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Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


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Peg Corwin's insight:


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How to Improve Your Facebook News Feed Visibility

How to Improve Your Facebook News Feed Visibility | Facebook for Business Marketing | Scoop.it
Are you tired of your posts getting buried in the Facebook news feed? This article shows how to adjust Facebook tactics to get more news feed visibility.
Peg Corwin's insight:

To maximize visibility for your Facebook updates, here's how to do it:


 "If you’re going to share a link, use a link preview. If you’re going to share a photo, don’t put a link in the caption. And don’t forget that you can upload your own custom image even if you’re using a link preview format."

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Venkatesh Iyer (venkyiyer.com)'s curator insight, November 22, 11:28 PM

Don't fool around unnecessarily. Just link with your comments and let Facebook choose the image from the linked page.

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STUDY: 74% of Online Shoppers Are Unlikely to Share Purchases to Facebook

STUDY: 74% of Online Shoppers Are Unlikely to Share Purchases to Facebook | Facebook for Business Marketing | Scoop.it
Facebook is the social network most shoppers turn to for information to help make their purchasing decisions, but the importance of products that are shared on the social network is often overstated, according to the results of a recent study by website A/B testing solution Visual Website Optimizer.
Peg Corwin's insight:

The good news about Facebook purchasing behavior:  

"Facebook helped inform the purchasing decisions of 53 percent of respondents, far higher than Pinterest (19 percent), Twitter (17 percent) or Snapchat (5 percent)."

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Miguel A. de Jesus's curator insight, November 18, 12:30 AM

Interesting information for your biz.

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Ello the latest contender to challenge Facebook’s firmly held position

Ello the latest contender to challenge Facebook’s firmly held position | Facebook for Business Marketing | Scoop.it
Ello will hope the privacy question is enough to make it a genuine contender to emerge from Facebook’s giant shadow.
Peg Corwin's insight:

Of Facebook's future, the author says:  "Whether or not Ello is the real deal, however, history has taught that the only constant in life is change and Facebook’s reign cannot be forever."

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Facebook Launches New Places Directory

Facebook Launches New Places Directory | Facebook for Business Marketing | Scoop.it
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it's more accurately like "guided browsing." It was
Peg Corwin's insight:

Quote about Facebook local search now:  "The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for some of your favorite local search and travel sites. It’s not quite yet a genuine substitute."

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Growing Up Mobile: How Brands on Facebook Can Reach Younger Users

Growing Up Mobile: How Brands on Facebook Can Reach Younger Users | Facebook for Business Marketing | Scoop.it
It’s important to approach youth with empathy and recognize the ways in which young people today are the same as previous generations. Coming of age is a period of growth, change and possibility. And much of this activity now plays out online. It’s important for your brand to find a role in helping young people in this transition. Develop content and campaigns that position your brand as a source of information, inspiration or validation.

Consider sharing stories of people who have defied the odds with their talent, innovation and entrepreneurship. Explore content and campaigns that empower this group to reach their own aspirations. And consider how your brand’s mission and products may align with encouraging this incredible optimism.
Peg Corwin's insight:

To reach younger audiences, Brands on Facebook should...


==> become a source of information, inspiration or validation.

==> share stories about those who have defied the odds...

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David Beekil's curator insight, November 12, 10:18 AM

Social media has a big effect on our younger generation. Most people use social media to stay connected with friend and family or to feel like part of the community.

Elsie Whitelock's curator insight, November 14, 9:22 AM

Is your target 16-24 years old? This article is for you

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Who Are Your ‘True’ Facebook Friends?

Who Are Your ‘True’ Facebook Friends? | Facebook for Business Marketing | Scoop.it
Who are your true friends on Facebook? If you need help figuring this out, or you’re just bored or curious, TrueFbFriends is for you.
Peg Corwin's insight:

Interesting rubric for dividing up your Facebook Fans.  Ever heard of defriended users?

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Alaina Es's curator insight, November 5, 2:21 PM

On Facebook, the word "Friend" should be taken with a grain of salt. The social media platform has not only extended friend circles but it has also enhanced them. People are constantly sharing and posting things that they can easily get out to a mass group of interested people... or "friends" in this circumstance. Most people get exhausted keeping up with the surplus of followers they have an want to start narrowing things down. But who wants to go through 800 friends one-by-one? Luckily, there is an app for everything. Truefbfriends examines users’ Facebook interactions over the past year, and divides friends into the following categories: Real friends: Those who regularly like or comment on posts, share several mutual friends or chat frequently; OK friends: Those who interacted via likes, comments or chat “at least a few times;” Fake friends: Those who share many mutual friends but have never interacted with the user; Fans: Those who have interacted but are not on users’ friends lists; Useless friends: No mutual friends or interactions and last but not least, Un-friended: Facebook users defriended by users, those who have defriended users, or those who deactivated their accounts. The developer warned that this last category may be removed due to a possible conflict with the social network’s terms of service. Personally, I've already weeded through people who I haven't had interaction with in over a year or care to see how their life is going right when I got out of high school. To keep my friend circle low and sincere, I've maintained a consistent strategy with only accepting people who will bring value to me and my life. I do however, know a lot of people who will find that this app comes in handy.

