Facebook’s Simple New App “Riff” May Be the Key to Manufactured Virality | Facebook for Business Marketing | Scoop.it
As soon as you use the word “viral” social marketers around the world start to salivate. It’s the holy grail of social success, and it means something different to everyone.  Virality may be an overused term,  but for good reason. Regardless of your underlying social business goals, content going viral means more brand awareness, more…