User-generated posts drove much higher engagement than brand-generated posts:
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Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
User-generated posts drove much higher engagement than brand-generated posts:
New Facebook Research - Interesting findings are: "Facebook successfully reversed seven declining months of News Feed engagement" and "User-generated posts drove much higher engagement than brand-generated posts."
Wondering what 2017 looks like for Facebook marketing? To get a grip on what the near future may look like, we tapped the knowledge of 19 social media pros.
Facebook marketers, here are 19 predictions you must check out to keep up. The move shocking "Facebook launches its own cable TV network."
Is your company making the most of the Facebook Paid Ads and organic marketing opportunity that these networks have created?
Sharing on Facebook? It happens because people want to be included in a group, offer support, express what they feel, to touch someone they don't see often, and send friends something they like or just show they care about it themselves. Now how can you tap into theses motivations for your marketing?
We are updating News Feed so that the things posted by the friends you care about are higher up in your News Feed.
Facebook algo changes. Again. Meaning fewer Facebook pages in the news feed.
Are you struggling to remain visible in Facebook's news feed? Discover how marketers can respond to create more visibility on Facebook.
Facebook marketers, did you know that the platform now gives priority to trending news content? So hook your content to the news. Learn more recent changes here.
The 4 Facebook Marketing To Dos? Start streaming live, Explore branded content as an alternative to paid ads, Experiment with instant articles (they even have calls to join newsletter) and Get your business on Facebook Messenger. Learn what's behind these trends.
It's no secret that local businesses are benefitting from Marketing on Facebook. Given the number of users, targeting capabilities and various marketing offerings, Facebook has establishe
Does your business have a local service area? If so, check this study on how local businesses are using Facebook for marketing, how much they are spending, etc.
More than 2,600 developers joined us today in San Francisco at F8, our annual global developer conference.
Fasten your seatbelts and check this 10 year roadmap for Facebook.
Have you seen the new Facebook Reactions? Discover how Facebook Reactions work, and how your Facebook Page can get the most from Facebook Reactions.
Like Love HaHa Surprise Sad Angry. Get ready for Facebook Reactions on your posts. Learn to: encourage fans to use reactions, combine reactions with contests, circumvent negative reviews, research your competitors content and share Facebook reaactions as your page.
9 Reasons Why Facebook is Losing to Younger Social Networks
The post is eventually about how to use SnapChat to market, but the 9 reasons Facebook is losing ground are very interesting,
Facebook is testing a way for people to subscribe to updates about events and other trending topics within the Facebook messenger. Facebook messenger (700 million users per month) and WhatsApp (900 million users per month) combined are used by more people than Facebook itself and this is a trend that will continue to grow as people move to more private conversations.
The Facebook prophesy: "These changes could mean that we may soon see a world where more of your content will get seen through messengers and notifications than through traditional news feeds."
Are you keeping up with the new Facebook features? In this article you'll discover how to use some of Facebook's newest features to promote your business.
Learn about Facebook's See First option for Fans, ad conversion tracking updates, local business Beacons, sending money with FB Messenger, saved replies for your page, improved lead gen on mobile. What do you think of these?
Learn about the three new Facebook updates, which give users more control over the content they see in their News Feeds.
Facebook's news feed algorithm has changed AGAIN. Users can set preferences for friend and brands.
As soon as you use the word “viral” social marketers around the world start to salivate. It’s the holy grail of social success, and it means something different to everyone. Virality may be an overused term, but for good reason. Regardless of your underlying social business goals, content going viral means more brand awareness, more…
"...millennials don’t consider this a top reason for logging on. Just 47% of respondents said this was a main reason for accessing the site."
The most important thing a business owner can do to be successful on Facebook is share great content that followers find valuable. That means a mix of original content, links to interesting third-party content, and meaningful offers from the business.
How to be successful marketing on Facebook: "The most important thing a business owner can do to be successful on Facebook is share great content that followers find valuable. That means a mix of original content, links to interesting third-party content, and meaningful offers from the business."
Facebook Strategy for 2015 - "video trumps photo, shareable is the new viral, brands become "media companies," and silence is not a virtue."
With Facebook announcing that all brand content will now be seen as promotional, marketers must adjust goals to focus on Engagements instead of mass numbers of eyeballs on a post. How are fans truly engaging with content? Are views translating into actions and advocacies?
Genuine engagement is the metric, Friends. All brand content is viewed as promotional, this says.
How should brands on Facebook incorporate the many changes the social network introduced in 2014 into their 2015 plans? Advocate marketing platform Crowdly provided some answers to that question, in infographic form.
For Facebook marketing success in 2015, 1) content matters, 2) frequent fan engagement matters and 3) deeper engagement matters. Learn how and why.
Facebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilities?
Dark social sharing (from untracked sources) is profitable for FB "The programmatic targeting of the links and content we share via dark social is about to become a very big business, and Facebook, once again, will be leading the way."
The number ove 65 are 63% on Facebook vs 10% on Twitter.
Around one-third of US social networkers now use Instagram. Research points to millennials and teens as the main groups driving uptake of the photo-sharing platform.
Good data for you on which social channels have more younger people and which more older ones.
you will need to avoid several types of posts.
Among those to avoid are of course the posts with the same content as the ads. Those are quite common on each News Feed, since it was a clever way to advertise and not pay a cent (or pay very little) to the company. Now those posts will be heavily excluded from the Facebook users’ News Fe
Facebook post types to avoid in 2015 - updates with the same content as ads, updates that invite users to join a sweepstakes without any content, and updates that aggressively promote a product.
Did you know new changes are coming to Facebook as of January 1, 2015?Want to know what it all means to marketers?If you're like most people, you won't want to sit down and compare line-by-line to find out the exact changes. That's why we've done it for you.In this ar
Good review of changes in Facebook terms, privacy, ads and the platform from the perspective of marketers.