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Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


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Peg Corwin's insight:


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8 Facebook Marketing Tools to Grow Online

8 Facebook Marketing Tools to Grow Online | Facebook for Business Marketing | Scoop.it
There are a wide variety of social media marketing tools that are available. In this article we have picked out 8 really interested ones. Check them out.
Peg Corwin's insight:

Learn how the following Facebook tools work and how much they costs:


 - Shortstack

 - Agorapulse

 - Antavo

 - PageModo

 - Offerpop

 - Rafflecopter

 - Tabsite

 - Engage Sciences

 Click for details and screenshots.


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A Second Test: Are Brands Organically Reaching the Facebook News Feed?

A Second Test: Are Brands Organically Reaching the Facebook News Feed? | Facebook for Business Marketing | Scoop.it
The overwhelming sentiment from brands is that they aren't reaching the News Feeds of their fans. So how do you explain these results?
Peg Corwin's insight:

Facebook advertising pro Jon Loomer tested BRAND CONTENT in his personal news feed and concludes "...I believe that we’re still seeing just as many brand posts as we’ve always seen. Maybe even more, if you take my latest results seriously. For this to happen while so many brands have seen a drop in Reach, however, Facebook needs to be concentrating my News Feed with content I engage with most."


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Important New Metric on Facebook - Weekly Reach

Important New Metric on Facebook - Weekly Reach | Facebook for Business Marketing | Scoop.it
Facebook has redesigned the page timeline, and there's one very minor change that could make the biggest, positive impact.
Peg Corwin's insight:

FACEBOOK REACH by post is much less important than overall REACH FOR THE WEEK, which now is reported In Facebook Insights under Overview.  


Quote from Jon Loomer: "I tend to have a Daily Total Reach that is about 5-10 times that of the Total Reach of an individual post, and Weekly Total Reach is about 50-100 times."


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REACH - Optimize for Facebook Reach or Clicks?

REACH - Optimize for Facebook Reach or Clicks? | Facebook for Business Marketing | Scoop.it
To continue sharing some of the learning-by-doing lessons I've come across over the past two years as a community and social media manager, I looked into the world of Facebook Insights to learn a little more about the often debated Facebook Reach and see what it's actually done to help me. Continue reading →
Peg Corwin's insight:

Ally Greer looked at her FACEBOOK INSIGHTS and found that, unsurprisingly, reach increased when she paid to promote.  But she also learned that half the reach from her top promoted posts were organic, and some proposed posts went nowhere.


Now she plans to optimize posts for clicks, not reach.  Click for her full story.


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FACEBOOK UPDATES - 26 Creative Examples from Brands

FACEBOOK UPDATES - 26 Creative Examples from Brands | Facebook for Business Marketing | Scoop.it
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.
Peg Corwin's insight:

Facebook update tips using brand examples include:


- Audi shared media attention and thanking the source
- Blackberry shared a photo of a celeb using its product
- Gap gives heads up on sales
And 33 more tips and ideas for your updates.


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REACH on Facebook? (Any why you shouldn’t care)

REACH on Facebook? (Any why you shouldn’t care) | Facebook for Business Marketing | Scoop.it
The reach metric has a lot of people scratching their heads. Maybe it doesn't even mater, but here are the facts about Facebook reach.
Peg Corwin's insight:

Learn how Facebook defines reach.  If you stop running ads or promoted posts, your reach drops. If you have fans with fewer friends, your reach is lower than a page with the same number of fans who each have more friends. Overall Facebook reach is an iffy concept.


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3 Facebook Ad Tools To Save Time and Money

3 Facebook Ad Tools To Save Time and Money | Facebook for Business Marketing | Scoop.it
Facebook advertising can be expensive and time consuming. Here are 3 Facebook advertising tools that will save you time and money.
Peg Corwin's insight:

Up your Facebook Ad ROI with these tools: budget setting with Social Stats, mobile monitoring with Kuhcoon app and multiple ad management with the Qwaya tool.


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Abdul Torah's curator insight, March 24, 10:17 AM

3 Facebook Ad Tools To Save Time and Money

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Positive Emotions Are Contagious on Facebook

Positive Emotions Are Contagious on Facebook | Facebook for Business Marketing | Scoop.it
Don’t worry, be happy. And according to a study of more than 100 million anonymous U.S. Facebook users and more than 1 billion of their posts -- conducted by Facebook and researchers at the University of California San Diego and Yale University -- your happiness might spread to your Facebook friends.
Peg Corwin's insight:

To emotionally engage your Fans, use positive emotions in your updates?


 Quote: "The Wall Street Journal reported that the study found that emotions expressed in status updates tended to be contagious, but upbeat emotions were more likely to affect friends’ moods than negative emotions were.


