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Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
On Facebook, people search for local business reviews, hours, deals and news. They also search for interests. Tip 1 "If you’re just starting out on Facebook, it will take time to get hundreds of reviews and likes. However, you can target a simpler keyword in your title and on your page (mention a few times) and still get some organic Facebook traffic to your page." Tip 2: "Create a group or page in your niche around a popular interest, and rank for the main search term. Then, include a link in the page/group description back to your website, and periodically include links in your posts."
Have you thought about optimizing your social accounts? This article shows where to use keywords to optimize your social profiles for search.
Want your Facebook page to come up in Google search results? "Google’s search results use the Facebook page name, short description, number of likes and number of people talking about the page."
Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)
Tips on Facebook traffic optimization from a major SEO professional. Good info on the how to understand Facebook data.
Tips on how you can make your facebook fan page popular without spending on advertising.
Simple things you can do to get more links to your FACEBOOK BUSINESS PAGE.
- "Add a widget box to your blog
- Link to your Fan page
- SEO your fan page
- Use email newsletters
- Be an active user
- Invite your friends to like it"
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CONTENT MARKETING TIPS for a startup:
- "Work on Your Weaknesses, but Compete with Your Strengths
- Email + Search is the SaaS of Marketing
- Your blog needs an established topic and a unique twist.
- You Don’t Need to Be On Social Media to Make Use of It
- White Bread, Wheat Bread, and “Affinity Content”
Quote: "Build your blog around the “established topic + unique twist” formula and you’ll be ahead of 95% of your competitors, and that’s no exaggeration (in fact, I probably underestimated)."
"In essence, wheat bread content is the deep dive stuff that really appeals to your most valuable customers, but that probably won’t get a ton of social traction (it’s made for a small audience). Conversely, white bread content is made for sharing. It’s light, is possibly a list post, and the end goal is to get more links and shares to your site."
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