Facebook for Busi...
Follow
Find
11.2K views | +0 today
Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
Your new post is loading...
Your new post is loading...
Scoop.it!

Popular Topics in This Digest

To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


RSS FEED

http://www.scoop.it/t/facebook-for-business-marketing/rss.xml

Peg Corwin's insight:


more...
No comment yet.
Scoop.it!

Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | Facebook for Business Marketing | Scoop.it
You can then set up goals such as downloading a white paper or subscribing to your email list. The key is to integrate Google Analytics with marketing automation or your CRM system. “Look at your web analytics in the same place as your customer information, so you’ll be able to look at sales, how many customers you have and how that lays on top,” he said.
Peg Corwin's insight:

Small businesses can measure social media results too, the post says:  "You can then set up goals such as downloading a white paper or subscribing to your email list. The key is to integrate Google Analytics with marketing automation or your CRM system. “Look at your web analytics in the same place as your customer information, so you’ll be able to look at sales, how many customers you have and how that lays on top,” 

more...
Julianna Cerchio's curator insight, October 20, 1:59 PM

This article is a great tool to help companies measure their impact of their social media campaigns. They teach companies had to evaluate their use of social media such as comparing apples to apples,  how to start, and how to establish bench marks. This is a great way for companies to grow in their ability to use social media effectively. Social media is one of todays largest free advertising platforms, and it is up to the company to use it to its fullest potential. This case study shows how to analyze its effectiveness.

Scoop.it!

Why Facebook Isn’t Worried About Ello

Why Facebook Isn’t Worried About Ello | Facebook for Business Marketing | Scoop.it
Platform winners are never supplanted by direct competitors. They fail for two main reasons: Customer preferences change or a new platform comes along that delivers a new kind of value.
Peg Corwin's insight:

This bloggers insight is that "Platform winners are never supplanted by direct competitors. They fail for two main reasons: Customer preferences change or a new platform comes along that delivers a new kind of value."

more...
Scoop.it!

7 Reasons We Shouldn’t Let Ello Become the Next Facebook

7 Reasons We Shouldn’t Let Ello Become the Next Facebook | Facebook for Business Marketing | Scoop.it
Facebook recently celebrated a decade of having moved to Silicon Valley. In the past few weeks the media has published story after story about Facebook, soon to be overtaken by recently launched network site Ello.co which currently uses no advertisement. Ello may seem like an escape from the privacy and advertisement issues of Facebook and […]
Peg Corwin's insight:

Provocative arguments if you are interested in the future of Facebook and social advertising.

more...
No comment yet.
Scoop.it!

Facebook Algorithm Change - Real-time, Relevancy More Important

Facebook Algorithm Change - Real-time, Relevancy More Important | Facebook for Business Marketing | Scoop.it
content strategy that’s focused on quality and relevance for the audience.
Peg Corwin's insight:

Implication for brands and businesses on Facebook:  a "content strategy that’s focused on quality and relevance for the audience."   Focus on engagement metrics.

more...
No comment yet.
Scoop.it!

SMBs: Are You Using Facebook's Promoted Posts? - eMarketer

SMBs: Are You Using Facebook's Promoted Posts? - eMarketer | Facebook for Business Marketing | Scoop.it
One-fifth of small and medium-sized businesses have used a Facebook ad or Promoted Post
Peg Corwin's insight:

Have you used Facebook's promoted posts in your business?  Results?

more...
No comment yet.
Scoop.it!

SMBs Allocate More Budget to Social Than Other Channels

SMBs Allocate More Budget to Social Than Other Channels | Facebook for Business Marketing | Scoop.it
SMBs spend 21.4 percent of their total media budgets on social, compared to 18.9 percent last year.
Peg Corwin's insight:

"...SMBs spend 21.4 percent of their total media budgets on social, compared to 18.9 percent last year."

more...
No comment yet.
Scoop.it!

How to Manage Facebook Pages as a Multi-Unit Brand

How to Manage Facebook Pages as a Multi-Unit Brand | Facebook for Business Marketing | Scoop.it
If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.
Peg Corwin's insight:

Did you know that your brand can have "child pages" for various locations?  


 "The Facebook parent-child integration is quite straightforward at its core, but there are several nuances with regards to how the pages function, how they can be managed, and how users can interact with the content available on each one."

more...
No comment yet.
Scoop.it!

7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Facebook for Business Marketing | Scoop.it
Want to up your game on social media? Check out the anatomy of a properly optimized social post.
Peg Corwin's insight:

Learn the best strategies for using social media.  For example, on posting frequency - "Every social network is different, so your posting frequency strategy should reflect the norm of the network you’re on. On Twitter, try posting between 5-20 times a day. On Facebook, try 5-10 times per week. On Linkedin, try posting once every business day."

more...
No comment yet.
Scoop.it!