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How To Segment Your Friends Inside Facebook And Lazer Target Your Posts

How To Segment Your Friends Inside Facebook And Lazer Target Your Posts | Facebook for Business Marketing | Scoop.it
If your using your personal Facebook profile for business and internet marketing, you probably have a mixture of friends, family and business connecti
Peg Corwin's insight:

4+ minute video shows you how to set up Friend Lists to segregate business from social and family Friends on your Facebook Profile Page.  Then lazer target the right Friends with each post.


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STUDY: Facebook Users Ignore Brands’ Content

STUDY: Facebook Users Ignore Brands’ Content | Facebook for Business Marketing | Scoop.it
An upcoming study from Web-content and customer-experience-management provider Kentico Software highlighted some of the challenges faced by brands on Facebook and other social networks, as its survey of more than 300 adults aged 18 and up found that the majority of them usually ignore posts by brands.
Peg Corwin's insight:

I don't think the lack of ENGAGEMENT by page Fans is any surprise to page admins.  The quote is: "Kentico found that 68 percent of respondents “never” or “hardly ever” pay attention to brands’ posts on Facebook, Twitter, and Instagram, yet only 5 percent of that group unliked or unfollowed brands on those social networks."


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FACEBOOK ADS - Little Passports Scores Big Success

FACEBOOK ADS - Little Passports Scores Big Success | Facebook for Business Marketing | Scoop.it
“We’re trying to instill in kids a lifelong love of travel. We want to help them become global citizens.” This was how Co-Founder and Co-CEO Amy Norman described the thinking behind startup media company Little Passports, which has tripled its customer base over the past six months with the help of advertising on Facebook.
Peg Corwin's insight:

Read about how Little Passports' Facebook ad campaign, which they used to both find new customers and also to engage prospects with custom and lookalike audiences.  


This owner's advice is: "Start small. And test everything — the images you’re using, the language, the audiences. And I would say start with what you know about your customers. Try and reach your core demographics first, find out what works for you, and then expand your reach."


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Guide to Facebook Reach: What Marketers Need to Know |

Guide to Facebook Reach: What Marketers Need to Know | | Facebook for Business Marketing | Scoop.it
Find out what makes up Facebook Reach and how to achieve, sustain and measure the reach of your Facebook Page.
Peg Corwin's insight:

Do you know the difference between organic reach, viral reach and paid reach on Facebook?  Learn which is best and how hard it is to get.  


And the big question: Does paying for Facebook reach give a good ROI?  "If you’re announcing a new product, new features, an ebook or webinar or other content you’ve spent hours on, isn’t it worth it to pay $30 or $50 to make sure your hard work is seen by 9,000 people instead of 1,000? Yes! Your time and specialized content are worth it. Why waste those efforts to save $30 or $50? That’s nonsense.  If you’re sharing the type of content you can track for short-term ROI (e.g., leads or revenue), isn’t it worth it to pay $100 or $150 to generate 300 or 400 hot qualified leads or 10 new subscribers with a lifetime value of $400?"


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Share As Image Turns Text Into Images - Use with BrainyQuotes

Share As Image Turns Text Into Images - Use with BrainyQuotes | Facebook for Business Marketing | Scoop.it
Share As Image lets you highlight text anywhere on the web and easily convert it into an image.
Peg Corwin's insight:

Easily create graphics from quotes to share on social media. Watch the video when you click the headline link.


This software is also integrated with BrainyQuotes.  See the example.  Click the camera icon to create a graphic with the quote. 

 

http://www.brainyquote.com/quotes/keywords/sails.html

  

Try it for your business.  Use the alpha list to find your business keyword. (avoid the search box – too many ads)  

 

http://www.brainyquote.com/quotes/keywords/

 

Or you can use the graphic app directly at https://shareasimage.com/  see video there.

 

$8 per month if you want to use your own logo, URL.   Might be worth joining for a month, creating 52 quotes and resigning?

 

More tricks  http://youtu.be/-c7vXNJtGfE

 

How-to video about Share as Image  http://youtu.be/XDHlKe25Lts


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Kathyrn Chociej's curator insight, April 15, 8:09 AM

Has anyone tried this tool out yet?

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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Facebook for Business Marketing | Scoop.it

As Google is slowly killing traditional SEO link building methods, we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them.


Via The Fish Firm, Jeff Domansky, Marco Favero, massimo facchinetti
Peg Corwin's insight:

What to put in your Facebook updates?  Content people crave, shown in this infographic.

