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Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
Maxemize engagement on your Facebook Page with a great cover photo, relevant About info and custom page tabs using great labels.
Some Facebook advertisers are seeing a new Reach objective, allowing them to reach as many people as possible while capping the frequency.
Facebook advertisers, the new "reach" objective may replace "Daily Unique Reach" under optimization. Reach objectives allow you to set frequency targets.
Discover best practices and tips for getting your Facebook content in front of your audience and inspiring them to click, engage and share.
"...it’s more clear than ever that posting links to your website or blog content can’t and won’t get you the results you’re looking for, but rather it’s time to embrace Facebook as a way to connect with your audience, encourage discussion, show your value and build a rapport, as well as drive some traffic."
We are updating News Feed so that the things posted by the friends you care about are higher up in your News Feed.
Facebook algo changes. Again. Meaning fewer Facebook pages in the news feed.
Has the Facebook 20-percent text rule for ad images been eliminated? Not so fast. Here's what you need t
Apparently Facebook is revising its 20% rule. Organic promotional posts are limited and the amount of text on ads is likely to affect reach.
Welcome to our Facebook growth and engagement study for the month of April. Here’s what we found out.
Posting to your Facebook page frequently? "Facebook has announced a news feed algorithm change that could impact your reach. They are reducing how often people see several posts in a row from the same source"
Videos? " One interesting tactic some companies are trying is to “live” stream pre-recorded videos on Facebook Live. This can be done through the Live API. Facebook is all-in on live video at the moment. It’s a great way for companies to use that to their advantage and get attention to some of their existing video content."
Bottom line? compare yourself against benchmarks, post more video, watch posting frequency and create a Facebook Messenger bot.
The 4 Facebook Marketing To Dos? Start streaming live, Explore branded content as an alternative to paid ads, Experiment with instant articles (they even have calls to join newsletter) and Get your business on Facebook Messenger. Learn what's behind these trends.
Social Media Marketing Podcast 187. In this episode Mari Smith will explore Facebook Live, how it works, what it means for marketers and much more.
Big brand building opp with Facebook Live Video right now. My sources tell me they are getting HUGE organic reach.
Organic post reach on a high with the latest tweak to the algorithm
Good news and bad - High organic reach but "engagement rate on lowest point." And videos rule post formats. Click for details
I know you’ve noticed it... Over time, your Facebook page’s reach has continuously gone down. It’s not just in your ...
Very useful post on how to improve that sinking organic reach of your Facebook updates.
Tips and strategies to increase your reach on Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Since as few at 2% of your fans see your social posts organically, or without paid promotion, you need to do everything you can to maximize that reach. Great and specific tips for Facebook, Twitter, Instagram, Pinterest and Linkedin. Check it out.
Facebook has changed their algorithm AGAIN, this time to value time spent on posts. Video is the key to this rubric, says Jay Baer in this episode of Jay Today.
You need video on your Facebook page because "they will give it extra love and show it in your feed."
Learn about the three new Facebook updates, which give users more control over the content they see in their News Feeds.
Facebook's news feed algorithm has changed AGAIN. Users can set preferences for friend and brands.
For the past year, SMBs have seen the organic (ie. unpaid) reach of their Facebook posts diminish significantly.
To combat the demise of organic reach on Facebook, this post suggests that you publish content on your own site and promote on facebook, use email marketing and host FB based videos on your own site. Worth trying.
Have you noticed a decline in your Facebook organic reach? In this article, you'll learn five ways to improve your Facebook organic reach.
To improve your organic reach on Facebook, publish timeless content, good stuff but less often. Use post targeting to show specific groups the right content. Try posting in non-prime times. Bias your content to the formats people like most.
So we know that reach is dropping. It will continue to drop. And while you can certainly blame Facebook’s algorithm for that if you want, it’s only one of the many contributing factors.
There are many reasons why Facebook organic reach is dropping. Focus on engagement, not reach.
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here's what happened...
Did Facebook Reach drop or didn't it? Does Reach really matter?
Quote "We need to stop obsessing over fluff, vanity metrics that are often flawed and impossible to verify."
The long game is all about building TRUST, LONG-TERM RELATIONSHIPS and LONG-TERM CUSTOMERS.
Great discussion of the difference between focusing on short term ROI and long term engagement with Facebook fans and customers.
Quote: "The long game is all about building TRUST, LONG-TERM RELATIONSHIPSand LONG-TERM CUSTOMERS."
Reports are that Facebook links now get the most reach. Before you change your entire posting strategy, read this...
Stop chasing the Facebook algorithm! say Facebook marketing pro Jon Loomer. Remember your objectives.
"High reach does not guarantee that any of these things [text, photos, links] will be good. Low reach does not guarantee they will be bad. It is simply a terrible key performance indicator unless your only objective is awareness."
What Facebook was saying: Users don’t like being sold to. If you share content with the primary goal of getting a sale or install, expect it to perform poorly in the news feed. If you really want people to see it, promote it with an ad.
Loomer's bottom line on Facebook reach is: If you want to promote, advertise. Quote: "I can tell you from first hand experience that my own content that performs best on Facebook creates discussion. It’s completely unrelated to any product or promotion."
Facebook marketers can get more organic reach by focusing on the content that receives the highest engagement rate. See instructions on how to gather such data.
You can also make your official page posts less about your product and more about your customers’ lives, posting the kind of content they receive well and hinting at your promotions here and there.
Make your Facebook page posts "less about your product and more about your customers’ lives, posting the kind of content they receive well and hinting at your promotions here and there." to get organic reach.
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
"If you can discover when your [Facebook} fans are more likely to engage with your posts and what times of day your posts are reaching them the most, you’re in the money." Click to learn how
You need Facebook Strategy or you'll end up wasting your time completely on Facebook. This article will show you how to evaluate and improve your strategy.
Learn how to measure success on Facebook and tools to check those metrics. Some are even free!
You can then set up goals such as downloading a white paper or subscribing to your email list. The key is to integrate Google Analytics with marketing automation or your CRM system. “Look at your web analytics in the same place as your customer information, so you’ll be able to look at sales, how many customers you have and how that lays on top,” he said.
Small businesses can measure social media results too, the post says: "You can then set up goals such as downloading a white paper or subscribing to your email list. The key is to integrate Google Analytics with marketing automation or your CRM system. “Look at your web analytics in the same place as your customer information, so you’ll be able to look at sales, how many customers you have and how that lays on top,”