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Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


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How Crane used Sharpie Markers to Snag 20k Facebook Likes in 3 Months

How Crane used Sharpie Markers to Snag 20k Facebook Likes in 3 Months | Facebook for Business Marketing | Scoop.it
A few days ago I had a great call with Katie Sotor Vice President of Marketing for Crane to talk about a creative marketing campaign she ran that included
Peg Corwin's insight:

Creative *Facebook marketing campaign* for Fans to submit photos of their art works using Sharpie markers.  They promoted it continuously, mixed it with content marketing, interviews and related audiences.  Click for the full story.

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David Avritt's curator insight, July 19, 11:52 AM

http://vetpreneur.info

Tammy Fink's curator insight, July 23, 9:34 AM

Great Cross Marketing Facebook Campaign. Love the graphics, and creative product use. See how they took Sharpies to get Fans to submit photos of their product with the new artwork. Low Cost Marketing At It's Best.

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How Much Should You Budget for Facebook Ads?

How Much Should You Budget for Facebook Ads? | Facebook for Business Marketing | Scoop.it
Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here's a process to get it right.
Peg Corwin's insight:

Your goals will determine your budget for Facebook ads.

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2 Simple Ways to Customise Your Facebook Updates

2 Simple Ways to Customise Your Facebook Updates | Facebook for Business Marketing | Scoop.it
Today I want to share a Facebook tip that I'm sure many ProBlogger readers will already know, but which I ...
Peg Corwin's insight:

Learn how to change the title and description of a photo you upload to your Facebook page.

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Tammy Fink's curator insight, July 15, 9:41 AM

This is a great Facebook Hint...from me to you...www.bluewaterdesigns.biz

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Facebook Pushes Video Content With New Recommendations Feature

Facebook Pushes Video Content With New Recommendations Feature | Facebook for Business Marketing | Scoop.it
Facebook is testing a new "related videos" feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed.
Peg Corwin's insight:

Looks like video content is getting a boost in Facebook.  Get your web cams fired up.

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Gambling with Facebook Ads: How to Win Against a Stacked Deck

Gambling with Facebook Ads: How to Win Against a Stacked Deck | Facebook for Business Marketing | Scoop.it
You have more control over the results of Facebook ads than at the Blackjack table, so this investment could be the risk your business should be taking.
Peg Corwin's insight:

Improve your bidding on Facebook Ads with this cheatsheet.

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How to Split Test Facebook Posts and Facebook Ads

How to Split Test Facebook Posts and Facebook Ads | Facebook for Business Marketing | Scoop.it
Did you know you can split test Facebook Page posts and your Facebook ads? This article shows how to test Facebook posts and ads for best results.
Peg Corwin's insight:

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

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Tammy Fink's curator insight, July 8, 9:55 AM

Need Better Results on Facebook....Try This///

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Six Facebook Marketing Tips From the Pros

Six Facebook Marketing Tips From the Pros | Facebook for Business Marketing | Scoop.it
Would you like to improve your Facebook marketing? This article shows the latest Facebook marketing tips the pros use to boost their Facebook marketing.
Peg Corwin's insight:

Did you know that commenting about a news story on your Facebook business page might bring you to the attention of journalists?  Learn about this and 5 other tips to leverage Facebook for your business.

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Tammy Fink's curator insight, July 8, 9:56 AM

Would you like to improve your Facebook marketing? This article shows the latest Facebook marketing tips the pros use to boost their Facebook marketing.

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3 Facebook Targeting Options Marketers Need to Know

3 Facebook Targeting Options Marketers Need to Know | Facebook for Business Marketing | Scoop.it
Do you want to lower Facebook ad costs and increase conversions? This article shows 3 Facebook targeting options to pinpoint the best audience for your ads.
Peg Corwin's insight:

Refine your Facbook ad targeting - with demographics, interest and behavior - to get better results.

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STUDY: Adding Facebook Ads To Paid Search Campaigns Leads To More, Cheaper Conversions

STUDY: Adding Facebook Ads To Paid Search Campaigns Leads To More, Cheaper Conversions | Facebook for Business Marketing | Scoop.it
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
Peg Corwin's insight:

Detailed info about the company Experian using both paid search and Facebook ads.  Worth a look if you are advertising on Facebook.

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Facebook Audience Insights: Learn About Those Connected to Your Business

Facebook Audience Insights: Learn About Those Connected to Your Business | Facebook for Business Marketing | Scoop.it
Facebook Audience Insights is a powerful tool to help businesses learn more about their fans and customers and apply that to improve ad targeting...
Peg Corwin's insight:

Detailed post about Facebook's audience insights and what them mean about you is connected to your business.

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Analyze your Facebook page - LikeAlyzer

Analyze your Facebook page - LikeAlyzer | Facebook for Business Marketing | Scoop.it
LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Get your review today!
Peg Corwin's insight:

Slick new tool to get fast feedback on your FB page.  Run your page through it for free.

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Eric Chan Wei Chiang's comment, June 24, 9:16 PM
@Peg Corwin great tool. However, a lot of their metrics are pre-2014. For instance, they still consider like-baiting as a positive call to action.
Peg Corwin's comment, June 24, 9:45 PM
@Eric Chan Wei Chiang You are right.
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How Do You Track if Your Social Media traffic Is Converting?

How Do You Track if Your Social Media traffic Is Converting? | Facebook for Business Marketing | Scoop.it
Is traffic from your social media sites activity converting to real business? Check out how you can accurately track it.
Peg Corwin's insight:

I'm newly passionate about tracking conversions to goals on a website.  This is a great, simple explanation of how to do that for your social media accounts like Facebook.