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Steve Baker's curator insight, March 31, 5:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 8:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 7:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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Facebook Advertising Campaign Structure: A Hands On Tour

Facebook Advertising Campaign Structure: A Hands On Tour | Facebook for Business Marketing | Scoop.it
Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example...
Peg Corwin's insight:

Learn how to set up a Facebook advertising campaign with this step by step tour. Create a campaign, build ad sets, create ads and then see a full example.  5 minute VIDEO tutorial also included.


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EVENTS - Free App to Promote Facebook Events

EVENTS - Free App to Promote Facebook Events | Facebook for Business Marketing | Scoop.it
A new way to manage your Facebook events ! Woovent helps you view your upcoming events easily, RSVP to your invites quickly, and enjoy your past events.
Peg Corwin's insight:

Check out this free app to help you manage and promote your FACEBOOK EVENTS.  Manage invites, review stats and more.


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Make Your Social Media Strategy "Platform Neutral"

Make Your Social Media Strategy "Platform Neutral" | Facebook for Business Marketing | Scoop.it
Here’s how you can stop relying on Facebook and make your content marketing and social media strategy platform neutral.
Peg Corwin's insight:

The moral of this story is to diversify your social media activities so that your business is not totally dependent on Facebook.  


Quote: "You can use this situation as an opportunity and explain to your audience what is happening and how you would like them to help you. Be honest and explain them that they will not be able to get all the updates by liking you on Facebook. Inform them why that is and help them make the right decision by inviting them to subscribe to your mailing list for example in order not to miss any updates."


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SOCIAL LOGIN - Facebook preferred

SOCIAL LOGIN - Facebook preferred | Facebook for Business Marketing | Scoop.it
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy.
Peg Corwin's insight:

Because of password fatigue, 53% of people prefer to LOG IN WITH FACEBOOK rather than their own credentials.  Take advantage of that to personalize their experience.  And encourage them to share.


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7 Facebook Marketing Tricks That Don't Actually Work

7 Facebook Marketing Tricks That Don't Actually Work | Facebook for Business Marketing | Scoop.it
Don't be duped into trying these Facebook tricks -- you could hurt your Page more than you help it.
Peg Corwin's insight:

Don't put links in the comments of photo posts to get more reach, don't use hashtags, don't auto-post from Twitter, don't buy fans and more tips.  Learn what really works and why.


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5 Reasons You Should NOT Buy Facebook Fans

5 Reasons You Should NOT Buy Facebook Fans | Facebook for Business Marketing | Scoop.it
Many brands measure social media success based on ‘counting metrics’, not on more meaningful indicators such as engagement, referrals or share of voice
Peg Corwin's insight:

Fake FACEBOOK LIKES make you less credible, are not profitable, don't help you measure success, give you misleading metrics and might even be hackers.  Don't buy them.


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Facebook Power Editor's New Call-to-Action Buttons

Facebook Power Editor's New Call-to-Action Buttons | Facebook for Business Marketing | Scoop.it
Lightspan Digital’s president, Mana, saw something in her Facebook Timeline this weekend that caught her eye and she passed it along to the rest of the Lightbugs. A “shop now” call-to-action button is showing up on select brand page’s promoted... read more
Peg Corwin's insight:

Learn how to create a Facebook ad with a call to action button in 3 steps, with screenshots of each.


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How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days

How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days | Facebook for Business Marketing | Scoop.it
A brick-and-mortar client wanted to have a buzzing business page with a couple of thousand likes so that it could build authority, add value, showcase its services, build relationships, and build a database with the intention of increasing its return on investment.
Peg Corwin's insight:

Case study of a business that uses Facebook ads to rev up Likes, clicks and leads by showcasing product images, highlighting testimonials, posting video, providing tips and more.


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ADS - Ready For Facebook’s New Ad Campaign Structure?

ADS - Ready For Facebook’s New Ad Campaign Structure? | Facebook for Business Marketing | Scoop.it
Facebook began prepping brands on how to adapt to its new campaign structure, which it began rolling out Tuesday, offering a video detailing best practices, as well as an introduction and resources, in a post on its Facebook for Business page.
Peg Corwin's insight:

Has your Facebook advertising account switched over to the new format?  Learn about about it here.


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Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]

Ultimate Guide: Facebook Insights Glossary of Terms [Infographic] | Facebook for Business Marketing | Scoop.it
Every important Facebook Insights term -- popular and obscure -- in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.
Peg Corwin's insight:

A visual infographic for Facebook Insights stats.  Save it to your desktop?


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5 Ways to Make Shareable Images That Drive Traffic |

5 Ways to Make Shareable Images That Drive Traffic | | Facebook for Business Marketing | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Peg Corwin's insight:

Tips to make images more shareable:


 - Give your audience what they need

 - Be quick and consistent

 - Create original art

 - Optimize size, branding and source

 - Use an obvious call to action

Click for screenshots and details.


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