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Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


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Why B2B Companies Should be on Facebook

Why B2B Companies Should be on Facebook | Facebook for Business Marketing | Scoop.it
Why B2B Companies Should be on Facebook
Peg Corwin's insight:

==> "How you should be on Facebook depends on what kind of B2B company you are."  Go where your customers are and network one to one, the author says.

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Mohmed Ali's curator insight, September 22, 3:15 AM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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Facebook Leads Way In In-store Sales for SMBs [Study]

Facebook Leads Way In In-store Sales for SMBs [Study] | Facebook for Business Marketing | Scoop.it
A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily influence their decision to make in-store purchases.
Peg Corwin's insight:

Quote "A deeper look at different marketing tactics reveals that 40 percent of respondents say Facebook offers that can be redeemed at a local store are most likely to persuade them to make in-store purchases, followed by Promoted Posts (12 percent) and photos/videos (11 percent) seen on the platform.."

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Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic] | Facebook for Business Marketing | Scoop.it
Discover new data on crafting the perfect Facebook post in this infographic from TrackMaven.
Peg Corwin's insight:

One tip is Show and Tell with this: "Posts with images see 37% more engagement than those with just test so get visual."  Get more evidence based tips in this handy infographic.

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Facebook Updates Campaign Structure Again: New Ad Sets and Ads

Facebook Updates Campaign Structure Again: New Ad Sets and Ads | Facebook for Business Marketing | Scoop.it
Facebook is updating campaign structure again, this time impacting ad sets and ads. Here's what you need to know...
Peg Corwin's insight:

Are you aware of the latest changes in Facebook Ad campaigns?  Get the update from a real pro.

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INFOGRAPHIC: Dog Days of August, as Waggin’ Train Dog Treats Leads Facebook Engagement

INFOGRAPHIC: Dog Days of August, as Waggin’ Train Dog Treats Leads Facebook Engagement | Facebook for Business Marketing | Scoop.it
The top 20 brands on Facebook boasted an average of 14,781,378 likes at the end of August and averaged 41 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Peg Corwin's insight:

Infographic with Facebook stats on brands by engagement, Like, shares.  Retail as an industry has the most likes.  

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How to Game Facebook’s News Feed with Keywords (Until the Next Algorithm Update)

How to Game Facebook’s News Feed with Keywords (Until the Next Algorithm Update) | Facebook for Business Marketing | Scoop.it
Margarita Noriega, director of social media at Fusion, decided to see if the inclusion of several keywords in a status update would propel it to the top of her friends’ News Feeds, and it worked.
Peg Corwin's insight:

Click to see the keywords that bring you to the top of Facebook's news feed.


Quote: "Sentiment analysis is a myth. I don’t think any company should use it. I’m sad to see that Facebook’s feed is apparently so dependent on it."

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Facebook Ad Scheduling: What Marketers Need to Know

Facebook Ad Scheduling: What Marketers Need to Know | Facebook for Business Marketing | Scoop.it
Do you use Facebook advertising? This explores what Facebook ad scheduling is, where to find it and how to use it.
Peg Corwin's insight:

Learn how to take advantage of ad scheduling to reach your desired audiences.

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How to Use Targeted Facebook Ads to Promote an Event

How to Use Targeted Facebook Ads to Promote an Event | Facebook for Business Marketing | Scoop.it
Are you promoting events online? This article show you how Facebook ads increase exposure, engagement and registrations for your event.
Peg Corwin's insight:

Learn how to capture awareness, nurture interest, convert prospects and increase shares for a Facebook Event using Facebook Ads.

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Facebook Moves Against Click-Bait Headlines...What Happens Next Will Blow Your Mind

Facebook Moves Against Click-Bait Headlines...What Happens Next Will Blow Your Mind | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Quote: "Facebook is determining which headlines are clickbait by measuring how much time people spend away from Facebook after clicking a link." 

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Tips and Tricks to Nail Facebook Advertising - Jon Loomer

Tips and Tricks to Nail Facebook Advertising - Jon Loomer | Facebook for Business Marketing | Scoop.it
Jon Loomer, the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on ...
Peg Corwin's insight:

Learn from pro Jon Loomer how to make the most of your advertising dollars on Facebook.  Sample of his advice on what makes a good Facebook ad:


 - "Imagery, things that stand out, or that people can relate to. Faces, people their own age, professional images, proper image dimensions
 - Copy – what do you want from your ad? If you’re not selling, then you’re still being casual, useful, and wanting to get people to click on your link. Think of providing a call to action
 - Keep it short. You want to keep under character limits so Facebook doesn’t truncate your post, forcing users to click over to read the whole thing.
 - Ensuring the targeting is as relevant as possible"

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Facebook Theme Week: Boost Your Organic Reach with These Tips

Facebook Theme Week: Boost Your Organic Reach with These Tips | Facebook for Business Marketing | Scoop.it
It's a war most of us as bloggers find ourselves in with Facebook fairly often: our desire to have our ...
Peg Corwin's insight:

What does your Facebook audience want?  Likely it is video, images and humorous or useful text updates.  But most of all it wants authenticity.

