Now is a perfect time to learn the ins-and-outs of Instagram Marketing so that can take advantage of this huge opportunity that is growing by the day.
Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. Also search using the funnel icon, upper right.
Imagine something with me for just a minute. Imagine that you had a captive marketing audience. You could speak to them at any time about anything, and they would listen. They would get excited when you told them about anything. They would stop whatever they were working on to listen to you and respond. And …
Market with a Facebook Group? Yes, it does really work but it takes strategy, time and dedication. Find the steps here.
Facebook has released a new report which underlines the strength of Lookalike Audiences on the platform.
Facebook Advertisers, after you exhaust your custom audiences, look at the quality and scale you can get from Lookalike audiences.
Want to include chatbots in your marketing and customer support? Discover new research about consumer reactions to chatbots and potential issues to address.
Chatbots? Learn about adoption by different age segments and lingering user concerns.
You can now post images or videos through the Facebook Messenger app, which (like Instagram Stories) will be available to watch for 24 hours before disappearing. Facebook lets you adjust the visibility of these disappearing messages or make them available to your entire audience.
Facebook Messenger Day allows you to "post images or videos through the Facebook Messenger app, which (like Instagram Stories) will be available to watch for 24 hours before disappearing. Facebook lets you adjust the visibility of these disappearing messages or make them available to your entire audience."
Want to automate common customer interactions on Facebook? Discover five types of Facebook Messenger bots your business can use for better customer service.
Why do chatbots make me think of the frustrations of dealing with telephone menu structures where I cannot get an answer to my question? I hear Facebook is moving from this towards Menus.
Wondering how to combine multiple images and videos into one post on Instagram? Discover how to add up to 10 photos and videos to a single Instagram post.
Instagram marketers, click that + and select up to 10 images. Encourage people to swipe in the copy. Learn more here.
It seems like just yesterday that people were clamoring for something other than a Like button on Facebook, yet it’s now been a little over a year since they arrived in the form of five cutesy reactions. Now Facebook informs us it’s changing how these interact with your News Feed: reactions will affect post ranking slightly more than Likes. …
Facebook Likes vs Reactions? "Facebook announced that reactions “will [now] affect post ranking slightly more than Likes” in the news feed algorithm because it has found reactions to be “an even stronger signal” when it comes to indicating what content users would like to see."
Learn how to optimize your ecommerce business pages on social media, Yelp, and Google to be found more easily in search results.
Love these SEO infographics. Learn search marketing with visuals.
User-generated posts drove much higher engagement than brand-generated posts:
New Facebook Research - Interesting findings are: "Facebook successfully reversed seven declining months of News Feed engagement" and "User-generated posts drove much higher engagement than brand-generated posts."
Wondering how to add a layer of legitimacy to your local business's Facebook page? Discover how to get your local Facebook page verified.
Facebook marketers, "With Facebook’s implementation of location tracking data, reviews, beacons, and upcoming “buy now” integration for local businesses, it’s important for your page to look official. Take a few minutes today to verify your Facebook business page (even if it’s not local) because it will have some impact on your influence and long-term sales."
You can now schedule Facebook Live videos and webinars. Here is a step-by-step tutorial on how to do it and some hands-o
Facebook marketers, check Jon Loomer's new post on how to stream webinars via Facebook Live using Wirecast and schedule live streams on Facebook as well.
Maxemize engagement on your Facebook Page with a great cover photo, relevant About info and custom page tabs using great labels.
Wondering how marketing on Instagram will change in 2017? To get a feel for what's next, we reached out to social media pros to get their thoughts.
Just one of the Instagram predictions: "My prediction is that Instagram is going to become a shopping haven for end users and a cash cow for marketers."
Want more information on how your Facebook audience responds to your marketing? Discover how to download and analyze your Facebook Page Insights data.
Excellent post about exportable Facebook Page insights data and how to analyze it. News to me.
Interested in using more live video for your business? Discover three ways to use Instagram Live stories as a lead generation tool.
Lead gen from Instagram? Yes, if you use Instagram Live to tease new products, promote a social contest and gather questions in live Q&A.
Larry says when you get a unicorn, start by heavily promoting it on Facebook and Twitter. Because the post has high engagement, you should get inexpensive clicks.
Facebook marketers, get the most out of your social media budgets. "Larry says when you get a unicorn [post popular organically], start by heavily promoting it on Facebook and Twitter. Because the post has high engagement, you should get inexpensive clicks. Clone it for video too."
Social Media Marketing Podcast 236. In this episode, Sue B Zimmerman explores Instagram Stories, the short-form video blogging feature from Instagram.
Why create Instagram Stories? 1), Instagram stories direct followers to your actual Instagram feed, where your posts are always available. (Instagram stories disappear after 24 hours.) 2), Stories that are entertaining and engaging give your followers a quick and easy way to consume your content. 3) Engagement is important to the new algorithm that determines what people see in their Instagram feed. Because Instagram stories boost engagement with your Instagram posts, they improve your chances of showing up at the top of people’s news feeds.
The key to Instagram engagement is TIME. Are you using it wisely and building your Instagram the smart way? Learn how in this article.
Instagram engagement bullet points from a real pro. Learn how here.
The more specific your marketing efforts are, the more likely you’ll engage your customers and prospects because your ads and content will be relevant to them.
Newbie Facebook advertiser? "The more specific your marketing efforts are, the more likely you’ll engage your customers and prospects because your ads and content will be relevant to them."
As Instagram does not allow clickable links in photo captions, the simplest way to sell through the platform is to set up a shoppable Instagram gallery.
Shoppable Instagram? "...the simplest way to sell through Instagram is to set up a shoppable gallery, which is a parallel site linked in your Instagram bio."
Wondering what 2017 looks like for Facebook marketing? To get a grip on what the near future may look like, we tapped the knowledge of 19 social media pros.
Facebook marketers, here are 19 predictions you must check out to keep up. The move shocking "Facebook launches its own cable TV network."
Learn how to best leverage Facebook's newest updates to it business pages platform. Get the latest tips and tricks to dominate on Facebook.
Excellent walk through of Facebook Business Pages to better understand new features.
Instagram Stories allows you to create media that appears at the top of your followers’ news feeds for 24 hours
Why Instagram Live? "Instagram Stories allows you to create media that appears at the top of your followers’ news feeds for 24 hours"
Social Media Marketing Podcast 233. In this episode Holly Homer explores community development using Facebook.
Facebook community - she now does live Q & A sessions in Facebook Live, uses Facebook Insights, watched the magic "orange bar..."