How to Promote Products With Social Media: 4 Examples

How to Promote Products With Social Media: 4 Examples | Facebook for Business Marketing | Scoop.it
Do you sell your products online? This article shows how well-known and startup companies are mixing social media and e-commerce to garner more sales.
Peg Corwin's insight:

Product promotions work in social media when you share user feedback, create a familiar space, share user photos and more.

more...
Rawwad's curator insight, October 2, 3:50 AM

This is absolutely smart step toward customers by increasing their awareness and using product placement indirectly then integrated with E-commerce will give an appropriate return for business. 

 

Jeshneil Prasad's curator insight, October 2, 5:15 PM

The article shows companies how to use social media as a media platform to promote products by creating a familiar space where consumers can get information about products and both parties can co-create value propositions because companies gain feedback into consumer insights.

 

卓振国's curator insight, October 2, 8:41 PM

Integrated Marketing Communications

Scoop.it!

Facebook contest apps: Which one to use

Facebook contest apps: Which one to use | Facebook for Business Marketing | Scoop.it
In this article we take a look at 6 different Facebook contests apps that you should consider using for your competitions.
Peg Corwin's insight:

Learn the different features of 6 Facebook contest apps. Thoughtful reviews of each with summary recommendations.

more...
No comment yet.
Scoop.it!

How to Retarget Your Ads on Facebook

How to Retarget Your Ads on Facebook | Facebook for Business Marketing | Scoop.it
See how we got a 4,500% ROI from retargeting. You'll wonder why you're not doing this today.
Peg Corwin's insight:

What is retargeting on Facebook?


"let’s say you own a store that sells artisan candles. A person was browsing your website, looking at different candles – then left without making a purchase."


"we now find this person later logging into Facebook to share a status update. It’s here that she sees an ad for your candles in her newsfeed or sidebar. She is reminded of her original intention to purchase, clicks the ad, and buys the candles she was initially considering."

more...
No comment yet.
Scoop.it!

How to Remove Fake Facebook Fans

How to Remove Fake Facebook Fans | Facebook for Business Marketing | Scoop.it
Do you want to get rid of fake Facebook fans on your page? This article shows how to sniff out those fake Facebook fans and ban them from your page.
Peg Corwin's insight:

Why you should remove Fake Facebook Fans and how to do it.


 Quote: "Pages with higher engagement and quality content are rewarded with greater visibility in the news feed, while pages with limited fan engagement and poor content lose positioning in the news feed."

more...
No comment yet.
Scoop.it!

How to Research Your Competition on Facebook

How to Research Your Competition on Facebook | Facebook for Business Marketing | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.
Peg Corwin's insight:

Learn about Facebook features and paid apps that help you monitor your competition on Facebook.  Learn about how to create free Facebook interest lists and more.

more...
No comment yet.
Scoop.it!

How to Find Hidden Social Media Referral Traffic With Google Analytics

How to Find Hidden Social Media Referral Traffic With Google Analytics | Facebook for Business Marketing | Scoop.it
By leveraging Google’s nifty URL builder tool, marketers can track in detail the performance of content posted to social media.
Peg Corwin's insight:

By leveraging the URL builder tool of Google Analytics, marketers can track in detail the performance of content posted to social media.

more...
Melanie Birch's curator insight, October 19, 3:20 PM

     Many people may track their website traffic using Google Analytics. However, it may not show you everything. Dark Social Media is when you post a link to your content and the link is clicked outside of the network. Google Analytics are unable to track this type of traffic, but custom URLs can. Make sure to add web tracking to your website. Next, make a custom URL. This will help differentiate what traffic is coming from which site, and how the individual content pieces are performing.

     You must also shorten and publish you URL. This will keep posts neat and attractive. Then copy the shortened custom URL and post it to social media pages. Lastly, measure your results. By logging onto Google Analytics, you can click through to find the information you need by filtering the dimensions of the source. By doing all of this, marketers can track the detailed performance of the content they posted to social media. It gives more clarity to the value of your social media pages and helps see what you can improve moving forward.

Scoop.it!

Pros and Cons: Joining Ello - YouTube

In light of the launch of new social network Ello, Jimmy weighs the good and bad of joining the anonymous Facebook. Subscribe NOW to The Tonight Show Starrin...
Peg Corwin's insight:

Will Facebook be overtaken by Ello?  Here Jimmy Fallon's pros and cons for a good laugh.

more...
No comment yet.
Scoop.it!

Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog

Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog | Facebook for Business Marketing | Scoop.it
Regular readers of ProBlogger would know that over the last 18 months, I've put a lot of effort into Facebook ...
Peg Corwin's insight:

Blogger tries a second Facebook page related to his digital photography blog and experiments with different content and posting strategies, mostly promoting tips from others.  Result:  "it has already sent some nice little spikes in traffic to my blog so for now – it’s an experiment worth continuing with."

more...
No comment yet.
Scoop.it!

38 Tips on Social Media Etiquette for Business

38 Tips on Social Media Etiquette for Business | Facebook for Business Marketing | Scoop.it
When you add the global reach of social media, bad manners and bad behaviour gets amplified. Here is the social media etiquette for 6 social media networks.
Peg Corwin's insight:

Most important Facebook tip - Always keep to the 80/20 rule.  Entertain and inform your audience first, sell to them second.

more...
Formazione Piemonte CSI's curator insight, October 14, 6:02 AM

Oltre la Netiquette, bisogna cominciare a pensare alla Social MEdia Etiquette.