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Facebook Reviews: What Marketers Need to Know

Facebook Reviews: What Marketers Need to Know | Facebook for Business Marketing | Scoop.it
If Facebook ratings create too many problems for your business, you may want to remove the ratings system altogether.
Peg Corwin's insight:

Learn how to get review notifications and how to turn off reviews if they are too much hassle.

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5 Effective Ways to Get More Facebook Likes Tested

5 Effective Ways to Get More Facebook Likes Tested | Facebook for Business Marketing | Scoop.it
Need more likes for your page? Here are 5 ways to get more Facebook likes tested with real money, compared and ranked!
Peg Corwin's insight:


Valuable tips on Facebook likes.

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Alaina Es's curator insight, November 5, 2:33 PM

Most of my friends are obsessed with how many “likes” they get on a picture or post. A hundred to them is a success. However, likes to companies are not just numbers. They are the real users who are interested in the company’s brand, who expressed an interest in the company with one click. These likers have the potential to become customer or brand advocates. As a social marketer, their goal is to take that like and in return, engage them with high quality content that provides real value and increases their brand loyalty. After testing with their own money, the 5 most effective way to target users with Advertising to get more Facebook likes are as follows: 1) Targeting interests – create ads and target it to people that have interests related to your product or industry. 2) Targeting Interests intersection – Facebook released a new way to target only those users that have all the interests listed. 3) Customers’ custom audience – upload to Facebook the emails of all your existing customers that already know about your brand and target them with advertising to have them like your page. 4) Customers’ lookalike audience – this is the same as creating a custom audience out of your customers but now they can target Facebook Ads to people who are extremely similar to your customers. Lastly, 5) Facebook page lookalike – create audiences from a Facebook Conversion Pixel or from your Facebook Page’s fan which would be extremely useful if you don’t have many customers but already invested time in creating a lively community on Facebook.

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Four Alternatives to Like-Gating on Facebook |

Four Alternatives to Like-Gating on Facebook | | Facebook for Business Marketing | Scoop.it
What tactics are you using to grow your Facebook Page? This article shares four alternatives to like-gating that increase audience and engagement.
Peg Corwin's insight:

Of course paid ads and contents are the first two options for more Likes on Facebook Pages.

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How to Stream Google Hangouts On Air to Twitter and Facebook |

How to Stream Google Hangouts On Air to Twitter and Facebook | | Facebook for Business Marketing | Scoop.it
Are you using Google Hangouts on Air? This article shows how to stream your next Google Hangout On Air to your Facebook and Twitter followers.

Via Jaana Nyström
Peg Corwin's insight:

Who would have thought about streaming Google Hangouts on Facebook?

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Jaana Nyström's curator insight, October 2, 7:12 AM

Share the live broadcast on Social Media!

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Three Reasons To Pay Attention To Facebook Rooms

Rooms allows us to focus on what matters to us, versus Facebook, which focuses on what matters to our friends.
Peg Corwin's insight:

Why are Facebook Rooms important?  They allow us to share common interests, they give use privacy, and we use diverse feeds for different purposes.


What are Facebook Rooms?  "To join a room, users scan a 2D barcode, which can be shared across social platforms. The moderator controls the content and guest list, and, unlike the chat rooms of yesteryear, Facebook's standard community guidelines apply. Abusive behavior or imagery will not be tolerated, and rooms have age ratings for appropriate content."

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Interest Lists on Facebook

Interest Lists on Facebook | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Did you know you can create interest lists on Facebook to group pages by community, topic or relation to you?


FB says "Interest lists are an optional way to organize and view the content you're interested in on Facebook. You can create your own interest lists based on the things you care about, or follow other people's lists. For example, you could create a Top Indie Bands list that features band Pages and public updates from the bands' members.  

When you create or follow a list, you may also see some posts from that list in your main News Feed.  

Your lists will also appear in the Interests section of your bookmarks. Simply click the list's name to see all the recent posts and activity from the Pages and people featured in the list.

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News Feed FYI: Reducing Overly Promotional Page Posts in News Feed

News Feed FYI: Reducing Overly Promotional Page Posts in News Feed | Facebook for Business Marketing | Scoop.it
We're bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.
Peg Corwin's insight:

Looks like you have to pay to promote on a Facebook Page now. Non promo content is OK, but if you post promotional updates, FB will show less in your Fan's feeds.

