Facebook has become our virtual home online, both for personal and business purposes. Each use case has its own set of rules to abide by.
Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. Also search using the funnel icon, upper right.
Discover best practices and tips for getting your Facebook content in front of your audience and inspiring them to click, engage and share.
"...it’s more clear than ever that posting links to your website or blog content can’t and won’t get you the results you’re looking for, but rather it’s time to embrace Facebook as a way to connect with your audience, encourage discussion, show your value and build a rapport, as well as drive some traffic."
Want to boost your Facebook ad performance? Discover six ways Facebook ad metrics can help you improve your Facebook ads.
Learn this data driven analysis to better understand your Facebook ads See what each metric tells you and how to address problems.
You can now create Custom Audiences for engagement with your Facebook Lead Ads. here'
Facebook lead gen? Yes. Here's how, whether it's to an ebook or other lead magnet.
Most Facebook advertisers struggle with creating a process. Here is a three-step Facebook ad campaign process that you ca
Don’t just target people to sell your products, Jon says. Build a sustainable process.
Do you want more mileage out of your Facebook Live broadcasts? Discover how to repurpose your Facebook Live videos on other social media platforms.
Learn how to download your Facebook Live videos and upload them to YouTube, embed them on your website, and much more.
In April, wrapping up our piece about the best way to manage your photos online in 2015, I lamented that companies didn’t seem to be taking the problem all that seriously. Plenty of interne
New ways including slideshows to share photos on Facebook mobile.
Do you want to connect with local customers on Facebook? Discover how to get your business in front of local customers using Facebook ads.
Steps and screenshots on how to set up Facebook local ads.
Facebook allows users to see and edit the interests that advertisers can use to target their individual profiles. Here'
Learn what Facebook thinks are your interests and preferences. Eye opening.
Do you want to build visibility on LinkedIn? Discover five free ways to showcase yourself and your work to the people you want to connect with on LinkedIn.
Best part of this post is how to customize your Linkedin News Feed to see what you want to see there.
We are updating News Feed so that the things posted by the friends you care about are higher up in your News Feed.
Facebook algo changes. Again. Meaning fewer Facebook pages in the news feed.
If it feels like nobody is seeing your posts, but you are reticent to spend a dime, you'll be happy to know boosting Facebook posts can be really useful.
Discussion of boosting posts, which some say not to do but Darren recommends.
Video marketing master, Lou Mongello, swings by to tell us how to engage your audience with live video on this episode of the Agents of Change!
Find basic and power tips on taking advantage of Facebook Live. The podcast/blog post is full of ideas for its use in all types of businesses.
Do you use Facebook's Ads Manager to create ads? Discover how to navigate the updated Facebook Ads Manager and leverage its new features.
A step by step walk through setting up Facebook Ads using the new Facebook Ad Manager.
Looking for ways to use Facebook Live for business? Discover how three companies used Facebook Live to generate sales and how to adapt their tactics.
Consider using Facebook video streaming to promote a milestone celebration, an online sale or an private Q&A to generate sales.
Have you explored your Facebook page's Publishing Tools section lately? Discover how to better manage your Facebook marketing with six publishing tools.
Discusses tools that even people familiar with the Facebook platform may be unaware of to improve Facebook marketing
Social Media Marketing Podcast 203. In this episode Leslie explores Facebook Instant Articles and what you need to know to get started.
The challenges and process for adding your content as the fast-loading Facebook Instant Articles.
Do you want to do more with your Facebook cover image? Discover 12 creative ways to use your Facebook cover image for business.
Use your Facebook cover image to encourage a purchase, declare your value prop, express personality, appeal to senses, address a niche audience, inspire creativity, give visibility to a hashtag, showcase fans, share memories, sell an experience, give a boost to giveaways, or cross-promote. Get ideas here.
Facebook announced updates to Dynamic Ads for Instagram and the travel industry as well as big enhancements to Website Custom Audiences.
Dynamic ads for Facebook advertisers. Great news for e-commerce businesses.
It's hard to sing with the "Facebook ads are awesome" choir when your own Facebook ads aren't performing well. Learn how to change your biggest mistakes.
Good tips for better Facebook ad results. "The average cost per click is $0.64 and if you are in a competitive industry this will be much higher. The average Facebook click through rate is less than 1% so be a little more generous with your budget!"
Brick-and-mortar businesses can now drive and measure store visits and sales from their Facebook ads. Learn about the updates.
New Facebook feature to get more foot traffic from Local Awareness ads. Surfers can “click on the map in the ad to see: address information, store hours, a phone number, the website, as well as estimated travel time for each location."
Want more control over your Instagram ads? Discover how to create Instagram ads easily using Power Editor.
Solid step by step instructions to create good Instagram ads.
Not everyone in your audience is equal. Here are two creative ways to segment your audience with Facebook ads funnels.
Facebook advertisers are obsessed with advertising funnels these days. Have you set yours up yet?