Facebook has become our virtual home online, both for personal and business purposes. Each use case has its own set of rules to abide by.
Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. Also search using the funnel icon, upper right.
See key takeaways for engaging Facebook Pages at the top of this post, at minimum. One is "Post images or post with images, always. No exceptions. Ever."
Want to market your services through Facebook? Discover how to use the Services section of your Facebook page.
Facebook pages using the local business template now can use a services tab with images, descriptions and even slideshows. Good intro discussion on how to find out if you can switch to a template that has this and what else happens if you do.
Learn about customer support uses for Facebook Messenger - auto responses for after hours, for example. Also scannable QR codes to encourage clients to communicate with your biz.
Are you struggling to remain visible in Facebook's news feed? Discover how marketers can respond to create more visibility on Facebook.
Facebook marketers, did you know that the platform now gives priority to trending news content? So hook your content to the news. Learn more recent changes here.
The 4 Facebook Marketing To Dos? Start streaming live, Explore branded content as an alternative to paid ads, Experiment with instant articles (they even have calls to join newsletter) and Get your business on Facebook Messenger. Learn what's behind these trends.
Do you want to reach more mobile Facebook users? Discover how to create quality Facebook Canvas ads.
Head's up, Facebook Advertisers. Here's a new and engaging type of mobile ads to create. Learn how here.
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance.
The word is that Facebook ecommerce advertisers should try mobile ads, test dynamic search ads, experiment with the app Audience Network, and of course use video ads.
Looking for a way to simplify the process of publishing your curated content on Facebook? Discover how to curate and schedule content using three free apps.
Doing social media on a budget? Learn how to use the free IFTTT to schedule Facebook posts.
"Looking for ways to partner with influencers on Facebook? Learn how Facebook's Branded Content feature works for publishers and marketers."
"Want more people to share your content on Facebook? Learn to use Facebook's new social sharing buttons and plugins to increase shares of your content."
http://onlinewealthpartner.com/facebook-canvas/ How to Create a Facebook Canvas Ad Facebook Canvas as of today is a new feature that has been rolled out t
Good 7 minute video showing you how to create the new Facebook mobile ads called Canvas.
Canvas is designed to help businesses tell stories and show products on mobile devices in a beautiful way. It's available to advertisers around the world starting today.
Check the Facebook mobile ad capabilities of the new Canvas. Will post a how-two video on this tomorrow.
Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget.
DYI videos for social media explained. Learn steps to create them inexpensively.
Are recent changes making it difficult to use Facebook as your page? Learn how page admins and Business Manager users can use Facebook as their page.
Facebook admins, read about changed functionality for acting as your page.
Social media news and developments making social media marketing easier. (YouTube Mobile Ad Format, Periscope Metrics, Pinterest Featured Collections)
The latest on Facebook from the Dev conference in the Blab in this post. Great and meaty discussion of all the many coming changes for Facebook publishers. We need to write compelling content, avoid promos, optimiize and target posts and use restrictions to get the most of of our content.
Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.
Youtube video ads vs Facebook video ads? This study finds that "Cost per quality watched minute is cheaper on YouTube."
Are you using Facebook custom audiences to build lists of people you can target with ads in Facebook? Powerful feature, check it out.
Great ideas for segmented Facebook advertising here. How about "export your LinkedIn contacts as a CSV file, then upload it as a custom audience in Facebook."
Want to learn more about Facebook Live? Discover what marketers need to know about the newest Facebook Live video features.
Powerful new Facebook Live features to grow engagement in your social channels.
In light of a recent video ad creative test we ran, today we’re sharing new insights and examples about how advertisers can succeed with video in the mobile-feed environment.
Interesting and professionally done mobile video ads. See orginals and changes. This is the future, friends.
It's no secret that local businesses are benefitting from Marketing on Facebook. Given the number of users, targeting capabilities and various marketing offerings, Facebook has establishe
Does your business have a local service area? If so, check this study on how local businesses are using Facebook for marketing, how much they are spending, etc.
Show Commonalities Between Facebook Fans and Interests
Use Facebook's audience overlap to: "Compare Website Visitors With Your Email List, See How Many Facebook Fans Visit Your Website, Find Out Whether Lookalike Audiences Match Your Current Audience, Analyze the Overlap of Two Audiences, or Show Commonalities Between Facebook Fans and Interests."
Easily publish and manage your content directly from WordPress to Facebook Instant Articles and Google AMP Pages with support for ads and analytics.
Mobile is all about speed. Here’s a Wordpress Plugin that allows you to easily publish content from your site to FB Instant Articles with fast serving pages.
More than 2,600 developers joined us today in San Francisco at F8, our annual global developer conference.
Fasten your seatbelts and check this 10 year roadmap for Facebook.
How to Use Facebook Instant Articles for Business
Are you a blogger or publisher? You can publish content from an RSS feed to Facebook Instant Articles. The feed must be approved. You can also monetize this feed.
Want to use multiple images in a single Facebook ad or post? Discover how to set up and use Facebook carousel posts and ads.
Step by step instructions to creating Facebook Carousel posts and ads. "Whether you go the organic or promoted route, carousel posts give your readers fun, creative content with multiple places to click. They’re the perfect showcase for promoting your business’s story, products, and services."