Demonstrate thought leadership to your professional networks.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
Start a free trial of Scoop.it Business
In today’s challenging economy, the businesses that survive are those that adapt. And the businesses that thrive are those that adapt according to the needs
Poll your target audience using ShortStack (free basic subscription)
Set up a deadline, provide incentives and post updates to promote. Thank those who participate and share results.
Are you sure you want to delete this scoop?
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. See more links under the Find tab.
It is important to know about interest lists, and how to use them for your business.
To segment content of your FACEBOOK NEWSFEED, create interest lists. Click these lists and see just what you want to.
Here's how to use these lists to find content of interest to your FANS:
- "Create Interest Lists Based on What Your Fans Like - Share Top Content - Create content that adds a unique perspective to the conversation"
==> "simply go to Graph Search and type in ‘pages fans of __________ like’ (using your page name, of course!)."
If you like this scoop, please consider a thumbs up or share.
==> "Facebook is being more blunt about the fact that marketers are going to have to PAY FOR REACH."
Change your 2014 marketing budget to plan to pay for Facebook Ads.
Quote: "...the main reason to acquire fans isn't to build a free distribution channel for content; it's to make future Facebook ads work better. 'Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency'," the document states."
Three Dog Bakery's "...content is fun, it clearly understands their dog lover target market, they are light-handed with promotion and sales, and they consistently post ORIGINAL content – something many of us struggle with.
Three Dog's FACEBOOK PAGE has 23,500 Likes and impressive engagement. Read about how they manage their page and what works for them.
Find 11 ways to get more FACEBOOK LIKES, such as incentives, links on checkout and thank you pages, and more. Not really unique ways, but ideas we can all use. Click to see all 11.
This video will show you how to share a Pinterest pin to one of your Facebook pages rather than just your own timeline / wall.
Quick video to show you the steps of sharing a PINTEREST PIN on Facebook.
Does your Facebook page need an intervention? We all need a little help sometimes. Here are 10 ways of breaking bad habits on your Facebook page.
Bad habits on your FACEBOOK PAGE ARE:
- "Not responding to fan comments & posts - Immediately asking other pages to like your page in return - Closing your page’s wall - Posting your page’s link on other pages or in comments - Always being salesy - Hiding your identity - Tagging everyone you know in every post - Posting too much - Linking Facebook and Twitter - Ignoring page insights"
Find out how to carry out a simple test to discover which types of Facebook posts get the best results on your Facebook Page.
To create experiments with FACEBOOK PAGE ENGAGEMENT, start with your Page Insights. For example, check post types to see what is working or what you have been doing too much of. Look at individual posts that are popular and try posting the same subject in a different post type.
Set up tests, gather data, and evaluate engagement.
Jonathan Saragossi is the founder of IM Creator, a free website builder, and AppSite, a tool for promoting mobile applications. Jonathan is also a UX and marketing consultant ...
FACEBOOK IS OVER.
Saragossi thinks young people now want a next-gen mobile-friendly network to express mutiple aspects of their personality, with recommendations different than their friends. And they want to own and monetize it. Further, he wants hacks.
Sounds like a blog to me.
Turns out he has built such a free website builder and app suite.
Facebook, watch out.
Connect Date & Time and Facebook Pages with Recipe 123408 by bigboss.
Quick tip: Did you know you can create an automatic thanks to your Facebook FANS each month using IFTTT?
Join IFTTT and set it up!
If you like this scoop, please consider a thumbs up or share
Get Facebook Story Bumping to work for you by posting at the right time, connecting with your audience, and putting your best content online.
What is story bumping? It's Facebook's news feed process for rewarding posts that have high interaction rates but a low number of views.
Tip: Use Facebook insights to see what people like and when they post and do more of that.
Tip: "Reply to feedback and comments from fans and stir up a conversation around your post topic. This will increase the likelihood that your post will be considered “relevant” and thus be presented to more users via Story Bumping."
Click to learn more.
Is the "Best posting time" on Facebook just a myth? In real the right answer is: The best time to post on Facebook or any other social site is totally depends on your business and your audience.
Click for an infographic about what TIME to POST on FACEBOOK.
Typically, Thursday and Friday were days with the most engagement.
Here are some ideas for well-crafted Facebook posts that your fans and followers will Like and want to share with their friends.
See examples of "perfectly crafted" FACEBOOK UPDATES that:
- publicize your sale and reward fans
- propotes your seasonal products
- drives engagement and crowdsources valuable info
- gets real leads
- drives foot traffic to your store
Keep up with these 5 trends for FACEBOOK in 2014:
- Use hashtags - Supply mobile-based content - Promote your posts - Create more visual content - Use interactive promotions
Key Quote: "The only thing that's going to change in 2014 is that visual content will become even more important."