Scoop.it!

How Often Should You Post to Facebook and Twitter

Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
Peg Corwin's insight:

Data shows you should be posting to Facebook 5-10 times a week.  More that that yields worse results.

more...
Emmanuel 'Manny' Gigante's curator insight, October 12, 1:38 PM

hehe #posting Manners Matter

Scoop.it!

Heyo: Contests, Sweepstakes & Campaign Landing Pages for Facebook

Heyo: Contests, Sweepstakes & Campaign Landing Pages for Facebook | Facebook for Business Marketing | Scoop.it
THE EASIEST WAY TO CREATE CAMPAIGNS FOR
FACEBOOK THAT ARE MOBILE OPTIMIZED
Peg Corwin's insight:

A drag and drop tool to improve your Facebook mobile contests and promotions, make them go viral.

more...
No comment yet.
Scoop.it!

Converting Facebook “Likes” Into Subscribers

Converting Facebook “Likes” Into Subscribers | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Because you don't control your Facebook page data, you want to get Fans on your email list.  Here's how.

more...
Melanie Birch's curator insight, October 4, 3:24 PM

     There are many brands and businesses on facebook that have thousands, or maybe even millions of likes. A great way to turn them into fully engages customers is to build your email subscriber list. Just because a person liked your facebook page, doesn't mean they necessarily receive your emails. 

      To start, you should include an email sign up form on your page. Also, your should be social by active engagement. If the customers have a positive experience with your facebook interactions, they will be more likely to believe they will benefit from your emails. You can also share pictures and status updates. 

     If you have valuable content, such as a recipe or an interesting blog post, share only a piece of the post so you can encourage people to sign up for your newsletter if they want to see more. This captures their interest and leaves them wanting more! You can also hold a contest giving people a chance to win something and give them an incentive to sign up.

     Last, you can create a facebook ad. You can promote your newsletters, discounts, and other content. Make sure to include a Call to Action so people can signup easily. This method is also easy and convenient. Once it's done you don't have to do any updating or managing.

Scoop.it!

INFOGRAPHIC: 18 Steps for Facebook Contests

INFOGRAPHIC: 18 Steps for Facebook Contests | Facebook for Business Marketing | Scoop.it
The holiday season is approaching, bringing with it the prime season for brands running contests on Facebook. On that note, Facebook application creator ShortStack shared 18 tips for building social media contests, in infographic form.
Peg Corwin's insight:

Thankfully this post gives text above the infographic on Facebook contests for a quick read.

more...
No comment yet.
Scoop.it!

How to Set Up Facebook Business Manager

How to Set Up Facebook Business Manager | Facebook for Business Marketing | Scoop.it
Do you want to organize account managers in Facebook? This article shows how to set up Facebook Business Manager for more control over business assets.
Peg Corwin's insight:

Facebook Business Manager is a new tool from the company to help multiple people manage pages and run ads on Facebook pages.


 "Facebook Business Manager is easy to set up and use. The biggest issue I see is the requirement to use personal profiles to login. Other than that, it is a big step forward regarding professional advertising management."While it’s not perfect, the Business Manager solves several problems agencies have had to endure in the past—multiple users sharing a single login and less-than-stellar organization options are just a few."

more...
No comment yet.
Scoop.it!

Paid Social Ads Convert More Customers

Paid Social Ads Convert More Customers | Facebook for Business Marketing | Scoop.it
Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. However, for the most part, social media is not the last or only touch in consumers' path to purchase—it's typically in the middle.
Peg Corwin's insight:

Slightly higher conversions for paid vs organic on Facebook.


Quote:  "...even if Facebook is doing what it can to push brands from an earned into a paid media model, paid ads on social networks do have better conversion rates than organic content.

more...
No comment yet.
Scoop.it!

A Quick Rundown of Facebook Targeting Options [Infographic]

A Quick Rundown of Facebook Targeting Options [Infographic] | Facebook for Business Marketing | Scoop.it
Learn how to identify your ideal audience on Facebook using this helpful infographic.
Peg Corwin's insight:

See visually how Facebook ad targeting works in this infographic.  It's helpful to see what you can and cannot do with custom audiences.

more...
Brett Reid's curator insight, October 2, 6:31 AM

Social media is expanding at an alarming rate, this creates a new realm for marketers to flourish.  This diagram shows the vast array of people that can be targeted using social media advertising such as facebook. Social media does seem to be the future of IMC.  

Scoop.it!

Fan Content: How to Leverage Your Fans to Enhance Your Social Media

Fan Content: How to Leverage Your Fans to Enhance Your Social Media | Facebook for Business Marketing | Scoop.it
Social Media Marketing Podcast 109, in this episode Jesse Desjardins shares how he uses fan content in social media.
Peg Corwin's insight:

Case study of Tourism Australia on sourcing client photos, deciding what to share and engaging with fans.

more...