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How to Use Facebook for Targeted Content Promotion

How to Use Facebook for Targeted Content Promotion | Facebook for Business Marketing | Scoop.it
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
Peg Corwin's insight:

Learn about Facebook's custom audiences and look alike audiences, as well as how to use them effectively to target your ideal customers with Facebook ads and promos.  You can even target your email list and create look alike audiences to your email list.  Click for details.

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Fan Content: How to Leverage Your Fans to Enhance Your Social Media

Fan Content: How to Leverage Your Fans to Enhance Your Social Media | Facebook for Business Marketing | Scoop.it
Social Media Marketing Podcast 109, in this episode Jesse Desjardins shares how he uses fan content in social media.
Peg Corwin's insight:

Case study of Tourism Australia on sourcing client photos, deciding what to share and engaging with fans.

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How to Create Facebook Website Custom Audiences for Multiple Websites

How to Create Facebook Website Custom Audiences for Multiple Websites | Facebook for Business Marketing | Scoop.it
Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here's how...
Peg Corwin's insight:

Learn the tricks of creating custom audiences in the case of multiple websites.  See how to set up multiple ad accounts to create them.

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Mohmed Ali's curator insight, September 22, 3:07 AM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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10 Questions to Ask Your Social Media Audience

10 Questions to Ask Your Social Media Audience | Facebook for Business Marketing | Scoop.it
Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next to nothing.
Peg Corwin's insight:

Good questions to encourage engagement from your social community, including "how was our performance," "how can we help," and "What do you think...?"

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How to Turn Online Leads into Sales - Facebook Tip

How to Turn Online Leads into Sales - Facebook Tip | Facebook for Business Marketing | Scoop.it
Congratulations! You’ve run a successful Facebook contest or a boatload of people just signed up to receive your e-newsletter. You’ve built a solid opt-in
Peg Corwin's insight:

Did you know you can import your email list into Facebook and promote to just those people with paid Facebook targeting?  It's a way to engage on multiple platforms and turn leads into sales.

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Facebook Ad Dayparting: Schedule Specific Times and Days to Run

Facebook Ad Dayparting: Schedule Specific Times and Days to Run | Facebook for Business Marketing | Scoop.it
Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here's how...
Peg Corwin's insight:

Are you running Facebook ads or promotions?  Learn how to get the most for your money by sending them on the best days and times.

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Shoko Aikawa's curator insight, September 15, 11:49 PM

This is quite useful tool to show ads to the right people at the right time! but it might be concerned when is the best time for the right people.

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For Page Owners, New Tools to Promote Facebook Events

For Page Owners, New Tools to Promote Facebook Events | Facebook for Business Marketing | Scoop.it
We’re making it easier for businesses to reach even more people for their events.
Peg Corwin's insight:

New Facebook advertising features to highlight events in ads and tabs, and provide new analytics for them.  

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How to Use Facebook Dark Posts

How to Use Facebook Dark Posts | Facebook for Business Marketing | Scoop.it
Facebook has allowed advertisers to create news stream ads with the option of not publishing to them to the news feed for some time.
Peg Corwin's insight:

Why advertise on Facebook using dark posts?  To a/b test your headlines and calls to action for different audiences without overwhelming everyone.


Click for details.

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How to Combine Text and Visual Content for Better Social Engagement |

How to Combine Text and Visual Content for Better Social Engagement | | Facebook for Business Marketing | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.
Peg Corwin's insight:

More ideas for engaging Facebook updates.

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26 Creative Ways to Publish Social Media Updates

26 Creative Ways to Publish Social Media Updates | Facebook for Business Marketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
Peg Corwin's insight:

Lots of ideas for engaging content to balance out your promotional ones.

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Facebook Bites the Hand that Feeds - Again

Facebook Bites the Hand that Feeds - Again | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Facebook has added a ban on incentivising likes.  


What this means: "Removing the ability to organically grow your audience by creating a natural incentive to engage with your brand removes a fundamental marketing tool that has been used by brands for 100 years."


Bye bye organic growth.

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Facebook Pages and What They’re Doing to Get Great Engagement - Case Studies

Facebook Pages and What They’re Doing to Get Great Engagement - Case Studies | Facebook for Business Marketing | Scoop.it
There has been much discussion in blogging circles of late about Facebook and the effects their algorithms have on reaching ...
Peg Corwin's insight:

See detailed examples of several popular Facebook pages with their various strategies for engagement.  One is Shakira, a musician who posts daily using images, video and images with links.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well | Facebook for Business Marketing | Scoop.it
Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, ...
Peg Corwin's insight:

Learn what Facebook advertising strategies work for Daryl's Digital Photography School site.  See campaign examples.


One tip:  "Look for new segments and narrow the ones we have"

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Facebook Organic or Paid or Both?

Facebook Organic or Paid or Both? | Facebook for Business Marketing | Scoop.it
At a recent team meeting at ProBlogger HQ to plan the theme for our next 'theme week' here on the ...
Peg Corwin's insight:

For this blogger, the Facebook strategy is to maximize organic reach and do some paid.  Learn how he does both here.

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