Facebook for Business Marketing
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FANS - Why Do Your True Fans Join Your Stuff

FANS - Why Do Your True Fans Join Your Stuff | Facebook for Business Marketing | Scoop.it

"Earler post by Wiki-Brands.com that I want to add to this Facebook for business board.

Intrinsic Needs “feel good”:

#1 Social Connection

#2 Shared Community Values/Culture

#6 Appeal to Hobbies/Interests

#7 Make a Difference/Support Cause


Extrinsic Needs “look good” :

#3 Expression/Creativity/Venting

#4 Influence and Proximity w/ Key Decision Makers

#9 Cultivate Status and Reputation

Explicit Needs “get something”:

#5 Access to Special Info/Advice

#8 Novelty/Entertainment/Fun

#10 Mutualistic relationship (company wins/you win)

Peg Corwin's insight:

I like this framework because it reminds us that we need to give Fans with different needs different reasons for engaging, and suggests ways to do it.



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Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business.  Click image or title to see full post. Use categories in the upper left to find what you want.  See curated posts on other social platoforms at http://pegcorwin.com   @fbforbusiness @pcorwin
Curated by Peg Corwin