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Facebook for Business Marketing includes mostly free ways to use Facebook to market your small business. Click image or title to see full post. http://fbmarketing.fbforbusinessmarketing.com
Curated by Peg Corwin
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To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below.   See more links under the Find tab.


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Peg Corwin's insight:


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How to Use Facebook for Targeted Content Promotion

How to Use Facebook for Targeted Content Promotion | Facebook for Business Marketing | Scoop.it
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
Peg Corwin's insight:

Learn about Facebook's custom audiences and look alike audiences, as well as how to use them effectively to target your ideal customers with Facebook ads and promos.  You can even target your email list and create look alike audiences to your email list.  Click for details.

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Facebook Still Tops Social Networks -New Data

Facebook Still Tops Social Networks -New Data | Facebook for Business Marketing | Scoop.it
“ Curious about which social networks are driving the best results and what types of content perform the best? Check out this piece.”
Via João Greno Brogueira
Peg Corwin's insight:
Still on top in social network activity despite page manager disillusionment.
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How to Use Facebook Gated Campaigns for Leads and to Grow Your List

How to Use Facebook Gated Campaigns for Leads and to Grow Your List | Facebook for Business Marketing | Scoop.it
Do you want to grow your list, get better feedback or increase user-generated content? This article shows how to collect data with Facebook gated campaigns.
Peg Corwin's insight:

Facebook for lead gen.  That's really why you are there, isn't it?

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Facebook Pages App Changes: What Marketers Need to Know

Facebook Pages App Changes: What Marketers Need to Know | Facebook for Business Marketing | Scoop.it
Do want to manage your Facebook page no matter where you go? This article explores eight updates to the Facebook Pages app.
Peg Corwin's insight:

Learn the latest on the Facebook pages app, including how to optimize for mobile, find page settings, manage page functions, schedule updates, access page activity and insights. edit posts and more

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Why Should You Spend Money on Facebook Advertising?

Why Should You Spend Money on Facebook Advertising? | Facebook for Business Marketing | Scoop.it
Social media marketing was initially free, but Facebook is shifting its marketing features to pay to play. So why should you pay for Facebook advertising?
Peg Corwin's insight:

Learn how to use custom and look alike audiences in your Facebook ad targeting.

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10 Facebook Contests that Captured 10,000 Emails

10 Facebook Contests that Captured 10,000 Emails | Facebook for Business Marketing | Scoop.it
Facebook contests can be a great way to build an email list. Here are 10 Facebook contests that captured 10,000 emails for free without advertising
Peg Corwin's insight:

Find examples of Facebook contests you might want to pattern yours after.

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A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]

A Step-By-Step Guide to Creating Better Facebook Ads [Infographic] | Facebook for Business Marketing | Scoop.it
Learn how to create better Facebook ads by following the steps in this infographic.
Peg Corwin's insight:

Infographic to help you create Facebook ads. Master those custom audiences.

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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | Facebook for Business Marketing | Scoop.it
Learn why Facebook's organic reach has been declining and what you can do about it.
Peg Corwin's insight:

Bottom line for organic Facebook reach:   Remind fans to 1.) View Page Feed, 2) Get notifications and 3) Engage with posts.


And put more effort into marketing channels you own.

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How Crane used Sharpie Markers to Snag 20k Facebook Likes in 3 Months

How Crane used Sharpie Markers to Snag 20k Facebook Likes in 3 Months | Facebook for Business Marketing | Scoop.it
A few days ago I had a great call with Katie Sotor Vice President of Marketing for Crane to talk about a creative marketing campaign she ran that included
Peg Corwin's insight:

Creative *Facebook marketing campaign* for Fans to submit photos of their art works using Sharpie markers.  They promoted it continuously, mixed it with content marketing, interviews and related audiences.  Click for the full story.

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David Avritt's curator insight, July 19, 11:52 AM

http://vetpreneur.info

Tammy Fink's curator insight, July 23, 9:34 AM

Great Cross Marketing Facebook Campaign. Love the graphics, and creative product use. See how they took Sharpies to get Fans to submit photos of their product with the new artwork. Low Cost Marketing At It's Best.

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How Much Should You Budget for Facebook Ads?

How Much Should You Budget for Facebook Ads? | Facebook for Business Marketing | Scoop.it
Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here's a process to get it right.
Peg Corwin's insight:

Your goals will determine your budget for Facebook ads.

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2 Simple Ways to Customise Your Facebook Updates

2 Simple Ways to Customise Your Facebook Updates | Facebook for Business Marketing | Scoop.it
Today I want to share a Facebook tip that I'm sure many ProBlogger readers will already know, but which I ...
Peg Corwin's insight:

Learn how to change the title and description of a photo you upload to your Facebook page.

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Tammy Fink's curator insight, July 15, 9:41 AM

This is a great Facebook Hint...from me to you...www.bluewaterdesigns.biz

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Facebook Pushes Video Content With New Recommendations Feature

Facebook Pushes Video Content With New Recommendations Feature | Facebook for Business Marketing | Scoop.it
Facebook is testing a new "related videos" feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed.
Peg Corwin's insight:

Looks like video content is getting a boost in Facebook.  Get your web cams fired up.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well | Facebook for Business Marketing | Scoop.it
Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, ...
Peg Corwin's insight:

Learn what Facebook advertising strategies work for Daryl's Digital Photography School site.  See campaign examples.