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8 Rookie Facebook Mistakes No One Should Still Be Making

8 Rookie Facebook Mistakes No One Should Still Be Making | Facebook for Business Marketing | Scoop.it
Are you making these mistakes on your Facebook Page? Learn how to avoid them by reading this post.
Peg Corwin's insight:

You are posting mobile optimized images, and doing it a high visibility times, aren't you?

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How to Increase Facebook Organic Reach

How to Increase Facebook Organic Reach | Facebook for Business Marketing | Scoop.it
Looking for ways to increase Facebook Organic Reach? That is reaching more Facebook fans without paying, check this out!
Peg Corwin's insight:

Ways to *boost your organic reach in Facebook*

 - Analyze your results with Postacumen

 - See what's working for competitors using Sharegrab

 - Send posts targeted to different audiences at different times

 - Use more visual tools to create your content

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Using Facebook Ads To Boost Brand Awareness

Using Facebook Ads To Boost Brand Awareness | Facebook for Business Marketing | Scoop.it
One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.
Peg Corwin's insight:

Rate your Facebook ads using these creative elements:


  • "Focal point: The image has one obvious focal point.
  • Brand link: How easy is it to identify the advertiser?
  • Brand personality: How well does the ad fit with what you know about the brand?
  • Informational reward: Does the ad have interesting information?
  • Emotional reward: The ad appeals to you emotionally.
  • Noticeability: While browsing online, this image would grab your attention.
  • Call to action: This ad urges you to take a clear action."
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How to Schedule and Edit Facebook Posts Using Facebook |

How to Schedule and Edit Facebook Posts Using Facebook | | Facebook for Business Marketing | Scoop.it
Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
Peg Corwin's insight:

A review of how to edit and schedule updates in Facebook itself.  Learn what you can edit and what you cannot.

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How to Use Facebook to Increase Leads

How to Use Facebook to Increase Leads | Facebook for Business Marketing | Scoop.it
Are you using Facebook to increase leads? Here are a few simple tweaks to your Facebook marketing to help you bring in more business.
Peg Corwin's insight:

What is your value proposition to get a lead on Facebook?  


Quote: "The best way to successfully find leads on Facebook is to include a value proposition for leads and customers, integrate consistent messaging and use colorful photos that reflect your business."

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The Best Social Media Sites for Promoting B2B Content

The Best Social Media Sites for Promoting B2B Content | Facebook for Business Marketing | Scoop.it
Have you come to the realization that not all social media networks are created equally when it comes to generating business? Do you know which social networks are the best social networks for busine…
Peg Corwin's insight:

On Facebook, focus on the following types of content:

  • Auto-play videos
  • Larger photos that span the width of the newsfeed (currently that’s 470 px wide)
  • High Quality News & Current Events



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INFOGRAPHIC: Guide To Facebook’s Ad Targeting - AllFacebook

INFOGRAPHIC: Guide To Facebook’s Ad Targeting - AllFacebook | Facebook for Business Marketing | Scoop.it
Facebook has been continually expanding its ad-targeting options, and Facebook advertising platform Qwaya created an infographic that offers information on all of the choices available to marketers on the social network.
Peg Corwin's insight:

Huge and interesting and complex infographic to explain Facebook ad targeting.  No wonder it's hard to grasp.

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5 Ways to Spur Action for Your Social Media Tactics

5 Ways to Spur Action for Your Social Media Tactics | Facebook for Business Marketing | Scoop.it
Are you looking for ways to increase conversions from social media? This article shows five ways to improve social media tactics based on human behavior.
Peg Corwin's insight:

Read about how to spur action by teasing your followers, putting others first, showing not telling, presenting social proof and creating urgency.

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How to Use Facebook Audience Insights: What Marketers Need to Know |

How to Use Facebook Audience Insights: What Marketers Need to Know | | Facebook for Business Marketing | Scoop.it
Do you want to target your Facebook ads more effectively? This article shows how Facebook Audience Insights makes sure your ad reaches the right users.
Peg Corwin's insight:

Great tutorial on how to use Facebook Insights in your marketing.

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Facebook is changing — is your marketing ready?

Facebook is changing — is your marketing ready? | Facebook for Business Marketing | Scoop.it
Post by Rohan Ayyar E2M Solutions Remember the uproar when Facebook launched the Timeline in 2011? Half the world declared they hated it and were going to quit Facebook forever. Fast forward to 2014. Facebook is still the largest social media platform...
Peg Corwin's insight:

I'm scooping this post just for graphic.  Wow, look at those numbers.  Get out your camera.

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June 2014: Winners and Losers for Organic Reach

June 2014: Winners and Losers for Organic Reach | Facebook for Business Marketing | Scoop.it

Separating fact from fiction: research from Agorapulse tells the real story of Facebook Organic Reach by Industry



Peg Corwin's insight:

See what areas are up, steady or down in organic reach on Facebook.  Infographic.

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How to Create Highly Shareable Blog Content Using Facebook |

How to Create Highly Shareable Blog Content Using Facebook | | Facebook for Business Marketing | Scoop.it
Do you want to create blog posts people can't help but share? This article shows how to use Facebook to find ideas for shareable blog content.
Peg Corwin's insight:

4 interesting ways in which you can use Facebook to test-market images and concepts to use in blog posts.

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Facebook for Business Marketing | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. 

Peg Corwin's insight:

What can you do about Facebook's declining reach?


1 – increase volume and quality at the same time;

2 – increase engagement.

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