Social Media is about conversations, but the big question for brands has always been how to translate that into business results.
Facebook for Business Marketing
Facebook for Business Marketing is a complition of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. Also search using the funnel icon, upper right.
Do you advertise on Facebook? This article shares how to use Facebook's advanced location targeting to drive engagement for your business.
You can now use Facebook ads to target a area around a specific address. Why? To "Attract Walk-In Customers, Drive Purchases During Sales Events, Stand Out From the Competition, Build Loyalty and Advocacy and Leverage Traffic From Local Landmarks."
Are you using Facebook ads? Want tips to step up your game? In this article, you'll find seven ways to create an effective Facebook ad campaign.
Learn how to use audience insights, landing pages, ad elements, ad placements, and targeting options to improve your Facebook Ad campaigns.
Why do we Like, comment and Share on Facebook? Identity, empathy and practicality, this post and infographic says.
Are you willing to transparently share the best of your knowledge for years with no expectation of immediate return?
Do you have deep knowledge in a particular field, backed up by a network of similar people?
Are you willing to spend your own money promoting your content across different networks and perhaps get a virtual assistant to help?
Are you willing to build up a mailing list, whether MailChimp, Constant Contact or Infusionsoft, to build training sequences?
Are you regularly blogging, as in once a week for the last 6 months?
Do you have a clear mission — the why that drives you and attracts others join your cause?
Facebook mistakes. We've all made them. How can you avoid them? Here's the top Facebook mistakes small businesses make and how to fix them!
Complete your Facebook Page About section, vary content types, use Facebook Insights and take max advantage of your cover photo. Learn more here.
Are you interested in setting up a Facebook page for your business? In this article you’ll discover how to set up a Facebook page for your business.
Did you know that you can change your Facebook Page category any number of times? "The only consequence is if you change it from the Local Business or Place category, you’ll lose your reviews, map and check-ins."
The Page Plugin lets you easily embed and promote any Facebook Page on your website. Just like on Facebook, your visitors can like and share the Page without having to leave your site.
Head's up. The Facebook Like Box is going away on June 23rd 2015. You will need to replace it with the new Facebook Page Plugin.
When your Facebook engagement and reach start to slow down, what do you do? Chances are you blame Facebook’s algorithm. And although Facebook's algorithm m
5 tips on how to grow your Facebook Page reach organically.
Plus infographic with answers to Key Questions - Why is organic (unpaid) reach on Facebook Pages declining? How does FB calculate what shows up in your Fans newsfeeds? How does Fan behavior affect newsfeed visibility of a post?
“Ignore reach and focus on traffic and sales from Facebook,” says pro Jon Loomer.
Domain Insights provides developers with metrics about their content. By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be...
Before you can get your domain insights regarding your Facebook Page, you need to first "Add a meta tag to your webpage and then Gain access to insights for your website by adding a fb:admins or fb:app_id meta tag to your root webpage, linking it to your personal account or an application."
Trying to acquire Facebook fans? Find out why this may not be the smartest way to grow and gain awareness online.
Get targeted fans, not just any fans. How? Market and advertise to
" a) people who are already familiar with your brand by using a pixel and targeting people who have visited your website or blog, or b) people who have a similar makeup as another one of your custom lists – such as your email subscribers."
Do you want a bigger Facebook audience? In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.
Solid ways both paid and free to grown your Facebook Page Fans.
Facebook has released several new training resources -- some that are exceptional and some that are not-so-exceptional. Here's a list of what's there.
Facebook beefs up training resources for advertising and marketing your Facebook business page.
|Rescooped by Peg Corwin from Social Media Articles - Social Media Working Group|
Earlier this week, Facebook updated their News Feed algorithm again, in what many are seeing as the next move towards ‘Facebook Zero’ – i.e. 0% organic reach for pages.
Are you looking for better ways to engage your fans? In this article you'll find 11 ways small businesses can improve Facebook engagement.
The conclusion for Facebook Engagement:
“Most of these examples illustrate what’s working for small businesses in their Facebook updates. For your business, focus your energy on getting into the news feed. If you’re having trouble, consider boosting key posts that are engaging and interesting to your fans to reconnect with them. Facebook can drive a great deal of traffic to your website, but concentrate first on getting your posts in front of fans.
“Here are some key takeaways from these examples:
Have you ever wanted to run a successful Facebook group? Kate Erickson of Entrepreneur on Fire walks you through how to start and maintain an engaged group.
Kate Erickson observes that Facebook groups have gotten a real boost because marketer's cannot reach their audiences paying on Facebook pages anymore without paying. Groups reach everyone with every post. Learn how to create them and keep the magic going.
Are you looking for some tools that will help you get much improved results from Facebook? Here are 4 well worth checking out.
Since using Facebook's Power Editor to create social ads can sometimes be overwhelming, why not try some of these tools to make Facebook Ad creation and management easier?
How are you using Facebook to market your business? In this article you'll discover how to use Facebook features to promote your business.
Make the most of your personal profile's About Section and your the personal follow button. Share page posts via your profile. Boost posts to just your Fans.
Facebook Insights: A Detailed Guide to Facebook Analytics
Comprehensive 2015 post on how to understand and use your Facebook Analytics.
NewsWhip recently reported a steep drop in Facebook shares. Was this due to a drop in organic reach? Or was something else up? Here's what happened...
Did Facebook Reach drop or didn't it? Does Reach really matter?
Quote "We need to stop obsessing over fluff, vanity metrics that are often flawed and impossible to verify."
4 Facebook Changes Every Retailer Should Know About - Digital Commerce
Learn how retailers can use Facebook messenger, messenger in apps, embeddable video and virtual reality.
Interested in creating a Facebook group to nurture customer relationships. Here are three ways to use Facebook groups for your business.
Use Facebook groups for your business to engage your super fans, network with current customers, and nurture customer segments. Click to learn more.
The long game is all about building TRUST, LONG-TERM RELATIONSHIPS and LONG-TERM CUSTOMERS.
Great discussion of the difference between focusing on short term ROI and long term engagement with Facebook fans and customers.
Quote: "The long game is all about building TRUST, LONG-TERM RELATIONSHIPSand LONG-TERM CUSTOMERS."
Reports are that Facebook links now get the most reach. Before you change your entire posting strategy, read this...
Stop chasing the Facebook algorithm! say Facebook marketing pro Jon Loomer. Remember your objectives.
"High reach does not guarantee that any of these things [text, photos, links] will be good. Low reach does not guarantee they will be bad. It is simply a terrible key performance indicator unless your only objective is awareness."
Are you familiar with Facebook dynamic product ads? This article shows you how to set up and best utilize Facebook Dynamic Product ads.
Dynamic Facebook Ads allow you to: