Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. See more links under the Find tab.
Are you sure you want to delete this scoop?
Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here's all you need to know...
Discover how to create, apply and use Website Custom Audiences in this blog with audio version.
If you like this scoop, would you consider a thumbs up or share?
The most valuable piece of real estate on Facebook will have a new look “in the coming weeks,” as the social network announced an update to its News Feed, aimed at making its presentation more consistent across desktop and mobile.
Facebook's revised news feed affects only photo and typeface size, not ranking.
Quote - "These changes are visual updates and do not affect how we surface content to people, nor do they change how stories are ranked in News Feed. "
If you like this scoop, might you consider a thumbs up or share?
Instagram is finding that quality, not quantity, is more important when it comes to social media engagement. According to research, interaction rates on the network are 15 times higher than on Facebook. Brands are taking note, with nearly nine in 10 using the photo- and video-sharing service.
1.13 % is a BIG difference in interaction rate of Instagram over Facebook.
If you like this scoop, would you consider a thumbs up or share?
The call to action buttons are also available to Facebook advertisers, but the fact that they have made them available for any status update is what interests me here.
Get CTAs on your posts, even organic ones. But you have to use its Ad Power Editor with the Chrome browser to do it.
Finally a CTA button!
If you’re reading this you’re likely interested in how to get a 30 percent conversion rate on your Facebook contest. On January 17, Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, … Continue reading →
Facebook Marketing Case Study for a Ski Resort
Interesting Facebook campaign, complete with incentive, urgency and viral promotion. Read all about it.
Facebook introduced an overhaul of its places editor in a push to encourage more users to ensure that information on places is accurate and up-to-date.
If you have a local business, you might want to check out the new Places editor, to see how you can improve your page.
So many Social Platforms are focused on local such as Google+ Local and now Facebook with this change.
If you've got a local storefront business, you need to be on the leading edge of these changes and position yourself ahead of the competition.
bjr , have a good we & à +
Facebook users looking for a way to search for coupons from retailers that are based on their personal interests and preferences may want to check out Savor, a desktop and iPad application that taps into users’ “social DNA” to deliver them the most relevant results.
Savor delivers a catalog of personalized coupons, within 16 categories, to Facebook users' inboxes.
Quote: "Savor is different than other coupon-aggregation sites because it delivers relevant and personalized deals based on the user’s Facebook profile — or what we call “social DNA.” Savor also strikes the fine balance between allowing the user to never miss out on a perfect deal, without overcrowding their inbox."
Have you been frustrated with your social media interaction recently? Here are 4 ways to boost your social media marketing on Facebook, Twitter and YouTube.
The 4 ways to use that $1 a day to market your business are to boost your Facebook posts, advertise on YouTube, promote your Tweets, and find an influentail Instagram follower.
Quote: "Follow the formula above and you will receive great social interaction for just $0.99 per day ($29.70 for the month to be exact). The trend of social media is that if you don’t shell out some cash, your content is going to get buried. If you are creative with your social media posts and allocate just $0.99 per day to your campaigns, your content will catapult past the competition."
If you like this scoop, please consider a thumbs up or share.
I found this article to be very informative, in that prior to reading it, I had very little knowledge about the actual costs of paid advertisements on social media sites. However as the article describes, the cost for advertising seems to be relative to the target market and broadness of the audience you are trying to reach out to. With regards to the author's opinion though, I would have to say that spending at least just a dollar a day would be very beneficial for any company. It is one thing to advertise only through your company's specific site, but a whole new ballgame when you are able to advertise to the masses. Despite not having an Instagram, I liked their idea of how one could advertise through it the most, out of all the sites mentioned. To me, the most influential advertising method to use is word of mouth, and if a company is able to have a site on which countless followers post pictures of the company's products in use or even of those same customers expressing joy in using them, I personally would be most inclined to try out the product, or at least have a positive opinion of it.
After experiencing a Facebook reach of over 10,000 people on one post, here is what I think helped increase the reach.
Read about how Jenn's Trends promoted an ebook and got organic reach of over 10,000 people on Facebook. She steps through what she did.
If you are walking on the street and someone's following you may be you get really scared and run away. But when it comes to social media particularly on Facebook page you get very excited and may try to engage with new follower. It just doesn't happen with you, every social media manager wants to get lots of followers and ultimately reach.
It can't be said often enough. We need to engage and be relevant to our FACEBOOK FANS. Infographic tips on how-to.
Make the best of social media...... if you are going to do it do it right.
The site that was once all about the “LIKE” is now all about the “Benjamins.” Stay far away from copy that begins with the word “like” (or “comment” and “share”) because it’s pretty much a kiss of death to organic reach. There are plenty of ways around this, from moving the call-to-action to the second half of the sentence to asking for a “thumbs up."
