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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. See more links under the Find tab.
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Looking for ways to increase Facebook Organic Reach? That is reaching more Facebook fans without paying, check this out!
Ways to *boost your organic reach in Facebook*
- Analyze your results with Postacumen
- See what's working for competitors using Sharegrab
- Send posts targeted to different audiences at different times
- Use more visual tools to create your content
One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.
Rate your Facebook ads using these creative elements:
Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
A review of how to edit and schedule updates in Facebook itself. Learn what you can edit and what you cannot.
Are you using Facebook to increase leads? Here are a few simple tweaks to your Facebook marketing to help you bring in more business.
What is your value proposition to get a lead on Facebook?
Quote: "The best way to successfully find leads on Facebook is to include a value proposition for leads and customers, integrate consistent messaging and use colorful photos that reflect your business."
Have you come to the realization that not all social media networks are created equally when it comes to generating business? Do you know which social networks are the best social networks for busine…
On Facebook, focus on the following types of content:
Facebook has been continually expanding its ad-targeting options, and Facebook advertising platform Qwaya created an infographic that offers information on all of the choices available to marketers on the social network.
Huge and interesting and complex infographic to explain Facebook ad targeting. No wonder it's hard to grasp.
Are you looking for ways to increase conversions from social media? This article shows five ways to improve social media tactics based on human behavior.
Read about how to spur action by teasing your followers, putting others first, showing not telling, presenting social proof and creating urgency.
Do you want to target your Facebook ads more effectively? This article shows how Facebook Audience Insights makes sure your ad reaches the right users.
Great tutorial on how to use Facebook Insights in your marketing.
Post by Rohan Ayyar E2M Solutions Remember the uproar when Facebook launched the Timeline in 2011? Half the world declared they hated it and were going to quit Facebook forever. Fast forward to 2014. Facebook is still the largest social media platform...
I'm scooping this post just for graphic. Wow, look at those numbers. Get out your camera.
Separating fact from fiction: research from Agorapulse tells the real story of Facebook Organic Reach by Industry
See what areas are up, steady or down in organic reach on Facebook. Infographic.
Do you want to create blog posts people can't help but share? This article shows how to use Facebook to find ideas for shareable blog content.
4 interesting ways in which you can use Facebook to test-market images and concepts to use in blog posts.
Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover.
What can you do about Facebook's declining reach?
1 – increase volume and quality at the same time;
2 – increase engagement.
A few days ago I had a great call with Katie Sotor Vice President of Marketing for Crane to talk about a creative marketing campaign she ran that included
Creative *Facebook marketing campaign* for Fans to submit photos of their art works using Sharpie markers. They promoted it continuously, mixed it with content marketing, interviews and related audiences. Click for the full story.
Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here's a process to get it right.
Your goals will determine your budget for Facebook ads.
Today I want to share a Facebook tip that I'm sure many ProBlogger readers will already know, but which I ...
Learn how to change the title and description of a photo you upload to your Facebook page.
This is a great Facebook Hint...from me to you...www.bluewaterdesigns.biz
Facebook is testing a new "related videos" feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed.
Looks like video content is getting a boost in Facebook. Get your web cams fired up.
You have more control over the results of Facebook ads than at the Blackjack table, so this investment could be the risk your business should be taking.
Improve your bidding on Facebook Ads with this cheatsheet.
Did you know you can split test Facebook Page posts and your Facebook ads? This article shows how to test Facebook posts and ads for best results.
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.
Need Better Results on Facebook....Try This///
Would you like to improve your Facebook marketing? This article shows the latest Facebook marketing tips the pros use to boost their Facebook marketing.
Did you know that commenting about a news story on your Facebook business page might bring you to the attention of journalists? Learn about this and 5 other tips to leverage Facebook for your business.
Do you want to lower Facebook ad costs and increase conversions? This article shows 3 Facebook targeting options to pinpoint the best audience for your ads.
Refine your Facbook ad targeting - with demographics, interest and behavior - to get better results.
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
Detailed info about the company Experian using both paid search and Facebook ads. Worth a look if you are advertising on Facebook.
Facebook Audience Insights is a powerful tool to help businesses learn more about their fans and customers and apply that to improve ad targeting...
Detailed post about Facebook's audience insights and what them mean about you is connected to your business.
LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Get your review today!
Slick new tool to get fast feedback on your FB page. Run your page through it for free.
Is traffic from your social media sites activity converting to real business? Check out how you can accurately track it.
I'm newly passionate about tracking conversions to goals on a website. This is a great, simple explanation of how to do that for your social media accounts like Facebook.
If you buy Facebook likes the wrong way it can be damaging, buy them the right way and it's very worthwhile, check how to do it the best way.
Should you buy Likes on Facebook? "This means that you do have to buy likes if you want to grow quickly. Buying likes from spammy sites that will give you hundreds of thousands of irrelevant fans for a low cost is actually a very high cost measure, because it is damaging to your brand."
Learn how to get the right Likes.