Facebook for business: Here's how you can show the value Facebook to your client or business, and how they can get the most out of it.
|Scooped by Peg Corwin|
The steps to make a case for Facebook marketing are to:
- assess your goals,
- do your homework (find case studies of competitors),
- focus on opportunities,
- be honest about potential risks,
- estimate the costs of creating and maintinaing a page,
- suggest a 60 day trial, and
- summarize results
"At the start of the trial period, you will provide them with:
- An outline that will include several realistic goals. Goals could include a 20% increase in the number of fans who engage with the Page by commenting and sharing (remember that fans who engage are more valuable than those who merely like a page), or a certain number of sales that result from a promoted deal.
- A commitment to post a specific number of times per day or week.
- A style guide for the Facebook Page, that should include suggested cover and profile photos, copy and voice. For example, do you want to be casual, informative or formal? Funny, conversational or journalistic? These details should be spelled out in a style guide."
This is also a great plan for a small business to explore the value of Facebook marketing, although of course the real benefits come with engagement over time.