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Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


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Grocery store study reveals Facebook fans are better customers

Grocery store study reveals Facebook fans are better customers | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Engaged Facebook fans spent over $1,000 more annually and visited the store 40 times more than a typical customer.

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Lindsay Berk's curator insight, October 23, 10:16 AM

This article talks about how a new grocery store states that people who are on their company Facebook are better customers than those that do not have a Facebook. This specific grocery store finds a direct correlation with Facebook customers being more loyal and spending more money than those that do not have a Facebook. I personally do not see how having a Facebook matters when choosing where to shop for groceries but in this case this grocery store is clearly marketing the right way. This grocery store Facebook page has over 150,000 fans that post on their site 10+ times a day which triggers more spending annually per customer. It has been noted that a customer visits the grocery store 2.5 times more often a year then those who do not follow their grocery store on social media. I think that this truly proves how far social media can take a company now a day. It seems crazy that a Facebook account can generate more sales for a grocery store when the two industries are so different from one another. I am not sure if this grocery stores Facebook page posts coupons or what about it that draws in more customers because they are clearly headed in the right direction. I know from personal experience that being on Facebook does not lead me to shop at any specific grocery store. I am loyal to the Giant which is a local grocery store in my area and it would take a lot for me to switch grocery stores considering I am a very loyal customer to the Giant. This article really shows how far Facebook has come in the advertisement industry and it looks as though there is a bright future ahead with Facebook and its ad displays. 

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Why Copyblogger Is Killing Its Facebook Page

Why Copyblogger Is Killing Its Facebook Page | Facebook for Business Marketing | Scoop.it
Leaving Facebook gives us more time and resources to focus on the places where you already love interacting with Copyblogger.
Peg Corwin's insight:

After experimenting with different types of posts and engagement strategies, Copyblogger has decided to quit Facebook and focus efforts on Twitter and Google+, where they have active and engaged communities.


How are you doing on Facebook?

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Is your Facebook Strategy Successful? How to Evaluate It

Is your Facebook Strategy Successful? How to Evaluate It | Facebook for Business Marketing | Scoop.it
You need Facebook Strategy or you'll end up wasting your time completely on Facebook. This article will show you how to evaluate and improve your strategy.
Peg Corwin's insight:

Learn how to measure success on Facebook and tools to check those metrics.  Some are even free!

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Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | Facebook for Business Marketing | Scoop.it
You can then set up goals such as downloading a white paper or subscribing to your email list. The key is to integrate Google Analytics with marketing automation or your CRM system. “Look at your web analytics in the same place as your customer information, so you’ll be able to look at sales, how many customers you have and how that lays on top,” he said.
Peg Corwin's insight:

Small businesses can measure social media results too, the post says:  "You can then set up goals such as downloading a white paper or subscribing to your email list. The key is to integrate Google Analytics with marketing automation or your CRM system. “Look at your web analytics in the same place as your customer information, so you’ll be able to look at sales, how many customers you have and how that lays on top,” 

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Julianna Cerchio's curator insight, October 20, 1:59 PM

This article is a great tool to help companies measure their impact of their social media campaigns. They teach companies had to evaluate their use of social media such as comparing apples to apples,  how to start, and how to establish bench marks. This is a great way for companies to grow in their ability to use social media effectively. Social media is one of todays largest free advertising platforms, and it is up to the company to use it to its fullest potential. This case study shows how to analyze its effectiveness.

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Why Facebook Isn’t Worried About Ello

Why Facebook Isn’t Worried About Ello | Facebook for Business Marketing | Scoop.it
Platform winners are never supplanted by direct competitors. They fail for two main reasons: Customer preferences change or a new platform comes along that delivers a new kind of value.
Peg Corwin's insight:

This bloggers insight is that "Platform winners are never supplanted by direct competitors. They fail for two main reasons: Customer preferences change or a new platform comes along that delivers a new kind of value."

