Facebook has become our virtual home online, both for personal and business purposes. Each use case has its own set of rules to abide by.
Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. Also search using the funnel icon, upper right.
Social media news and developments making social media marketing easier. (YouTube Mobile Ad Format, Periscope Metrics, Pinterest Featured Collections)
The latest on Facebook from the Dev conference in the Blab in this post. Great and meaty discussion of all the many coming changes for Facebook publishers. We need to write compelling content, avoid promos, optimiize and target posts and use restrictions to get the most of of our content.
Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.
Youtube video ads vs Facebook video ads? This study finds that "Cost per quality watched minute is cheaper on YouTube."
Are you using Facebook custom audiences to build lists of people you can target with ads in Facebook? Powerful feature, check it out.
Great ideas for segmented Facebook advertising here. How about "export your LinkedIn contacts as a CSV file, then upload it as a custom audience in Facebook."
Want to learn more about Facebook Live? Discover what marketers need to know about the newest Facebook Live video features.
Powerful new Facebook Live features to grow engagement in your social channels.
In light of a recent video ad creative test we ran, today we’re sharing new insights and examples about how advertisers can succeed with video in the mobile-feed environment.
Interesting and professionally done mobile video ads. See orginals and changes. This is the future, friends.
It's no secret that local businesses are benefitting from Marketing on Facebook. Given the number of users, targeting capabilities and various marketing offerings, Facebook has establishe
Does your business have a local service area? If so, check this study on how local businesses are using Facebook for marketing, how much they are spending, etc.
Show Commonalities Between Facebook Fans and Interests
Use Facebook's audience overlap to: "Compare Website Visitors With Your Email List, See How Many Facebook Fans Visit Your Website, Find Out Whether Lookalike Audiences Match Your Current Audience, Analyze the Overlap of Two Audiences, or Show Commonalities Between Facebook Fans and Interests."
Easily publish and manage your content directly from WordPress to Facebook Instant Articles and Google AMP Pages with support for ads and analytics.
Mobile is all about speed. Here’s a Wordpress Plugin that allows you to easily publish content from your site to FB Instant Articles with fast serving pages.
More than 2,600 developers joined us today in San Francisco at F8, our annual global developer conference.
Fasten your seatbelts and check this 10 year roadmap for Facebook.
How to Use Facebook Instant Articles for Business
Are you a blogger or publisher? You can publish content from an RSS feed to Facebook Instant Articles. The feed must be approved. You can also monetize this feed.
Want to use multiple images in a single Facebook ad or post? Discover how to set up and use Facebook carousel posts and ads.
Step by step instructions to creating Facebook Carousel posts and ads. "Whether you go the organic or promoted route, carousel posts give your readers fun, creative content with multiple places to click. They’re the perfect showcase for promoting your business’s story, products, and services."
To make it easier for people to identify and contact the businesses they want to connect with, we’re bringing Page usernames to the forefront. Each Page has a unique username that can be set and edited. Soon, your username will show up directly on your Page, underneath your Page title with an @ symbol before it. Pages that already have a vanity URL (unique URLs such as facebook.com/JaspersMarket) already have a username, because a Page’s username (@JaspersMarket) and vanity URL are the same.
Learn about how your Facebook page will now have a user name and how Facebook Messenger Codes, Links and Greetings will now be available to enhance communications.
We're excited to announce new features for Facebook Live to give you more ways to discover, share, and interact with live video, and more ways to personalize your live broadcasts.
Interesting prospects for Facebook Live Video in Facebook Groups and Events - "Live in Groups allows you to broadcast to just the people in the Facebook Group – so you can go live in your family group, or share a workout plan in a fitness group. Live in Events means you can go live from a birthday party to allow those that can’t make it to join the fun, and a performer can go live backstage to the people who’ve RSVP-ed to the event to give them a sneak peak. You can even use Events to schedule a live Q&A session."
How to Set Up a Shop Section on Your Facebook Page
Ecommerce shopping integration now enhanced on Facebook.
Let me quickly summarize the 8 best practices that came from BuzzSumo’s research:
--The best time to post is between 10 PM and midnight of your audience’s local time
--Posts with questions and images get the most engagement
--The best day to post is Sunday
--Posts that link to articles between 1,000-3,000 words get the most interaction
--Short post descriptions get by far the most interaction
--Directly embedded videos get over 6x the interaction of YouTube videos
--Images posted through Instagram get a 23% boost in engagement
--Posts with hashtags get less interaction than posts without hashtags
See quote above for best practices on Facebook.
Digital Marketing Strategy & Training are key small business success on social media. Read our latest story of helping our clients rock at digital marketing.
Case study of using social media to promote a local business. In addition to a website, they wanted a stronger online presence using Facebook and video.
Discover how Facebook instant articles work and what you need to do now to prepare for the release on April 12.
Before you get to excited about Facebook Instant Articles, be aware that you need "A minimum of 50 articles to submit to Facebook for approval into the Facebook Instant Articles program."
Recently while on Facebook I came across a quick technique for growing your Facebook page likes that was shared in
I just went back and invited people who had liked a post on our Facebook page to Like the page. Wow, this is simple and quick way to get more relevant Facebook fans.
To make informed decisions about using video on Facebook, you need to understand how your fans view it. Discover 3 ways to analyze video posts on Facebook.
Digging into Facebook video metrics. Compare video with photo and link, compare short and long videos, compare engagement
Rick suggests thinking about the type of traffic where you’re targeting your Facebook ads, whether it’s cold, warm, or hot traffic. Give value to those cold leads, like promoting a blog post or podcast. Address others in targeted ways too.
Find out how Facebook mobile apps make it easier than ever for marketers to manage pages and respond to customers in real time from a mobile device.
Learn about mobile Facebook Page Manager, Ad Manager and more.
Running concurrent email and Facebook ad campaigns with consistent messaging that work together can have impressive results. Here is an example...
Learn how to create a process to convert your prospects to customers using the 1-2 punch of Facebook and email. This is sophisticated and slick.
Facebook added Zapier integration, form duplication, videos, context cards, editable field IDs and ad create tool support for lead ads. Take
Find explanations of Facebook lead ad integration with Zapier to connect to your CRM: Duplicate forms; Video or Slideshow Lead Ads which ask users to perform an action like complete the Facebook lead form (prefilled from their profile.) ; Context Cards to clarify what people are getting when they take action and admin tweaks to improve Lead Ads.
Do you want to reach new audiences on Facebook? Discover how to find and reach niche audiences on Facebook.
Find and target a secondary niche audience with Facebook ads. "Think of your product or service as if you initially created it for people other than your primary audience to identify new shades of its features that will interest additional customer segments.
For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target."
New enhancements to lead ads make collecting and managing leads even easier.
Run Facebook lead ads and integrate results automatically with CRM partners like Mailchimp, Constant Contact, InfusionSofta and Marketo.