Blog post at Blogging Tips Today : As a blogger, building a mailing list is very important and of course a necessity; you may have heard the saying “The Money is in the List[..]
Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. Also search using the funnel icon, upper right.
Social media ranked by survey respondents as a top 3 source for new customers.
Jump on the Facebook ad bandwagon, marketers. Report shows everyone is doing it.
Is Facebook part of your holiday marketing plan? Discover 10 Facebook tips to widen your visibility and reach during the holiday season.
Facebook marketers, check this quick revise of best practices for not only holidays but anytime. Are you using Facebook engagement ads yet? Try them.
Are your Facebook mobile ads working? Discover four ways to improve results from your mobile Facebook ad campaigns and enhance your mobile marketing.
To leverage mobile website visitors, use Facebook Messenger, Lead and Canvas Ads. And set up a Facebook custom audience using a mobile link to retarget mobile visitors with mobile optimized ads.
Social Media Marketing Podcast 223. In this episode Chalene Johnson explores how she uses Facebook Live.
Facebook Live as "free infomercial opportunity. Just listened to this fascinating podcast/post about the power of the Live platform to build brand, deliver content and get major reach on Facebook.
Are you looking for ways to use Instagram Stories? Discover how five businesses are using Instagram Stories and how you can create similar content.
Instagram stories? Think "day in the life of your business, company milestones, product in action, upcoming events and mini articles from blog content"
Do you have trouble coming up with original social media posts each day? Discover eight content ideas to help you add more posts to your content calendar.
Check these juicy content ideas for social updates - daily themes, funny holidays, engaging questions, fill in the blank, and more.
Looking for ways to boost the visibility of your local business on Facebook? Discover four ways to reach a local audience on Facebook.
Local retail marketers, consider these Facebook marketing strategies -- send targeted messages with dark posts, join local Facebook groups, encourage check-ins, share offers with in-store visitors.
Advertisers now have the ability to create Facebook Page Engagement Custom Audiences to target those who engage with their page or page content.
Facebook advertisers, some of you (bigger advertisers? beta testers?) can target people who Like, share, comment on your page.
We’re excited today to share Facebook resources to help business leaders get started, build a strategy, and connect with their audiences on Facebook.
Influencers, learn how to build and make the most of your presence on Facebook and Instagram. See content ideas.
A step-by-step plan for driving brand awareness and revenue on LinkedIn
Free Linkedin Marketing Plan ebook PDF with good table with opportunities, what to share, objectives, key metrics and action items. Check it out.
"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
Facebook Advertisers, check this reminder about targeting policies. I know I myself have created different adsets by race just so I could use a different image.
Shopping is coming to Instagram! Find out what it means for you and your business, and see how your customers will experience your products in the app.
Shopping on Instagram? Take a peek at what it looks like with beta retailers, such as Kate Spade.
Some Facebook advertisers are seeing a new Reach objective, allowing them to reach as many people as possible while capping the frequency.
Facebook advertisers, the new "reach" objective may replace "Daily Unique Reach" under optimization. Reach objectives allow you to set frequency targets.
Facebook Dynamic Ads are one of the most rewarding ad types. Luckily, if you have a product catalog from Google, you can apply the feed directly.
Facebook ecommerce marketers, here's a great How-To post on dynamic marketing in Facebook. See options to use Google Feed below.
Do you need to connect with other businesses on Facebook? Discover how top B2Bs use Facebook to reach and create relationships with business prospects.
B2B marketers, yes you can use Facebook with visual storytelling, Facebook Live, Facebook ads, instant articles, native video. Build top of funnel prospects and remarket with persona targeting.
This is a 4-week training program for intermediate Facebook advertisers, focusing on ad reports, canvas, Website Custom Audiences and advanced targeting.
Jon’ Loomer's Intermediate Facebook Advertising course is excellent. The information is structured to take you to the next level in your understanding of the platform and to greater success with your campaigns. (Do take the Beginners series first if you are a newbie – you will really need this grounding to make the most of the Intermediate.) Jon is an engaging and personable presenter who sets a fast pace but also allows time to answer questions. While the course is expensive, it is a worthy investment in your future success. If you are serious about Facebook ads, I cannot recommend it highly enough. (I paid for the class.)
Want to add video to your social media marketing plan? Discover how to use social media video to support your sales funnel.
Online marketers, why not try a Facebook video and plus retargeting, and then target purchasers with an upsell? If you have 7 photos, you can create a Slideshow video just by uploading them. From experience I can say, Facebook ads take work, but they convert.
Best practices on Facebook ads explained in a case study. Get great tips in this podcast.
When you write a Facebook post looking for advice on local places or services, you’ll have the option to turn on Recommendations for that post. If you turn on the feature, your friends can comment on your post with suggestions, and you’ll see all of them mapped out and saved in one place. You can also go to your Recommendations bookmark on Facebook (desktop only) to ask a new question or help your friends.
Need a recommendation? "When you write a Facebook post looking for advice on local places or services, you’ll have the option to turn on Recommendations for that post. If you turn on the feature, your friends can comment on your post with suggestions, and you’ll see all of them mapped out and saved in one place. You can also go to your Recommendations bookmark on Facebook (desktop only) to ask a new question or help your friends.
Social Media Marketing Podcast 220. In this episode Jenn Herman explores how you can succeed with Instagram ads.
Learn how Facebook Ads differ from those that work best on Instagram. For example, "...while graphic-type images with bright colors, contrast, and certain text features perform well on Facebook, people on Instagram prefer natural, organic-looking photos."
Want to connect Google Analytics to your YouTube channel? Discover how to set up Google Analytics to measure the impact of your YouTube marketing efforts.
If you want to understand how your YouTube channel is performing, see this post and screenshots. You can use the same tagging process for other channels too, like Facebook.
Facebook is rolling out several call-to-action updates that allow customers to book appointments and make purchases directly from your Facebook page.
Now book appointments with clients directly from Facebook, using 3rd party tool integrations. In combination with Facebook Ad targeting, this is really powerful.
An attorney using Facebook Ads? Yes, and it's resulting in big dividends. Check out this podcast to learn the backstory.
Workplace (formerly known as Facebook at Work) will now be available to any company or organization that wants to use it.
A Facebook network of employees? "Facebook at Work" for enterprise companies. I'm not so sure...
Do you wish more people interacted with your Facebook posts? Discover 10 ways to increase engagement on your Facebook business page posts.
Facebook marketers, amp up your engagement with these tips.