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7 Reasons We Shouldn’t Let Ello Become the Next Facebook

7 Reasons We Shouldn’t Let Ello Become the Next Facebook | Facebook for Business Marketing | Scoop.it
Facebook recently celebrated a decade of having moved to Silicon Valley. In the past few weeks the media has published story after story about Facebook, soon to be overtaken by recently launched network site Ello.co which currently uses no advertisement. Ello may seem like an escape from the privacy and advertisement issues of Facebook and […]
Peg Corwin's insight:

Provocative arguments if you are interested in the future of Facebook and social advertising.

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Facebook Algorithm Change - Real-time, Relevancy More Important

Facebook Algorithm Change - Real-time, Relevancy More Important | Facebook for Business Marketing | Scoop.it
content strategy that’s focused on quality and relevance for the audience.
Peg Corwin's insight:

Implication for brands and businesses on Facebook:  a "content strategy that’s focused on quality and relevance for the audience."   Focus on engagement metrics.

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SMBs: Are You Using Facebook's Promoted Posts? - eMarketer

SMBs: Are You Using Facebook's Promoted Posts? - eMarketer | Facebook for Business Marketing | Scoop.it
One-fifth of small and medium-sized businesses have used a Facebook ad or Promoted Post
Peg Corwin's insight:

Have you used Facebook's promoted posts in your business?  Results?

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SMBs Allocate More Budget to Social Than Other Channels

SMBs Allocate More Budget to Social Than Other Channels | Facebook for Business Marketing | Scoop.it
SMBs spend 21.4 percent of their total media budgets on social, compared to 18.9 percent last year.
Peg Corwin's insight:

"...SMBs spend 21.4 percent of their total media budgets on social, compared to 18.9 percent last year."

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How to Manage Facebook Pages as a Multi-Unit Brand

How to Manage Facebook Pages as a Multi-Unit Brand | Facebook for Business Marketing | Scoop.it
If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.
Peg Corwin's insight:

Did you know that your brand can have "child pages" for various locations?  


 "The Facebook parent-child integration is quite straightforward at its core, but there are several nuances with regards to how the pages function, how they can be managed, and how users can interact with the content available on each one."

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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Facebook for Business Marketing | Scoop.it
Want to up your game on social media? Check out the anatomy of a properly optimized social post.
Peg Corwin's insight:

Learn the best strategies for using social media.  For example, on posting frequency - "Every social network is different, so your posting frequency strategy should reflect the norm of the network you’re on. On Twitter, try posting between 5-20 times a day. On Facebook, try 5-10 times per week. On Linkedin, try posting once every business day."

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How to Promote Products With Social Media: 4 Examples

How to Promote Products With Social Media: 4 Examples | Facebook for Business Marketing | Scoop.it
Do you sell your products online? This article shows how well-known and startup companies are mixing social media and e-commerce to garner more sales.
Peg Corwin's insight:

Product promotions work in social media when you share user feedback, create a familiar space, share user photos and more.

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Rawwad's curator insight, October 2, 3:50 AM

This is absolutely smart step toward customers by increasing their awareness and using product placement indirectly then integrated with E-commerce will give an appropriate return for business. 

 

Jeshneil Prasad's curator insight, October 2, 5:15 PM

The article shows companies how to use social media as a media platform to promote products by creating a familiar space where consumers can get information about products and both parties can co-create value propositions because companies gain feedback into consumer insights.

 

卓振国's curator insight, October 2, 8:41 PM

Integrated Marketing Communications

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Black Hat Social Media – What Your Business Should Know

Black Hat Social Media – What Your Business Should Know | Facebook for Business Marketing | Scoop.it
Using black hat social media tactics can be detrimental to your reputation and your brand. We explain why its best to remain organic in your social growth
Peg Corwin's insight:

Buying followers, retweets, views and comments are not advisable. Grow organically.


Quote:  "If you truly want longevity online, if you want to grow genuine authority, if you want to be regarded as a leader in your field – you need to be organic."

