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Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


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Peg Corwin's insight:


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The Best Social Media Sites for Promoting B2B Content

The Best Social Media Sites for Promoting B2B Content | Facebook for Business Marketing | Scoop.it
Have you come to the realization that not all social media networks are created equally when it comes to generating business? Do you know which social networks are the best social networks for busine…
Peg Corwin's insight:

On Facebook, focus on the following types of content:

  • Auto-play videos
  • Larger photos that span the width of the newsfeed (currently that’s 470 px wide)
  • High Quality News & Current Events



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INFOGRAPHIC: Guide To Facebook’s Ad Targeting - AllFacebook

INFOGRAPHIC: Guide To Facebook’s Ad Targeting - AllFacebook | Facebook for Business Marketing | Scoop.it
Facebook has been continually expanding its ad-targeting options, and Facebook advertising platform Qwaya created an infographic that offers information on all of the choices available to marketers on the social network.
Peg Corwin's insight:

Huge and interesting and complex infographic to explain Facebook ad targeting.  No wonder it's hard to grasp.

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5 Ways to Spur Action for Your Social Media Tactics

5 Ways to Spur Action for Your Social Media Tactics | Facebook for Business Marketing | Scoop.it
Are you looking for ways to increase conversions from social media? This article shows five ways to improve social media tactics based on human behavior.
Peg Corwin's insight:

Read about how to spur action by teasing your followers, putting others first, showing not telling, presenting social proof and creating urgency.

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How to Use Facebook Audience Insights: What Marketers Need to Know |

How to Use Facebook Audience Insights: What Marketers Need to Know | | Facebook for Business Marketing | Scoop.it
Do you want to target your Facebook ads more effectively? This article shows how Facebook Audience Insights makes sure your ad reaches the right users.
Peg Corwin's insight:

Great tutorial on how to use Facebook Insights in your marketing.

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Facebook is changing — is your marketing ready?

Facebook is changing — is your marketing ready? | Facebook for Business Marketing | Scoop.it
Post by Rohan Ayyar E2M Solutions Remember the uproar when Facebook launched the Timeline in 2011? Half the world declared they hated it and were going to quit Facebook forever. Fast forward to 2014. Facebook is still the largest social media platform...
Peg Corwin's insight:

I'm scooping this post just for graphic.  Wow, look at those numbers.  Get out your camera.

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June 2014: Winners and Losers for Organic Reach

June 2014: Winners and Losers for Organic Reach | Facebook for Business Marketing | Scoop.it

Separating fact from fiction: research from Agorapulse tells the real story of Facebook Organic Reach by Industry



Peg Corwin's insight:

See what areas are up, steady or down in organic reach on Facebook.  Infographic.

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How to Create Highly Shareable Blog Content Using Facebook |

How to Create Highly Shareable Blog Content Using Facebook | | Facebook for Business Marketing | Scoop.it
Do you want to create blog posts people can't help but share? This article shows how to use Facebook to find ideas for shareable blog content.
Peg Corwin's insight:

4 interesting ways in which you can use Facebook to test-market images and concepts to use in blog posts.

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Facebook for Business Marketing | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. 

Peg Corwin's insight:

What can you do about Facebook's declining reach?


1 – increase volume and quality at the same time;

2 – increase engagement.

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Facebook on its Decreasing Organic Reach June 2014

Facebook on its Decreasing Organic Reach June 2014 | Facebook for Business Marketing | Scoop.it
Recently, many businesses have had questions about the organic reach of their Facebook Pages. Today, we’d like to provide some answers.

 



 

Peg Corwin's insight:

Q and A on why organic reach is declining of Facebook.

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How to Submit your Facebook Fan Page for Verification

How to Submit your Facebook Fan Page for Verification | Facebook for Business Marketing | Scoop.it
This social media tutorial will cover how to submit a request for Facebook Fan Page for Verification. Verified Fan Pages have a blue badge on their profile.
Peg Corwin's insight:

If your Facebook page has more than 20, 000 Fans or if you are famous, read this.  


I did not know there was such a think as Facebook verification until I read this post.

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Why Facebook Page Likes Still Matter

Why Facebook Page Likes Still Matter | Facebook for Business Marketing | Scoop.it
If you've been listening to the chatter lately, you may be convinced that Facebook page likes no longer matter. Or they matter less than they once did. Allow me to disagree. In my opinion, Facebook page likes still matter. In fact, they may matter more than they ever did before. [Tweet "Don't listen to the…
Peg Corwin's insight:

Click to learn why Likes still matter.

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Core Audiences: How to Target Facebook Ads Using More Demographics

Core Audiences: How to Target Facebook Ads Using More Demographics | Facebook for Business Marketing | Scoop.it
Facebook now provides a goldmine of demographic targeting power thanks to the new Core Audiences feature. Here is everything you need to know...
Peg Corwin's insight:

Tips from a pro at Facebook Ads

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Gambling with Facebook Ads: How to Win Against a Stacked Deck

Gambling with Facebook Ads: How to Win Against a Stacked Deck | Facebook for Business Marketing | Scoop.it
You have more control over the results of Facebook ads than at the Blackjack table, so this investment could be the risk your business should be taking.
Peg Corwin's insight:

Improve your bidding on Facebook Ads with this cheatsheet.

