Does your business want to do more with Facebook Messenger? Discover how to set up a Facebook Messenger chatbot to help with customer service and marketing.
Facebook for Business Marketing
Facebook for Business Marketing is a compilation of curated posts on both free and paid ways to use Facebook to market your small business. Click image or title to see full post. Use categories in the upper left to find what you want. See curated posts on other social platoforms at http://pegcorwin.com @fbforbusiness @pcorwin
Curated by Peg Corwin
To help you quickly find posts on specific aspects of Facebook business marketing that I have curated, click one of the subjects below. Also search using the funnel icon, upper right.
Do you want a better way to analyze your Instagram marketing efforts? Discover five free Instagram analytics tools for marketers.
Instagram marketers, take advantage of Instagram insights with a free business account. See other sources too.
Video marketers, here are ideas to incorporate 360 Facebook live video -- "Make Live Events Inclusive for On-site and Remote Attendees, Let Viewers Explore Behind-the-scenes Spaces Attract Attention With Scenic Experiences."
Facebook Insights is probably the most powerful (free) Facebook Page analytics tool. Here's all you need to know to get started — explanations and tips.
Facebook marketers, here's a mega-post on what each section of Facebook Insights means, with suggestions for how to use the data in each section to get deeper insights.
I ask what marketers can do to encourage fan activity and make their content seen first. Jenn says the key is having better content and (counter-intuitively) posting less content.
Instagram marketers, hot tips from a pro: To encourage fan activity and make their content seen first."Jenn says the key is having better content and (counter-intuitively) posting less content...." She" recommends posting your best content three times a week. and... adding calls to action. In a text overlay or caption, encourage people to leave a comment or tag friends in the post."
Instagram is a force of nature. What was merely a photo-sharing app initially has become one of the top social media platforms in less than seven years. Just look at how it ranks among the world’s most famous social network sites as of January 2017. With 600 million monthly active users and 400 million daily …
Make money on Instagram by selling your photos, getting hired to share something to your large audience, with affiliate shout outs or by selling from your store. Learn how here.
Find out how to succeed with Facebook Stories, a new content delivery option that closely resembles Instagram Stories.
Facebook marketers, learn how to use the SnapChat-like feature of Facebook to do playful marketing. Note also that "only those people connected to you as Facebook friends will see your stories. Stories aren’t available (yet) for business pages, and they aren’t visible to people who follow you but aren’t your friends."
Facebook Stories has launched across the globe. Bringing 24-hour disappearing stories to Facebook's mobile app. Here's everything you need t
Facebook stories? I'm not seeing much application for small business. Too ephemeral with not enough ROI. See for yourself.
Interested in knowing what content works for your competitors on Facebook? This article shows how to find out by using Facebook Insights' Pages to Watch.
Facebook marketers, remember to check the top ranking Facebook posts from your key competitors, using "Top Posts From Pages You Watch."
When you think about your Instagram photos, you probably pay a lot of attention to the subject of your Instagram photoshoot (product, person, or whatever it might be). But what about the backdrop of your photo? While you might consider the backdrop of your photo as an afterthought, this important style element can actually have […]
Check these fabulous photo backgrounds. One is better than the next. Great ideas for better images.
Facebook may no longer be the coolest or sexiest social network on the block. It may no longer be the place where teens and tweens go to vent their angst. In fact, 71.1 percent of all Facebook users are 25 years or older. But you know what? It’s bigger than ever. Recent data from Statista …
To create a Facebook sales funnel, create segmented content for target audiences, promote it to your warm audience, create lookalike audiences , promote your best content to lookalike audiences, use remarketing again and again, promote testimonials, then use the hard sell. Automate the process.
Facebook's 'Town Hall' is probably the best thing the social network has ever done
Facebook has just made it super easy to find and contact your local politicians. Maybe share the link too?
To maximize your Facebook page reach, share content that you know will engage. To build traction, post video, mixed content types and tag pages. Make time to engage. Then pay to promote what it working
Imagine something with me for just a minute. Imagine that you had a captive marketing audience. You could speak to them at any time about anything, and they would listen. They would get excited when you told them about anything. They would stop whatever they were working on to listen to you and respond. And …
Market with a Facebook Group? Yes, it does really work but it takes strategy, time and dedication. Find the steps here.
Facebook has released a new report which underlines the strength of Lookalike Audiences on the platform.
Facebook Advertisers, after you exhaust your custom audiences, look at the quality and scale you can get from Lookalike audiences.
Want to include chatbots in your marketing and customer support? Discover new research about consumer reactions to chatbots and potential issues to address.
Chatbots? Learn about adoption by different age segments and lingering user concerns.
You can now post images or videos through the Facebook Messenger app, which (like Instagram Stories) will be available to watch for 24 hours before disappearing. Facebook lets you adjust the visibility of these disappearing messages or make them available to your entire audience.
Facebook Messenger Day allows you to "post images or videos through the Facebook Messenger app, which (like Instagram Stories) will be available to watch for 24 hours before disappearing. Facebook lets you adjust the visibility of these disappearing messages or make them available to your entire audience."
Want to automate common customer interactions on Facebook? Discover five types of Facebook Messenger bots your business can use for better customer service.
Why do chatbots make me think of the frustrations of dealing with telephone menu structures where I cannot get an answer to my question? I hear Facebook is moving from this towards Menus.
Wondering how to combine multiple images and videos into one post on Instagram? Discover how to add up to 10 photos and videos to a single Instagram post.
Instagram marketers, click that + and select up to 10 images. Encourage people to swipe in the copy. Learn more here.
It seems like just yesterday that people were clamoring for something other than a Like button on Facebook, yet it’s now been a little over a year since they arrived in the form of five cutesy reactions. Now Facebook informs us it’s changing how these interact with your News Feed: reactions will affect post ranking slightly more than Likes. …
Facebook Likes vs Reactions? "Facebook announced that reactions “will [now] affect post ranking slightly more than Likes” in the news feed algorithm because it has found reactions to be “an even stronger signal” when it comes to indicating what content users would like to see."
Learn how to optimize your ecommerce business pages on social media, Yelp, and Google to be found more easily in search results.
Love these SEO infographics. Learn search marketing with visuals.
User-generated posts drove much higher engagement than brand-generated posts:
New Facebook Research - Interesting findings are: "Facebook successfully reversed seven declining months of News Feed engagement" and "User-generated posts drove much higher engagement than brand-generated posts."
Wondering how to add a layer of legitimacy to your local business's Facebook page? Discover how to get your local Facebook page verified.
Facebook marketers, "With Facebook’s implementation of location tracking data, reviews, beacons, and upcoming “buy now” integration for local businesses, it’s important for your page to look official. Take a few minutes today to verify your Facebook business page (even if it’s not local) because it will have some impact on your influence and long-term sales."
You can now schedule Facebook Live videos and webinars. Here is a step-by-step tutorial on how to do it and some hands-o
Facebook marketers, check Jon Loomer's new post on how to stream webinars via Facebook Live using Wirecast and schedule live streams on Facebook as well.
Maxemize engagement on your Facebook Page with a great cover photo, relevant About info and custom page tabs using great labels.