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What Copyblogger Could Have Done With Its Facebook Page

What Copyblogger Could Have Done With Its Facebook Page | Facebook for Business Marketing | Scoop.it
The popular website Copyblogger recently made noise by deleting its Facebook page. Was it the right decision, and what else could they have done?
Peg Corwin's insight:

A detailed analysis of the Facebook Page belonging to the Copyblogger website, a look at their fans, and a set of recommendations for what they might do to re-engage their audience.   This applies to all of us with Facebook pages lacking engagement and a fan base that is not growing.

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Ecommerce Sites: Mastering Successful Social Media Management

Ecommerce Sites: Mastering Successful Social Media Management | Facebook for Business Marketing | Scoop.it
Cat looks at how a popular book retailer manage their social media and the lessons that can be learnt to help grow your social media presence.
Peg Corwin's insight:

Case study of how this book retailer, with an ecommerce site. uses Facebook, Twitter, YouTube, Pinterest and Google+

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How to Research Your Competition on Facebook

How to Research Your Competition on Facebook | Facebook for Business Marketing | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.
Peg Corwin's insight:

Learn about Facebook features and paid apps that help you monitor your competition on Facebook.  Learn about how to create free Facebook interest lists and more.

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Alaina Es's curator insight, October 22, 8:26 PM

Learning how to research your competition on Facebook can lead to new ideas that may be beneficial for your own company. While copying is not exactly what you should be going for, monitoring and studying the posts can be helpful to see how you should tailor your own page to your consumers’ needs and interests. The first tip, Set up Facebook Pages to Watch, is almost like Linked in. The owner will get a notification that “someone” has put them on that page but they won’t know exactly who. Second, create Facebook interest lists. This is also anonymous because you can even add a page to the list without liking in. This is an easy way to check on what types of things competitors are posting daily without navigating to their pages individually. Third, use viral photos from post planner. This allows you to discover what photo has had the best engagement of all-time on any page. Fourth, monitor with AgoraPulse which is a low cost tool to help you see what’s working on other pages. You can monitor several competitors with only a glance to not make it too time consuming. Fifth and lastly, use simply measured free reports. They’re free and allow you to analyze your competition on several different social media sites. These five tips and tricks will help you keep an eye on your competitor to discover effective techniques and content types to use to improve your Facebook marketing strategy.

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How to Find Hidden Social Media Referral Traffic With Google Analytics

How to Find Hidden Social Media Referral Traffic With Google Analytics | Facebook for Business Marketing | Scoop.it
By leveraging Google’s nifty URL builder tool, marketers can track in detail the performance of content posted to social media.
Peg Corwin's insight:

By leveraging the URL builder tool of Google Analytics, marketers can track in detail the performance of content posted to social media.

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Melanie Birch's curator insight, October 19, 3:20 PM

     Many people may track their website traffic using Google Analytics. However, it may not show you everything. Dark Social Media is when you post a link to your content and the link is clicked outside of the network. Google Analytics are unable to track this type of traffic, but custom URLs can. Make sure to add web tracking to your website. Next, make a custom URL. This will help differentiate what traffic is coming from which site, and how the individual content pieces are performing.

     You must also shorten and publish you URL. This will keep posts neat and attractive. Then copy the shortened custom URL and post it to social media pages. Lastly, measure your results. By logging onto Google Analytics, you can click through to find the information you need by filtering the dimensions of the source. By doing all of this, marketers can track the detailed performance of the content they posted to social media. It gives more clarity to the value of your social media pages and helps see what you can improve moving forward.

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Pros and Cons: Joining Ello - YouTube

In light of the launch of new social network Ello, Jimmy weighs the good and bad of joining the anonymous Facebook. Subscribe NOW to The Tonight Show Starrin...
Peg Corwin's insight:

Will Facebook be overtaken by Ello?  Here Jimmy Fallon's pros and cons for a good laugh.