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3 Ways to Optimize Facebook Ads for Better Results

3 Ways to Optimize Facebook Ads for Better Results | Facebook for Business Marketing | Scoop.it
Are you running Facebook ads? Do you want to get more out of your ads? The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations. In this article I'll share three tips for making the most of your Facebook ad campaigns. #1: Reach the Right…
Peg Corwin's insight:

Use Facebook ads to reach the right audience, compare dup ad performance, and include interesting images.

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How to Un-Customize Your Facebook News Feed

How to Un-Customize Your Facebook News Feed | Facebook for Business Marketing | Scoop.it
Peg Corwin's insight:

Ever wonder why you see an update in your Facebook news feed for several days in a row?  Facebook thinks that's most relevant to you.  See the screenshot to locate the dropdown where you can un-customize that feed to see more.

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How To Grow Your Email List Using Facebook Ads

How To Grow Your Email List Using Facebook Ads | Facebook for Business Marketing | Scoop.it
Do you use Facebook advertising for your business? Building an email list using Facebook it's easier than ever.
Peg Corwin's insight:

Step by step instructions for growing that list with Facebook Ads, complete with screenshots.

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Looking Out for Your Own Best Interests: Facebook's Interests Lists

Looking Out for Your Own Best Interests: Facebook's Interests Lists | Facebook for Business Marketing | Scoop.it
Facebook actually does help you protect your own best interests (via lists).
Peg Corwin's insight:

How to find the Facebook interest list features:


"Finding and creating one’s interests lists requires a series of relatively complicated steps, which can be tricky for the casual user. First, you have to navigate the left side of your Timeline, find yourbookmarks (assuming you’ve made some!), and then under that, you’ll see “Interests.” From there, you have the option of creating a “list.” Once you click on that button, a (possibly mind-numbing) selection based on your existing interests will drop down in a menu."

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34 Tips and Tactics to Rapidly Grow Your Social Networks

34 Tips and Tactics to Rapidly Grow Your Social Networks | Facebook for Business Marketing | Scoop.it
Social media marketing is in essence just two things. Content and distribution. So how do you make the content move? You need to grow your social networks.
Peg Corwin's insight:

Find 8 ways to grow your Facebook page community and engagement quickly.

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How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts | Facebook for Business Marketing | Scoop.it
Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here's a real-life example to show you how it can be done...
Peg Corwin's insight:

Learn how to track the results of Facebook campaigns by creating links you can track in Google Analytics.

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How to Broadcast Your Google HOA on Facebook

How to Broadcast Your Google HOA on Facebook | Facebook for Business Marketing | Scoop.it
This is a great demonstration on how to make your HOA work harder and gain new, additional viewers as well.
Peg Corwin's insight:

See this 20 minute video on broadcasting on Facebook in this Google Hangouts.

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Ello is starting to look more like a business

Ello is starting to look more like a business | Facebook for Business Marketing | Scoop.it
The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Peg Corwin's insight:

If Fortune is writing about Ello, the upstart social network and potential Facebook competitor, you know it's made a mark.

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Lindsay Eikenberg's curator insight, November 3, 3:56 PM

Ello, the new social media platform that is “invitation only” has now proven its intent of staying a platform that is all about its users by legally claiming itself not allowed to make money through advertising. This was done through announcing its filing as a public benefit corporation, or PBC. According to the article, this means that the platform will never be allowed to make money selling ads or user data, and if the company should be turned over to new owners, they would have to follow the same guidelines. Another interesting fact the article mentions is that is has been making money through investors, and plans to make money through user add-ons. Similar to Apples App store, Ello will contain a store where users can buy additional features for small amounts of money ($1 or $2 for example). This gives the user the option to keep his/her profile simple, or personalize it with custom features.

 

Critics continue to see Ello as just a fad, basing this opinion on the fact that new sign up numbers seem to be slowing down. On the contrary, Ello owners state that the reason is that the platform can just not yet handle the masses of people who wish to create a personal profile, and thousands are still on the waiting list. The ones that have been able to be a part of this seemingly exclusive club can then invite 5 new members with the occasional 10 invitees allowed. Personally, I think the fact that this platform is ad free, exclusive, artistic, and techy makes it extremely interesting. I just submitted my invite request in hopes I can get started soon. After reading so many articles about the platform, I am excited (and hoping) I get to experience it myself. I have not been one to keep up my profile or any other sites so I am hoping this one works out a little better for me.

Laura O'Brien's curator insight, November 4, 3:35 PM

I never heard of this site so immediately the title made me interested in understanding what it was about.

