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Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
Welcome to our Facebook growth and engagement study for the month of April. Here’s what we found out.
Posting to your Facebook page frequently? "Facebook has announced a news feed algorithm change that could impact your reach. They are reducing how often people see several posts in a row from the same source"
Videos? " One interesting tactic some companies are trying is to “live” stream pre-recorded videos on Facebook Live. This can be done through the Live API. Facebook is all-in on live video at the moment. It’s a great way for companies to use that to their advantage and get attention to some of their existing video content."
Bottom line? compare yourself against benchmarks, post more video, watch posting frequency and create a Facebook Messenger bot.
Learn about customer support uses for Facebook Messenger - auto responses for after hours, for example. Also scannable QR codes to encourage clients to communicate with your biz.
The 4 Facebook Marketing To Dos? Start streaming live, Explore branded content as an alternative to paid ads, Experiment with instant articles (they even have calls to join newsletter) and Get your business on Facebook Messenger. Learn what's behind these trends.
Facebook is testing a way for people to subscribe to updates about events and other trending topics within the Facebook messenger. Facebook messenger (700 million users per month) and WhatsApp (900 million users per month) combined are used by more people than Facebook itself and this is a trend that will continue to grow as people move to more private conversations.
The Facebook prophesy: "These changes could mean that we may soon see a world where more of your content will get seen through messengers and notifications than through traditional news feeds."
600 million Messenger users will be able to view their shopping information and negotiate with merchants just within the app.
How can Facebook messenger help ecommerce? "600 million Messenger users will be able to view their shopping information and negotiate with merchants just within the app."