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Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog

Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog | Facebook for Business Marketing | Scoop.it
Regular readers of ProBlogger would know that over the last 18 months, I've put a lot of effort into Facebook ...
Peg Corwin's insight:

Blogger tries a second Facebook page related to his digital photography blog and experiments with different content and posting strategies, mostly promoting tips from others.  Result:  "it has already sent some nice little spikes in traffic to my blog so for now – it’s an experiment worth continuing with."

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38 Tips on Social Media Etiquette for Business

38 Tips on Social Media Etiquette for Business | Facebook for Business Marketing | Scoop.it
When you add the global reach of social media, bad manners and bad behaviour gets amplified. Here is the social media etiquette for 6 social media networks.
Peg Corwin's insight:

Most important Facebook tip - Always keep to the 80/20 rule.  Entertain and inform your audience first, sell to them second.

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Formazione Piemonte CSI's curator insight, October 14, 6:02 AM

Oltre la Netiquette, bisogna cominciare a pensare alla Social MEdia Etiquette.

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How Often Should You Post to Facebook and Twitter

Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
Peg Corwin's insight:

Data shows you should be posting to Facebook 5-10 times a week.  More that that yields worse results.

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Emmanuel 'Manny' Gigante's curator insight, October 12, 1:38 PM

hehe #posting Manners Matter

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Heyo: Contests, Sweepstakes & Campaign Landing Pages for Facebook

Heyo: Contests, Sweepstakes & Campaign Landing Pages for Facebook | Facebook for Business Marketing | Scoop.it
THE EASIEST WAY TO CREATE CAMPAIGNS FOR
FACEBOOK THAT ARE MOBILE OPTIMIZED
Peg Corwin's insight:

A drag and drop tool to improve your Facebook mobile contests and promotions, make them go viral.

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Converting Facebook “Likes” Into Subscribers

Converting Facebook “Likes” Into Subscribers | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Because you don't control your Facebook page data, you want to get Fans on your email list.  Here's how.

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Melanie Birch's curator insight, October 4, 3:24 PM

     There are many brands and businesses on facebook that have thousands, or maybe even millions of likes. A great way to turn them into fully engages customers is to build your email subscriber list. Just because a person liked your facebook page, doesn't mean they necessarily receive your emails. 

      To start, you should include an email sign up form on your page. Also, your should be social by active engagement. If the customers have a positive experience with your facebook interactions, they will be more likely to believe they will benefit from your emails. You can also share pictures and status updates. 

     If you have valuable content, such as a recipe or an interesting blog post, share only a piece of the post so you can encourage people to sign up for your newsletter if they want to see more. This captures their interest and leaves them wanting more! You can also hold a contest giving people a chance to win something and give them an incentive to sign up.

     Last, you can create a facebook ad. You can promote your newsletters, discounts, and other content. Make sure to include a Call to Action so people can signup easily. This method is also easy and convenient. Once it's done you don't have to do any updating or managing.

Debbie Drum's curator insight, October 23, 11:22 AM

you should always try to convert likes into subscribers! This should be your main goal!

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INFOGRAPHIC: 18 Steps for Facebook Contests

INFOGRAPHIC: 18 Steps for Facebook Contests | Facebook for Business Marketing | Scoop.it
The holiday season is approaching, bringing with it the prime season for brands running contests on Facebook. On that note, Facebook application creator ShortStack shared 18 tips for building social media contests, in infographic form.
Peg Corwin's insight:

Thankfully this post gives text above the infographic on Facebook contests for a quick read.

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How to Set Up Facebook Business Manager

How to Set Up Facebook Business Manager | Facebook for Business Marketing | Scoop.it
Do you want to organize account managers in Facebook? This article shows how to set up Facebook Business Manager for more control over business assets.
Peg Corwin's insight:

Facebook Business Manager is a new tool from the company to help multiple people manage pages and run ads on Facebook pages.


 "Facebook Business Manager is easy to set up and use. The biggest issue I see is the requirement to use personal profiles to login. Other than that, it is a big step forward regarding professional advertising management."While it’s not perfect, the Business Manager solves several problems agencies have had to endure in the past—multiple users sharing a single login and less-than-stellar organization options are just a few."

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