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How to Determine the Best Times to Post on Your Facebook Page

How to Determine the Best Times to Post on Your Facebook Page | Facebook for Business Marketing | Scoop.it
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
Peg Corwin's insight:

"If you can discover when your [Facebook} fans are more likely to engage with your posts and what times of day your posts are reaching them the most, you’re in the money."  Click to learn how

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George Tsakiris's curator insight, November 4, 1:25 AM
How to Determine the Best Times to Post on Your Facebook Page


As a business, the use of social media is extremely important. When companies post on Facebook, Twitter, Instagram, or Pinterest, they should have a pretty good idea of when, what, and where to post specific content. This article was extremely helpful to me as a personal use because as a small business owner, I am constantly branding myself via Facebook, Twitter, and Instagram. I have yet to discover what are the best times to post on these specific platforms but I have always had a good idea of when and how to post. There are many factors that come into play when posting to social media platforms. For example, time of day, content, day of the week etc. 


As a company, it is important to know when the best time (s) are throughout the week (or day) to post because you want to reach the most people. This article shows how you can do that, by utilizing your Facebook's analytics you can determine which hours and days are the best to start posting. Depending on a few underlying factors such as what the company's culture, service, or goals are will determine what type of social media presence they will have. 

 

 

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Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community

Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community | Facebook for Business Marketing | Scoop.it
Social Media Marketing Podcast 103, in this episode Holly Homer shares how to get a huge Facebook community with organic growth.
Peg Corwin's insight:

Case study of one business that grew its Facebook page organically.  Podcast and text.

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10 Ways to Find More Local Facebook Fans

10 Ways to Find More Local Facebook Fans | Facebook for Business Marketing | Scoop.it
Do you need to localize your marketing efforts to reach your real customers? Here's how to build your local Facebook community.
Peg Corwin's insight:

Learn how to use local keywords, audience insights (for larger pages), community influencers, customers and check-ins to deepen your Facebook engagement.

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Desmond Chen's curator insight, November 3, 10:11 PM

Tiong Bahru, a place to be seen and reminisce the rich heritage it preserves in the interiors of the units.

Coloured window panes that blocks out the harsh realities of life in old Tiong Bahru. A rich man's playground, where sharp voices of cabaret girls pierced the evening air filled with the strongest perfumes they can get in the stalls inside the zinc roofed single level old market.

 

Now! Tiong Bahru is changing its land scape. Old wet market and Lim Liak Street hawkers are merged into a three storey building with parking spaces on the roof top. Fresh produces on the ground floor and sandwiched in between is the second level where all the best of Singapore food can be savoured. Main entrance with two escalators,

a lift at the side of the fresh flower stall.

 

Food is the main attraction in Tiong Bahru Market.

 Chicken Rice

 Roasted Meat

 Chui Kuay

 "Oneton" Noodle

 Fish Ball Noodle

 Mee Soto

 Curry Rice

 Char Kuay Teow, to name a few of the local favourites.

 

Local coffee and of cause a couple of best local Tiger Beer to quench your thirst in a hot day. Apparently this food court of sort is not air-conditioned like in Shopping centres.

Here you get all the aromas of the food you can get on sight.

 

Provision shops of yesteryear is fast disappearing from a few to now a single one left standing to serve the community.

 

Taking over the old businesses were new franchises of food and Italian coffees. Latest being a place, specialising in Indian Teas plus best of local food lost in the test of time.

 

For the past five years or so no fewer than ten added to the food scene in this sleepy enclave call Tiong Bahru!

Well, it adds some colours, designs, concepts, thus give vibrancy to the place.

It helps to attract new people into Tiong Bahru thus has raised the bar in living standard. It is getting to be  expensive to stay in Tiong Bahru.

 

Thehardwareshop in Tiong Bahru has thrive on the challenges it faces. We are on the Twentieth year in Tiong Bahru itself.

Seen all the changes and transformation from what it was known as a Second Wife's home into a mini UN of sort with plenty of Ang MoRs,

China, Myanmar, Philippines, Japan, Europeans....you name it Tiong Bahru has it all coming to build these Mini UN!

 

Desmond Chen

 

 

 

 

 

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Promoting a Book on Facebook? Michelle Phan Tried One Video per Chapter, and It Worked

Promoting a Book on Facebook? Michelle Phan Tried One Video per Chapter, and It Worked | Facebook for Business Marketing | Scoop.it
Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success -- Online and Off. She uploaded a short video trailer for each of the book’s chapters to her page, and those trailers ended up totaling more than 1.26 million views.
Peg Corwin's insight:

Pham created 22 videos to showcase each chapter of her book on both Facebook and Instagram.  It worked.

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corneja's curator insight, October 25, 6:05 PM

The promotion of books through videos is like a boomerang reaction: lately, (mainly from The godfather?) we were looking at books that end their lives as films. Now the video format has begun to support trailers of books.