Facebook Analytics Adds Pages Support and Launches Automated Insights at F8.
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Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
Facebook Analytics Adds Pages Support and Launches Automated Insights at F8.
Have you seen the new Facebook Analytics? If you have a Facebook pixel, you are seeing website analytics as well as those from Facebook. A challenge to Google Analytics down the road?
Facebook Insights is probably the most powerful (free) Facebook Page analytics tool. Here's all you need to know to get started — explanations and tips.
Facebook marketers, here's a mega-post on what each section of Facebook Insights means, with suggestions for how to use the data in each section to get deeper insights.
Want to connect Google Analytics to your YouTube channel? Discover how to set up Google Analytics to measure the impact of your YouTube marketing efforts.
If you want to understand how your YouTube channel is performing, see this post and screenshots. You can use the same tagging process for other channels too, like Facebook.
Facebook Advertisers, learn how your results match up with average and great results. Get benchmarks in this super podcast.
Want to boost your Facebook ad performance? Discover six ways Facebook ad metrics can help you improve your Facebook ads.
Learn this data driven analysis to better understand your Facebook ads See what each metric tells you and how to address problems.
Welcome to our Facebook growth and engagement study for the month of April. Here’s what we found out.
Posting to your Facebook page frequently? "Facebook has announced a news feed algorithm change that could impact your reach. They are reducing how often people see several posts in a row from the same source"
Videos? " One interesting tactic some companies are trying is to “live” stream pre-recorded videos on Facebook Live. This can be done through the Live API. Facebook is all-in on live video at the moment. It’s a great way for companies to use that to their advantage and get attention to some of their existing video content."
Bottom line? compare yourself against benchmarks, post more video, watch posting frequency and create a Facebook Messenger bot.
To make informed decisions about using video on Facebook, you need to understand how your fans view it. Discover 3 ways to analyze video posts on Facebook.
Digging into Facebook video metrics. Compare video with photo and link, compare short and long videos, compare engagement
Want to track the behavior of Facebook fans visiting your website? No problem. Here's how to combine Facebook and Google Analytics to get the data you NEED.
Really good post about how to measure Facebook results in Google Analytics. Set goals like reading a page, visiting multiple pages, visiting the next page in the purchase funnel, or submitting a contact form. Then measure Facebook promotions against those goals.
Using Local Insights you can:
* Learn about the people in your neighborhood. Choose the distance around your business that you are most interested in, whether 50 or 500 meters.
* Get aggregate demographic information about potential customers near your location
* See a better way to understand the impact of the ads you are running on Facebook
Facebook Local insights are really local ADVERTISING insights.
Do you have a content strategy for your Facebook Page? This article shows how to find your best content using Facebook Insights.
Good explanation of how to look at Facebook insights and what you can learn from them to improve your marketing.
Are you using Facebook ad reports to their full potential? Here are five ways you can uncover goldmines of information about your campaigns...
If you are doing lots of Facebook advertising and have a large Fan base, these reports insights will be very helpful.
Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.
Good details on data available in Facebook Insights.
Looking for a comprehensive guide on Facebook analytics? Look no further. Check it out now!
Extensive discussion of Facebook Insights and related tools. Learn how to use them to improve your company's social media presence. Did you know "Facebook tells you where the source of your fan growth is and, if you export your stats to Excel, you get a lot more detail." Don't miss "7 things you can do" at the end.
Brands have it all wrong on Facebook, and they're missing a major opportunity. Here's a closer look at what they're doing wrong and should be doing...
Brands should NOT focus on Facebook reach, engagement or sales, says pro Jon Loomer. Learn what you should be doing instead.
Are you using Facebook to acquire customers for your small business? In this article you'll discover findings from recent studies focused on Facebook ROI.
Measuring ROI from social media is challenging. Small businesses struggle to do this for lack of tools and staff. Quote: "Small businesses must work to simply get a sense of whether their posts and ads are bringing in customers and sales. If they don’t use Facebook Insights or Google Analytics, owners and marketers will never have more than a vague idea of whether Facebook works."
Domain Insights provides developers with metrics about their content. By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be...
Before you can get your domain insights regarding your Facebook Page, you need to first "Add a meta tag to your webpage and then Gain access to insights for your website by adding a fb:admins or fb:app_id meta tag to your root webpage, linking it to your personal account or an application."
Facebook Insights: A Detailed Guide to Facebook Analytics
Comprehensive 2015 post on how to understand and use your Facebook Analytics.
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here's what happened...
Did Facebook Reach drop or didn't it? Does Reach really matter?
Quote "We need to stop obsessing over fluff, vanity metrics that are often flawed and impossible to verify."
Facebook page administrators can turn to the social network’s page insights to see how their pages are performing, but how can they tell whether their numbers are strong or lacking?
I tried this Facebook page analyzer with my pages (apparently you can only do your own) and it's slow to load. The analysis is free. Results can be downloaded in a PDF.
With Facebook announcing that all brand content will now be seen as promotional, marketers must adjust goals to focus on Engagements instead of mass numbers of eyeballs on a post. How are fans truly engaging with content? Are views translating into actions and advocacies?
Genuine engagement is the metric, Friends. All brand content is viewed as promotional, this says.
Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here's a real-life example to show you how it can be done...
Learn how to track the results of Facebook campaigns by creating links you can track in Google Analytics.
You need Facebook Strategy or you'll end up wasting your time completely on Facebook. This article will show you how to evaluate and improve your strategy.
Learn how to measure success on Facebook and tools to check those metrics. Some are even free!
You can then set up goals such as downloading a white paper or subscribing to your email list. The key is to integrate Google Analytics with marketing automation or your CRM system. “Look at your web analytics in the same place as your customer information, so you’ll be able to look at sales, how many customers you have and how that lays on top,” he said.
Small businesses can measure social media results too, the post says: "You can then set up goals such as downloading a white paper or subscribing to your email list. The key is to integrate Google Analytics with marketing automation or your CRM system. “Look at your web analytics in the same place as your customer information, so you’ll be able to look at sales, how many customers you have and how that lays on top,”