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How to Split Test Facebook Posts and Facebook Ads

How to Split Test Facebook Posts and Facebook Ads | Facebook for Business Marketing | Scoop.it
Did you know you can split test Facebook Page posts and your Facebook ads? This article shows how to test Facebook posts and ads for best results.
Peg Corwin's insight:

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

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Tammy Fink's curator insight, July 8, 6:55 AM

Need Better Results on Facebook....Try This///

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Six Facebook Marketing Tips From the Pros

Six Facebook Marketing Tips From the Pros | Facebook for Business Marketing | Scoop.it
Would you like to improve your Facebook marketing? This article shows the latest Facebook marketing tips the pros use to boost their Facebook marketing.
Peg Corwin's insight:

Did you know that commenting about a news story on your Facebook business page might bring you to the attention of journalists?  Learn about this and 5 other tips to leverage Facebook for your business.

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Tammy Fink's curator insight, July 8, 6:56 AM

Would you like to improve your Facebook marketing? This article shows the latest Facebook marketing tips the pros use to boost their Facebook marketing.

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3 Facebook Targeting Options Marketers Need to Know

3 Facebook Targeting Options Marketers Need to Know | Facebook for Business Marketing | Scoop.it
Do you want to lower Facebook ad costs and increase conversions? This article shows 3 Facebook targeting options to pinpoint the best audience for your ads.
Peg Corwin's insight:

Refine your Facbook ad targeting - with demographics, interest and behavior - to get better results.

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STUDY: Adding Facebook Ads To Paid Search Campaigns Leads To More, Cheaper Conversions

STUDY: Adding Facebook Ads To Paid Search Campaigns Leads To More, Cheaper Conversions | Facebook for Business Marketing | Scoop.it
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
Peg Corwin's insight:

Detailed info about the company Experian using both paid search and Facebook ads.  Worth a look if you are advertising on Facebook.

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Facebook Audience Insights: Learn About Those Connected to Your Business

Facebook Audience Insights: Learn About Those Connected to Your Business | Facebook for Business Marketing | Scoop.it
Facebook Audience Insights is a powerful tool to help businesses learn more about their fans and customers and apply that to improve ad targeting...
Peg Corwin's insight:

Detailed post about Facebook's audience insights and what them mean about you is connected to your business.

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Analyze your Facebook page - LikeAlyzer

Analyze your Facebook page - LikeAlyzer | Facebook for Business Marketing | Scoop.it
LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Get your review today!
Peg Corwin's insight:

Slick new tool to get fast feedback on your FB page.  Run your page through it for free.

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Eric Chan Wei Chiang's comment, June 24, 6:16 PM
@Peg Corwin great tool. However, a lot of their metrics are pre-2014. For instance, they still consider like-baiting as a positive call to action.
Peg Corwin's comment, June 24, 6:45 PM
@Eric Chan Wei Chiang You are right.
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How Do You Track if Your Social Media traffic Is Converting?

How Do You Track if Your Social Media traffic Is Converting? | Facebook for Business Marketing | Scoop.it
Is traffic from your social media sites activity converting to real business? Check out how you can accurately track it.
Peg Corwin's insight:

I'm newly passionate about tracking conversions to goals on a website.  This is a great, simple explanation of how to do that for your social media accounts like Facebook.

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Buy Facebook Likes or Grow Organically?

Buy Facebook Likes or Grow Organically? | Facebook for Business Marketing | Scoop.it
If you buy Facebook likes the wrong way it can be damaging, buy them the right way and it's very worthwhile, check how to do it the best way.
Peg Corwin's insight:

Should you buy Likes on Facebook?  "This means that you do have to buy likes if you want to grow quickly. Buying likes from spammy sites that will give you hundreds of thousands of irrelevant fans for a low cost is actually a very high cost  measure, because it is damaging to your brand." 


Learn how to get the right Likes.

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How Community Managers Can Build Lasting Relationships With Fans

How Community Managers Can Build Lasting Relationships With Fans | Facebook for Business Marketing | Scoop.it
Do your fans feel like they know you? This article show community managers how to use four traits to win audience engagement and help their business thrive.
Peg Corwin's insight:

Tips you probably know but that bare repeating.

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7 Local Marketing Experts on How To Market in Month #1

7 Local Marketing Experts on How To Market in Month #1 | Facebook for Business Marketing | Scoop.it
Local internet marketing is becoming more complex by the day, which makes it hard for local businesses, and even marketers, to figure out the most effective way to spend their marketing dollars. I asked 7 experienced local Internet marketers for help, by asking them one question: “If you are given a budget of $900/month to [...]
Peg Corwin's insight:

Different ideas from local marketing pros on how to launch a local business.

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3 Facebook Marketing Hacks You Don’t Need Tools To Do

3 Facebook Marketing Hacks You Don’t Need Tools To Do | Facebook for Business Marketing | Scoop.it
In the spirit of giving (since it is caring, after all), here are my top three free Facebook marketing hacks that have helped me help my clients.
Peg Corwin's insight:

Facebook hacks -- Target Fan segments without paying, schedule a shared post and add Call to action to Facebook ads....

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6 Tips to Improve Your Facebook Page

6 Tips to Improve Your Facebook Page | Facebook for Business Marketing | Scoop.it
Build a successful Facebook page by combining these tips on cover and profile images, the about section, 3rd party apps for custom tabs, and posting updates
Peg Corwin's insight:

Basic tips, but worth a review.  Note the importance of image sizing.

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