@scoopit via @FBforBusiness
Facebook just rolled out photo comments for page posts, here are a few ways you can motivate your fans to engage on your page with visual content.
Get Fan comments on FACEBOOK PHOTOS by...
- "Asking Fans to Share Photos of Themselves Engaging with Your Brand/Product - Asking Fans to Share Images of Useful Resources - Asking Fans to Share Images from an Event - Asking Fans How They’re Spending Their Day"
Quote: "The new photo comments feature is a great tool for businesses to engage and interact with your users. Get creative and have fun with the photos you ask your fans to share, just make sure you ask them to keep it appropriate. Also try and respond to every comment you receive and tag the person in the comment so your comments and shares have a further reach on Facebook."
Something that we love about social campaigns is that, when properly set-up, you can measure your return on investment (ROI) of this strategy.
Discusses ROI measures for FACEBOOK SOCIAL CAMPAIGNS like lead generation, Likes and testimonials.
Quote: "While many businesses make the mistake of not measuring their social media ROI, doing so can help you to be more intentional and effective with your social media marketing efforts."
Watch this quick video and learn how to make sure that ALL of 365 Things Westfield's posts show up in your newsfeed!
Facebook Admins, you should repost this 32 second video monthly to remind FANS how to get all your updates in their Newsfeeds.
==> Watch the video and post in on your Facebook Page now. Then schedule repeated posts in the future. (Use the free Hootsuite?)
If you like this post, please consider at thumbs up or share.
Brr. . . it's getting cold out there. Which means more people are spending more time in the house. . . and online. . . and on Facebook. Right
"Historically, both Company Posts and FACEBOOK Fan Engagement decline during winter, and it appears the trend will continue in 2014."
Click to learn the data details.
Quote: "Is there anything online marketers can do to combat the blues? You could try posting contests and great coupons – or just wait it out. By Valentine’s Day everyone will be posting, liking and commenting again."
Marketing on Facebook is difficult. On average, social conversion rates are 0.71 percent, while email conversions are around 3.19 percent. It's not uncommo
What's missing from your FACEBOOK PAGE STRATEGY?
- "Visuals - Resharing - Sales"
Quote: 'If you want to use Facebook to generate sales, you only have two ways:
- "Use it to drive referrals to sales pages, an email list, or other retention program - "Use it to get people talking, and the more the better
"In other words, getting that Page Like is essentially meaningless. You’ve got to either keep those people engaged, or refer them somewhere else where sales can start to happen."
How Do People Use Facebook? In this survey we polled 325 users to learn about the ways they are using Facebook. We don't pretend that this represents the
Lots of interesting data here on how people USE FACEBOOK.
For example, 73% don't know what Graph Search is and of those who do, 63% have never used it.
See especially best and worst FB experiences. (Being cast in a movie, meeting my spouse, stalked by my ex, etc)
Discover the different ways businesses are using mages and graphics that feature discounts and promotions to drive sales from Facebook.
Sell with Images on FACEBOOK.
- Offer Promo Codes for Holiday Sales - Reward Fans Who Tell a Friend - Show Off Product Features - Give a Free Gift With Purchase - Countdown to a Deadline - Promote a Limited-Time Offer
Quote: "According to Ragan, image posts receive 53% more likes, attract 104% more comments and see 120% more engagement that other posts."
Connect Feed and Facebook Pages with Recipe 117539 by andreasdwnd.
TiP: Create automatic link updates on your Facebook page from a news feed using IFTTT. Maybe write your take in a comment?
Click to join IFTTT and then create the recipe.
Facebook’s emphasis on mobile will not take a vacation for the holiday shopping season, as the social network offered some tips for marketers looking to incorporate mobile into their Facebook promotion mix in a post on the Facebook for...
Mobile is the watchword for FACEBOOK PROMOTIONS over the holidays.
- "Optimize for News Feed ==> great images. - Stay close to your customers with mobile application ads - Reach existing customers and find new ones with Custom Audiences"Click to learn more.
SIM Partners recently published an infographic showing some ways that Facebook page owners can stir up some more engagement.
Infographic recommending images, questions, timely posting and paid promotion to get more engagement with Fans.
These are great; I would add to use polls, voting, and engaging with how-to questions/answers.
FACEBOOK ENGAGEMENT is key. Tips on getting it are:
- Act like a human, not a business
- Post at optimial times
- Learn what interests your particular audience
- Try sponsored posts
- Add humor
Click for how to do each.
All you need to know to about Facebook marketing.
35 basics of FACEBOOK MARKETING. We can all pick up a tip or two here.