How can you get your posts show in your Fan's NEWS FEEDS?
- "Put a call to action in an image
- Optimize link posts
- Create in-post contests"
Click for all the details.
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.
Improve your FACEBOOK FEED results with great tips, including
- Host a caption contest - Repost high performing posts - Reconfigure website Like box to feature postsAnd many more tips.... Click for details.
Testing is the key to Facebook. Test these ideas with your fans and see if your engagement increases.
Améliorer sa communication sur Facebook
Social Media Examiner helps us to keep up with social media and how to use the sites you are on. Keep learning and you'll open your world to new ways to doing your marketing. :)
Have you started to use Facebook's new call-to-action buttons on organic posts and ads? Here's what you need to know...
Learn how to create and use CALLS TO ACTION on Facebook. Find out why they are a BIG deal.
In this video I cover How to Sell on Facebook using targeted audiences, sharing content, and collecting email addresses.
4 Steps in the Facebook Sales Funnel
- "Attract A Relevant Audience (Organically and with Ads) - Earn Trust by Sharing Useful Information - Collect Email Addresses - Sell"
Click for details, or watch the video.
Use visual storytelling to launch clever campaigns, create community, integrate fan generated content and share history with images on Facebook.
Visual storytelling ideas for Facebook include:
- "Clever photo collections
- Stand alone visual campaigns
- Community around a charity
- Fan generated content
- Brand history."
Click for screenshots and details.
A picture is worth a thousand words.
Facebook and Google have experienced their share of misfires in the social mobile space but Facebook may have chalked one on the positive side with Paper
Facebook Paper "is not the new Facebook app, it’s a new way to experience Facebook." Visually and on mobile.
No ads for now.
We are very excited today to be bringing you some good news about your Facebook page’s potential for organic reach! Being the bearer of bad news is no fun – like when text only updates got the boot, or organic reach declined – so this is a welcome opportunity.
Get Extra Reach For Your Facebook Page By Tagging OTHER Pages?It looks like Facebook is finally making strides to roll out the beta change we saw hints of a couple months ago. If your page tags someone elses page, there is now a change that the FANS of that OTHER PAGE will see YOUR PAGE's post in their newsfeed. This is really good news (although it leaves the door wide open for tag spamming). Thanks to +Social Media Today for this update.
A new infographic by France-based Facebook Preferred Marketing Developer 909c aims to cut through the clutter and give new advertisers a simple explanation of Facebook advertising.
Infographic tips on creating Facebook ads.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let's look at how his predictions did, and how strategies have evolved.
Learn about making ads, collecting emails, testing ads, using page post ads, developing campaign strategies and adding effective creative graphics. Click for details.
I'm engaged!With that declaration Susan just opened the door to Facebook marketers via their improved Core Audience targeting tool. Th
With Facebook's Core Audience ad targeting, the local wedding planner can now advertise to a Facebook user who just got engaged; the travel agent can send her ads for a Hawaiian honeymoon; and the divorce lawyer can send his contact information."
have a good we & à +
Facebook Like-Building Mistakes I See Businesses Make All The Time Everyone makes mistakes. People who are successful are just the ones who learn from them. Marketing your business on Facebook is no...
Fix FACEBOOK PAGE MISTAKES with this advice:
- If you ask for a Like, give a reason - Give Fans an incentive to invite their friends to like your page - Never buy Facebook likes - Find an audience with better fit to lower cost of FB Ads
Facebook Marketing: The Top 5 Mistakes Businesses Make.
I keep trying to correct my friends and they show me I am wrong D'oh
Super speedy, all you needy, social media cheat sheet. Everything you need to know about branding your social media channels.
See a FACEBOOK PAGE cheat sheet with details of profiles, updates, image sizes and checklist. Downloadable PDF of this and one for other platforms too.
Tips on how you can make your facebook fan page popular without spending on advertising.
Simple things you can do to get more links to your FACEBOOK BUSINESS PAGE.
- "Add a widget box to your blog
- Link to your Fan page
- SEO your fan page
- Use email newsletters
- Be an active user
- Invite your friends to like it"
Click for details.
If you like this scoop, please consider at thumbs up or share.
A quick guide to creating a Link-Share post on your Facebook business page. To find out why you should be using Link-Share posts, read this blog post: http:/...
See the steps to creating a LINK SHARE UPDATE, or POST, on your Facebook business page.
Good training video by Jen Smith Social Media @ https://www.facebook.com/JenSmithSocialMedia
Facebook For Business: How do you create link-share posts?
This video show you how to do it!
Hacking the Facebook News Feed Algorithm - Social Media
See an explanation of the current Facebook News Feed Algorithm, and here's one hack:
Quote: "..Facebook flat out tells us we’re better off using the Share feature than dropping a link into a status update. The content formats itself differently and users reward it with higher engagement."