page no matter where you go? This article explores eight updates to the Facebook Pages app.
Peg Corwin's insight:

Learn the latest on the Facebook pages app, including how to optimize for mobile, find page settings, manage page functions, schedule updates, access page activity and insights. edit posts and more

more...
No comment yet.
Scoop.it!

How to Turn Online Leads into Sales - Facebook Tip

How to Turn Online Leads into Sales - Facebook Tip | Facebook for Business Marketing | Scoop.it
Congratulations! You’ve run a successful Facebook contest or a boatload of people just signed up to receive your e-newsletter. You’ve built a solid opt-in
Peg Corwin's insight:

Did you know you can import your email list into Facebook and promote to just those people with paid Facebook targeting?  It's a way to engage on multiple platforms and turn leads into sales.

more...
No comment yet.
Scoop.it!

Facebook Ad Dayparting: Schedule Specific Times and Days to Run

Facebook Ad Dayparting: Schedule Specific Times and Days to Run | Facebook for Business Marketing | Scoop.it
Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here's how...
Peg Corwin's insight:

Are you running Facebook ads or promotions?  Learn how to get the most for your money by sending them on the best days and times.

more...
Shoko Aikawa's curator insight, September 15, 8:49 PM

This is quite useful tool to show ads to the right people at the right time! but it might be concerned when is the best time for the right people.

Scoop.it!

For Page Owners, New Tools to Promote Facebook Events

For Page Owners, New Tools to Promote Facebook Events | Facebook for Business Marketing | Scoop.it
We’re making it easier for businesses to reach even more people for their events.
Peg Corwin's insight:

New Facebook advertising features to highlight events in ads and tabs, and provide new analytics for them.  

more...
No comment yet.
Scoop.it!

How to Use Facebook Dark Posts

How to Use Facebook Dark Posts | Facebook for Business Marketing | Scoop.it
Facebook has allowed advertisers to create news stream ads with the option of not publishing to them to the news feed for some time.
Peg Corwin's insight:

Why advertise on Facebook using dark posts?  To a/b test your headlines and calls to action for different audiences without overwhelming everyone.


Click for details.

more...
No comment yet.
Scoop.it!

How to Combine Text and Visual Content for Better Social Engagement |

How to Combine Text and Visual Content for Better Social Engagement | | Facebook for Business Marketing | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.
Peg Corwin's insight:

More ideas for engaging Facebook updates.

more...
No comment yet.
Scoop.it!

26 Creative Ways to Publish Social Media Updates

26 Creative Ways to Publish Social Media Updates | Facebook for Business Marketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
Peg Corwin's insight:

Lots of ideas for engaging content to balance out your promotional ones.

more...
No comment yet.
Scoop.it!

Facebook Bites the Hand that Feeds - Again

Facebook Bites the Hand that Feeds - Again | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Facebook has added a ban on incentivising likes.  


What this means: "Removing the ability to organically grow your audience by creating a natural incentive to engage with your brand removes a fundamental marketing tool that has been used by brands for 100 years."


Bye bye organic growth.

more...
No comment yet.
Scoop.it!

Facebook Pages and What They’re Doing to Get Great Engagement - Case Studies

Facebook Pages and What They’re Doing to Get Great Engagement - Case Studies | Facebook for Business Marketing | Scoop.it
There has been much discussion in blogging circles of late about Facebook and the effects their algorithms have on reaching ...
Peg Corwin's insight:

See detailed examples of several popular Facebook pages with their various strategies for engagement.  One is Shakira, a musician who posts daily using images, video and images with links.

more...
No comment yet.
Scoop.it!

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well | Facebook for Business Marketing | Scoop.it
Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, ...
Peg Corwin's insight:

Learn what Facebook advertising strategies work for Daryl's Digital Photography School site.  See campaign examples.


One tip:  "Look for new segments and narrow the ones we have"

more...
No comment yet.
Scoop.it!

Facebook Organic or Paid or Both?

Facebook Organic or Paid or Both? | Facebook for Business Marketing | Scoop.it
At a recent team meeting at ProBlogger HQ to plan the theme for our next 'theme week' here on the ...
Peg Corwin's insight:

For this blogger, the Facebook strategy is to maximize organic reach and do some paid.  Learn how he does both here.

more...
No comment yet.
Scoop.it!

Got Fake Facebook Fans? How to Protect Your Facebook Page |

Got Fake Facebook Fans? How to Protect Your Facebook Page | | Facebook for Business Marketing | Scoop.it
Do you have fake fans on your page? This article shows how to spot fake Facebook fans and what to do about them.
Peg Corwin's insight:

Wow, I have never seen a post on how to identify fake Fans before.  Read it and clean up your page?

more...
No comment yet.
Scoop.it!

4 Ways to Use the Facebook Save Button for Delayed Content Consumption

4 Ways to Use the Facebook Save Button for Delayed Content Consumption | Facebook for Business Marketing | Scoop.it
Have you ever wanted to save Facebook content to read later? This article shows four easy ways to use the Facebook save feature for later reading.
Peg Corwin's insight:

Save for later on Facebook!!  What a great way to bookmark things to share at your leisure.  Check this out.

more...
No comment yet.
Scoop.it!

Facebook Post Frequency: How to Find Out What Works

Facebook Post Frequency: How to Find Out What Works | Facebook for Business Marketing | Scoop.it
Are your Facebook posts working for you? Here's what you need to do to figure out what Facebook Post Frequency works best for your own audience.
Peg Corwin's insight:

Learn about how to determine the average engagement for your page as a benchmark and then test.  Learn how here.

more...
No comment yet.