One tip:  "Look for new segments and narrow the ones we have"

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Facebook Organic or Paid or Both?

Facebook Organic or Paid or Both? | Facebook for Business Marketing | Scoop.it
At a recent team meeting at ProBlogger HQ to plan the theme for our next 'theme week' here on the ...
Peg Corwin's insight:

For this blogger, the Facebook strategy is to maximize organic reach and do some paid.  Learn how he does both here.

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Got Fake Facebook Fans? How to Protect Your Facebook Page |

Got Fake Facebook Fans? How to Protect Your Facebook Page | | Facebook for Business Marketing | Scoop.it
Do you have fake fans on your page? This article shows how to spot fake Facebook fans and what to do about them.
Peg Corwin's insight:

Wow, I have never seen a post on how to identify fake Fans before.  Read it and clean up your page?

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4 Ways to Use the Facebook Save Button for Delayed Content Consumption

4 Ways to Use the Facebook Save Button for Delayed Content Consumption | Facebook for Business Marketing | Scoop.it
Have you ever wanted to save Facebook content to read later? This article shows four easy ways to use the Facebook save feature for later reading.
Peg Corwin's insight:

Save for later on Facebook!!  What a great way to bookmark things to share at your leisure.  Check this out.

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Facebook Post Frequency: How to Find Out What Works

Facebook Post Frequency: How to Find Out What Works | Facebook for Business Marketing | Scoop.it
Are your Facebook posts working for you? Here's what you need to do to figure out what Facebook Post Frequency works best for your own audience.
Peg Corwin's insight:

Learn about how to determine the average engagement for your page as a benchmark and then test.  Learn how here.

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8 Insights on How to Optimize Your Social Media Marketing: Study

8 Insights on How to Optimize Your Social Media Marketing: Study | Facebook for Business Marketing | Scoop.it
The social media marketing is a content hungry beast. It is continuous and complex. Here are some insights into how to optimize your social media marketing.
Peg Corwin's insight:

Good survey on social media practices to help you improve yours.  No secret to Facebook users that visual content helps optimize your updates. 

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How to Retarget Content to Facebook Custom Audiences |

How to Retarget Content to Facebook Custom Audiences | | Facebook for Business Marketing | Scoop.it
Do you retarget content to increase conversions? This article shows four Facebook custom audiences you can create to retarget your content.
Peg Corwin's insight:

Show Facebook ads to your email subscribers, for example.

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Jim Heath's comment, August 7, 9:28 AM
This sounds remarkably effective. Are there small business success stories?
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How to Use the Facebook Pages to Watch to Track Competitors |

How to Use the Facebook Pages to Watch to Track Competitors | | Facebook for Business Marketing | Scoop.it
Have you used Insights' Pages to Watch feature? Discover how to use this feature to improve your Facebook marketing.
Peg Corwin's insight:

Monitor your brand competitors in Facebook 


"To find the Pages to Watch feature, go Insights and click on OverviewScroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box)."

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8 Rookie Facebook Mistakes No One Should Still Be Making

8 Rookie Facebook Mistakes No One Should Still Be Making | Facebook for Business Marketing | Scoop.it
Are you making these mistakes on your Facebook Page? Learn how to avoid them by reading this post.
Peg Corwin's insight:

You are posting mobile optimized images, and doing it a high visibility times, aren't you?

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How to Increase Facebook Organic Reach

How to Increase Facebook Organic Reach | Facebook for Business Marketing | Scoop.it
Looking for ways to increase Facebook Organic Reach? That is reaching more Facebook fans without paying, check this out!
Peg Corwin's insight:

Ways to *boost your organic reach in Facebook*

 - Analyze your results with Postacumen

 - See what's working for competitors using Sharegrab

 - Send posts targeted to different audiences at different times

 - Use more visual tools to create your content

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Using Facebook Ads To Boost Brand Awareness

Using Facebook Ads To Boost Brand Awareness | Facebook for Business Marketing | Scoop.it
One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.
Peg Corwin's insight:

Rate your Facebook ads using these creative elements:


  • "Focal point: The image has one obvious focal point.
  • Brand link: How easy is it to identify the advertiser?
  • Brand personality: How well does the ad fit with what you know about the brand?
  • Informational reward: Does the ad have interesting information?
  • Emotional reward: The ad appeals to you emotionally.
  • Noticeability: While browsing online, this image would grab your attention.
  • Call to action: This ad urges you to take a clear action."
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How to Schedule and Edit Facebook Posts Using Facebook |

How to Schedule and Edit Facebook Posts Using Facebook | | Facebook for Business Marketing | Scoop.it
Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
Peg Corwin's insight:

A review of how to edit and schedule updates in Facebook itself.  Learn what you can edit and what you cannot.

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How to Use Facebook to Increase Leads

How to Use Facebook to Increase Leads | Facebook for Business Marketing | Scoop.it
Are you using Facebook to increase leads? Here are a few simple tweaks to your Facebook marketing to help you bring in more business.
Peg Corwin's insight:

What is your value proposition to get a lead on Facebook?  


Quote: "The best way to successfully find leads on Facebook is to include a value proposition for leads and customers, integrate consistent messaging and use colorful photos that reflect your business."

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